Thesis (B.A. (Hons.))--University of Adelaide, 1987. / Includes bibliographical references (leaves 63-66).

DIPLOMOVÁ PRÁCE Historie fotbalového klubu Sokol Slapy The history of football club Sokol Slapy Vedoucí práce: PaedDr. Ladislav Pokorný Autor: Bc. Luboš Chroust Title: The history of football club Sokol Slapy Anotation: This diploma thesis deals with the history of soccer club Slap, its operation and last, but not least it's successes in the field. Key words: history, Slapy, football, club

The popularity of sport, in particular football has transformed it into a strong means that is widely utilized by politics nowadays. Hence, the influence of football club's identities and values on the political vote of their supporters should never be neglected. The aim of the current paper is to study the influence of four major clubs in self-determination processes in Scotland and Catalonia in the times of the referenda for independence in 2014 and 2017. The study takes a qualitative approach to the matter and analyzes the way clubs' identities and values affect the political vote of their supporters. The paper takes an unobserved field of research, by merging the factors of football clubs' support and fan culture with its possible significance on the political arena, as well as on the fate of submerged nations' independence movements. Powered by TCPDF (www.tcpdf.org)

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Title: Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions Goals: The main goal of this thesis is to come up with the suggestions of how to improve marketing communication of the sports organization named FK Mladá Boleslav a.s. Methods: informal semistructured conversation unstandardized observation, analysis of the documents gained, SWOT analysis Results: The results of the thesis are the suggestions of how to improve the sports organization named FK Mladá Boleslav a.s. in the section of marketing communication with football fans. Keywords: sports organization, football club, communication mix, marketing of the football club

The goal of this diploma thesis is to evaluate economic situation of football club, which plays Czech football league (third higher football league in Czech Republic). The club is FK Spartak MAS Sezimovo Ústí in the legal form of joint stock company and civil association. The evaluation of economic situation is based on analysis of sport product at first, then there are applied methods and tools of financial analysis. These instruments make it possible to comprehensively assess the financial health of the company. The biggest benefit I see in this paper in describing and analyzing the economic situation of the football club playing the third-highest football competition in Czech Republic, because until now I did not find any study that deal with this issue.

The study analyzes that how information systems facilitate football clubs. To fulfill these purposes this study adopts a design strategy which contains theoretical and empirical parts. It gives a way how to operate and improve works to solve and avoid problems in various sectors in order to facilitate football clubs. This study chooses a suitable information system development methodology and designs a general football club information system model. In the empirical study a questionnaire survey is made to check and complete a general football club information system model. This study proves that information systems can facilitate football clubs in business processes and operations, internal communication and decision-making; furthermore, it supports football club business strategies and helps establish a powerful human resource management project. / Program: Magisterutbildning i informatik

This thesis explores the team identification of fans of a new sport team, using social identity theory. As there is limited research on fans of new sport teams, this study sought to redress this situation by seeking to explain and measure new team identification. Through investigating new team identification, this study extends current applications of social identity theory and understanding of fans of a new sport team. Additionally, by measuring new team identification, this thesis contributes a valid and reliable measure of the construct, and discovery of key themes driving the formation and development of new team identification. A mixed-method research design was used to investigate the central thesis topic. A case study of members of a new sport team, Sydney FC, provided the sample population. The research design included two surveys, administered at the end of the new team’s first and second seasons, respectively, in addition to twenty-one interviews undertaken to deepen understanding of new team identification. The Sports Spectator Identity Scale (SSIS) was used to measure new team identification and test for differences in identity strength based on participant characteristics. Results indicated that three defining behaviours provided the basis for the formation of new team identification. These were termed: Football first, Origin and Occasion. Measurement of new team identification using the SSIS validated the model in a new team context; however, the value of victory and the identification of rival groupings did not relate strongly to the construct. Member identity strength was significantly influenced by age, salary, membership category and games attended. Five behaviours underpinned the development of new team identification; these were termed: Searching, Expression, Eagerness, Names and Faces, and Spruiking. Social identity theory provided a useful framework to explore the formation and extent of new team identification. The formation of new team identification was strongly influenced by support of football, in this case. The implementation of the SSIS to measure new team identification extended its previous applications. Participant characteristics exerted a clear influence on the strength of new team identification. Members engaged in additional teamrelated behaviours as their new team identification increased and they developed multi-faceted and socially important bonds. Stemming from the key thesis findings, the conceptual outcomes provided a significant contribution to current literature exploring members of new sport teams. Furthermore, the nuanced differences between identification with new and established teams provide a distinct agenda for future research into new sport teams.

This thesis explores the team identification of fans of a new sport team, using social identity theory. As there is limited research on fans of new sport teams, this study sought to redress this situation by seeking to explain and measure new team identification. Through investigating new team identification, this study extends current applications of social identity theory and understanding of fans of a new sport team. Additionally, by measuring new team identification, this thesis contributes a valid and reliable measure of the construct, and discovery of key themes driving the formation and development of new team identification. A mixed-method research design was used to investigate the central thesis topic. A case study of members of a new sport team, Sydney FC, provided the sample population. The research design included two surveys, administered at the end of the new team’s first and second seasons, respectively, in addition to twenty-one interviews undertaken to deepen understanding of new team identification. The Sports Spectator Identity Scale (SSIS) was used to measure new team identification and test for differences in identity strength based on participant characteristics. Results indicated that three defining behaviours provided the basis for the formation of new team identification. These were termed: Football first, Origin and Occasion. Measurement of new team identification using the SSIS validated the model in a new team context; however, the value of victory and the identification of rival groupings did not relate strongly to the construct. Member identity strength was significantly influenced by age, salary, membership category and games attended. Five behaviours underpinned the development of new team identification; these were termed: Searching, Expression, Eagerness, Names and Faces, and Spruiking. Social identity theory provided a useful framework to explore the formation and extent of new team identification. The formation of new team identification was strongly influenced by support of football, in this case. The implementation of the SSIS to measure new team identification extended its previous applications. Participant characteristics exerted a clear influence on the strength of new team identification. Members engaged in additional teamrelated behaviours as their new team identification increased and they developed multi-faceted and socially important bonds. Stemming from the key thesis findings, the conceptual outcomes provided a significant contribution to current literature exploring members of new sport teams. Furthermore, the nuanced differences between identification with new and established teams provide a distinct agenda for future research into new sport teams.

Globalisation and advances in communications technology have greatly expanded the potential marketplace for professional teams, especially for internationally popular sports. Lewis (2001) claimed that fans are now more likely to support a team based less on a shared geographic connection than on personal reasons. As Ben-Porat (2000) claimed, for these fans a foreign-based team is like “an 'overseas sweetheart,' far away but close to the heart” (p. 344). These 'satellite supporters,' (Kerr 2008, in press), or 'satellite fans' (Kerr & Gladden 2008) represent significant revenue, especially for those team brands that seek international expansion. In addition, an individual's decision to purchase the sports product is largely dependent upon their level of identification with a chosen team. Team identification, or “the extent to which a fan feels psychologically connected” (Wann, Melnick, Russell & Pease 2001, p. 3) to a particular team, is critical to the financial viability of a sports organisation. However, despite the increased attention paid to team identification, the reasons why satellite supporters identify with a foreign-based team have been largely unexplored. To address this need this study asks: What are the most important antecedents in the identification of satellite supporters with their chosen sports team? Recent research also suggests that a relationship exists between team identification and brand equity (Carlson, Quazi & Muthaly 2002; Kerr 2008; Underwood, Bond & Baer 2001). Therefore, the study also asks: Can a conceptual brand equity framework predict the determinants of team identification of satellite supporters? The thesis adopts a case study approach using mixed methods; a strategy that can provide “a fuller understanding of the sports fan” (Jones 1997b). Online questionnaires and semi-structured interviews were administered to members of fan organisations dedicated to the English Premier League's Liverpool F.C. Liverpool F.C. was an appropriate subject for the case study as it has a global fan base, a rich history, and is arguably one of the world's premier team brands. This thesis proposes a number of important antecedents in the satellite supporter's identification with a foreign-based team. These are: media coverage; style of play; the presence of particular player(s); team success; history of success; participation in the highest division; stadium; history of ethical behaviour; and the broadcast quality of games. Furthermore, a conceptual brand equity framework is shown to shed light on the possible determinants of their team identification. This study also confirms that social identity theory is an appropriate perspective to examine foreign fandom; satellite supporters might derive positive psychological benefits from their fandom; and the existence of a brand community dedicated to a professional sports organisation.