The thesis analyses the current economic position of the football club FC Vysočina Jihlava, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix) and financial analysis and consequentially their practical use for the appraisal of general economic position of the football club FC Vysočina Jihlava, a.s. in the period 2005-2007.

This paper examines the relationship between Corporate Social Responsibility (CSR) effortsand sporting success in attracting and retaining sponsors with a focus on the Swedish footballclub Helsingborgs IF (HIF). In 2022, Helsingborgs IF was relegated from Allsvenskan(swedish top-flight football) to Superettan (swedish second tier league) and faces a newexternal situation in relation to competition, attractiveness and commercial development inthe coming season (2023). Thus, it was considered of significant relevance to study theassociation's stakeholder and customer relations - in particular linked to the sponsors'continued willingness to support the organisation in light of HIF´s CSR work.Thus, the main aspiration of our thesis is to determine the extent to which HIF`s CSR workcan supersede on-field performance in sponsorship endeavours. Through qualitative researchmethods, including interviews with a spokesperson from HIF and their sponsors, our findingsindicate that HIF's CSR initiatives positively add to their relationships with their sponsors.Furthermore, the paper concludes that sponsors generally express a favourable attitudetoward CSR activities and do not consider sporting achievements as a central aspect for acontinued sponsorship.However, through our analysis it was shown that a handful of the sponsors chose to withdrawtheir sponsorship following the team's demotion from Allsvenskan in the previous season.This indicates that CSR alone may not suffice as a means of attracting and retaining sponsors,and sporting success still holds significance for some sponsors.Future research on this subject could broaden the sample to include sponsors who terminatedtheir collaboration with HIF after the demotion, providing a more comprehensiveunderstanding of the club's ability to attract and retain sponsors. Overall, this study shedslight on the complex interplay between CSR, sporting success, and sponsorship within HIF.The findings emphasise the importance of striking a balance between CSR efforts and onfieldperformance to effectively engage and retain sponsors in the highly competitive sportsindustry.

This study delves into the perceptions of Manchester City Football Club supporters regarding the club’s Corporate Social Responsibility activities post its 2008 acquisition by Abu Dhabi United Group. Interviews with Swedish MCFC supporters reveal an in-depth understanding of the evolution of their relationship with the club and their views on its CSR endeavors. The study addresses the supporters backgrounds, roles within the supporter association, experiences before and after the ownership change, and their perspectives on the club’s community engagements. A key theme is how these supporters perceive the club’s growing global CSR initiatives in the local community as well as on a global scale and their association with sportswashing allegations. The study presents a nuanced view of how supporters' loyalty and connection with the club intertwine with their perceptions of its social responsibility and global image.

Trata-se de um estudo sobre a incorporação do futebol na cidade de Rio Claro, com destaque para a emergência do Rio Claro Futebol Clube, apresentando sua relação com o avanço dos trilhos da Companhia Paulista de Estradas de Ferro e a instalação das oficinas ferroviárias. A ideia é analisar o desenvolvimento da agremiação, ou seja, de 1909, ano de sua fundação, até 1948, momento em que adere ao profissionalismo. Discutiremos os contornos históricos que balizam o surgimento do clube, o processo de disseminação do futebol através das linhas férreas, a dependência do Rio Claro F. C. em relação aos auxílios concedidos pela direção da Companhia Paulista, a inserção gradativa dos comerciantes e filhos de imigrantes italianos na rotina da agremiação e o enfraquecimento do paternalismo da empesa ferroviária. Importante lembrar que o desenvolvimento econômico no Oeste Paulista a partir da cafeicultura e a consequente chegada dos trens estimularam o processo de urbanização, criando as bases para o contato com novos costumes e práticas, e propiciando a formação dos espaços de sociabilização, como os clubes de futebol / This is a study on the incorporation of soccer in the city of Rio Claro, highlighting the emergence of Rio Claro Football Club, showing its relationship to the advancement of rails Companhia Paulista Railways and the installation of the railway workshops. The idea is to analyze the development of the club, from 1909, the year of its founding, until 1948, when adheres to professionalism. We will discuss the historical contours that mark the emergence of the club, the process of dissemination of soccer through the railway lines, the dependence of Rio Claro F. C. on the aid granted by the Companhia Paulista management, the gradual insertion of merchants and children of Italian immigrants into the routine of the club and the weakening of the paternalism of the railway company. Important to remember that economic development in the West Paulista from the coffee and the consequent arrival of trains stimulated the process of urbanization, creating the basis for contact with new customs and practices, and promoting the formation of the socialization spaces, such as soccer clubs

Made available in DSpace on 2016-04-25T18:39:59Z (GMT). No. of bitstreams: 1 Gerson Costa.pdf: 1689508 bytes, checksum: b3518607c5899f533ec462f78e432186 (MD5) Previous issue date: 2014-03-17 / This research presents the results of a descriptive study on the applicability of Brazilian models to predict bankruptcy in Brazilian football clubs. Initially, the study is produced from literature searches, constituting the foundation of the theoretical underpinning of the work. It aims to expand the information about the origin of football, his arrival in Brazil and its present situation, seeking to understand the formation of football clubs, the transition of professionalism and the training of athletes and the level of insolvency that the clubs are suffering. The Brazilian models of bankruptcy (Kanitz, Elisabetsky, Altman and Matias) were applied in eighteen Brazilian clubs that offer on their website, the financial statements for the years 2008, 2009, 2010 and 2011. The results revealed that the majority of clubs is in a high degree of insolvency, or has the ability to pay its debts. It is the result of gross mismanagement of the amateur leaders in previous years, we now carry the clubs in their day to day / A presente pesquisa apresenta os resultados de um estudo descritivo sobre a aplicabilidade dos modelos brasileiros de previsão de falência nos clubes brasileiros de futebol. Inicialmente, o estudo é produzido a partir de pesquisas bibliográficas, constituindo-se no alicerce da sustentação teórica do trabalho. Ela visa ampliar as informações a respeito da origem do futebol, sua chegada no Brasil e sua situação atual, buscando entender a formação dos clubes de futebol, a transição do profissionalismo, a formação dos atletas e o nível de insolvência que os clubes passam atualmente. Os modelos brasileiros de falência (Kanitz, Elisabetsky, Altman e Matias), foram aplicados em dezoito clubes brasileiros que disponibilizam em seu site oficial, as demonstrações contábeis dos anos de 2008, 2009, 2010 e 2011. Os resultados revelaram que a maioria dos clubes encontra-se num grau elevado de insolvência, ou seja, não tem a capacidade de pagar suas dividas. Trata-se do fruto de péssima gestão amadora dos dirigentes de anos anteriores, que hoje os clubes carregam no seu dia a dia

Submitted by Aline Santiago da Silva Santos (aline.santos@fgv.br) on 2010-05-17T18:39:00Z No. of bitstreams: 1 CPDOC2010RenatoLannaFernandez.pdf: 6432291 bytes, checksum: 21ba1a50f5971ef250587ee48960f4be (MD5) / Approved for entry into archive by Suemi Higuchi(suemi.higuchi@fgv.br) on 2010-05-17T20:12:55Z (GMT) No. of bitstreams: 1 CPDOC2010RenatoLannaFernandez.pdf: 6432291 bytes, checksum: 21ba1a50f5971ef250587ee48960f4be (MD5) / Made available in DSpace on 2010-05-18T12:40:43Z (GMT). No. of bitstreams: 1 CPDOC2010RenatoLannaFernandez.pdf: 6432291 bytes, checksum: 21ba1a50f5971ef250587ee48960f4be (MD5) Previous issue date: 2010-03-29 / The purpose of this dissertation is to explain the formation of the identity of Fluminense F.C. as a club marked by elitism, which is grounded on distinction and refinement. An attempt was made to analyze the history of this club during the earliest years of the soccer development in Rio de Janeiro city, and its relation with other clubs. Several peculiar aspects of its history that were essential for the construction of the image of the club are also discussed. As theoretical basis, this dissertation shows Bourdieu’s ideas about distinction and Hobsbawm & Ranger’s ideas about invention of traditions. These ideas are necessary in order to demonstrate how writers as Mario Filho and Paulo Coelho Netto were responsible for the construction of a series of symbolic values and traditions, which associated the 'Fluminense' club with a space of distinction and refinement that perpetuated historically. / Este trabalho tem por objetivo levantar explicações sobre a formação da identidade do Fluminense F. C. como clube que tem como marca principal a elitização calcada na distinção e no refinamento. Pretendemos analisar a história do clube durante os anos iniciais do desenvolvimento do futebol na cidade do Rio de Janeiro e sua relação com as outras agremiações futebolísticas, levantando aspectos peculiares de sua história que foram fundamentais na construção dessa imagem. Tendo como pressupostos teóricos os trabalhos de Bourdieu sobre a distinção e de Hobsbawm e Ranger sobre a invenção das tradições, procuramos demonstrar como escritores como Mario Filho e Paulo Coelho Netto foram responsáveis pela consolidação de uma série de valores simbólicos e tradições que associaram o Fluminense a um espaço de distinção e refinamento que se perpetuou historicamente.

Trata-se de um estudo sobre a incorporação do futebol na cidade de Rio Claro, com destaque para a emergência do Rio Claro Futebol Clube, apresentando sua relação com o avanço dos trilhos da Companhia Paulista de Estradas de Ferro e a instalação das oficinas ferroviárias. A ideia é analisar o desenvolvimento da agremiação, ou seja, de 1909, ano de sua fundação, até 1948, momento em que adere ao profissionalismo. Discutiremos os contornos históricos que balizam o surgimento do clube, o processo de disseminação do futebol através das linhas férreas, a dependência do Rio Claro F. C. em relação aos auxílios concedidos pela direção da Companhia Paulista, a inserção gradativa dos comerciantes e filhos de imigrantes italianos na rotina da agremiação e o enfraquecimento do paternalismo da empesa ferroviária. Importante lembrar que o desenvolvimento econômico no Oeste Paulista a partir da cafeicultura e a consequente chegada dos trens estimularam o processo de urbanização, criando as bases para o contato com novos costumes e práticas, e propiciando a formação dos espaços de sociabilização, como os clubes de futebol / This is a study on the incorporation of soccer in the city of Rio Claro, highlighting the emergence of Rio Claro Football Club, showing its relationship to the advancement of rails Companhia Paulista Railways and the installation of the railway workshops. The idea is to analyze the development of the club, from 1909, the year of its founding, until 1948, when adheres to professionalism. We will discuss the historical contours that mark the emergence of the club, the process of dissemination of soccer through the railway lines, the dependence of Rio Claro F. C. on the aid granted by the Companhia Paulista management, the gradual insertion of merchants and children of Italian immigrants into the routine of the club and the weakening of the paternalism of the railway company. Important to remember that economic development in the West Paulista from the coffee and the consequent arrival of trains stimulated the process of urbanization, creating the basis for contact with new customs and practices, and promoting the formation of the socialization spaces, such as soccer clubs

Dans les travaux en sciences humaines, le football est abordé selon deux axes : le football amateur et celui, plus médiatisé, des professionnels.Imaginés comme des monde imperméables, il est rarement fait mention du passage de l'un à l'autre que réalisent une poignée de jeunes passionnés. Présentés le plus souvent de manière hagiographique, les récits de vie des vedettes du ballon rond ne font pas mention des fondements de l'engagement sportif et des années passées en apprentissage dans les pôles d'excellence. La recherche présentée ici vise à mieux saisir, sociologiquement, les étapes d'entrée dans le haut niveau, des premières balles échangées en famille à la signature du contrat. Au centre de ce processus d'inclusion, le séjour dans un club formateur doit être examinée de manière approfondie. Ce travail, conçu dans une perspective interactionniste, étudie de façon compréhensive les relations interindividuelles au fondement de l'accès à la carrière de haut niveau. Dans cette optique, l'étude de l'école des Lionceaux, à Sochaux, constitue un bon exemple de la prise en charge des aspirants de par sa politique tournée vers la jeunesse et de ses bons résultats. Les données utilisées repose sur une triangulation des sources : des questionnaires, envoyés dans les centres de l'Hexagone, des observations des matchs et des temps de vie en pensionnat, des entretiens -enfin- auprès des apprentis et des entraîneurs. Les éléments collectés permettent de déconstruire le parcours de ceux qui s'engagent dans l'aventure de l'excellence sportive, qu'ils accèdent au Graal ou non. En effet, sur chaque promotion d'une quarantaine d'aspirants, seuls un ou deux signeront un contrat, les candidats éconduits devant renouer avec un quotidien loin des stades. Au-delà des trajectoires individuelles, c'est toute la dynamique de recrutement et de maintien des clubs au haut niveau que l'on entrevoit. / In human sciences field, there are two ways to study football : amateur football and professionnal, which got a widely media coverage. Seen like two worlds split, the coming up to professional from amateur football achieved by a handful of young players is rarely studied. Accounts of football star life's, often written in an hagiographic style, does not mention fondations of the sport entry or the years past in specialized centres of formation. This work aim, by sociological approaches, to the signature of a contract. Inside of this process, the time spent in instructive football clubs has to be studied in details. This work, conceived in an interactionist way, focuses on interindividual relationship which contributes on the access to high-level career. With this point of view, the Lionceaux school, in Sochaux, bring a good exampleof the way to train candidate, because of its youth politics and its good results. Our data comes from three kind of sources : the questionnaires sent to French football clubs, the watching of matches and lifetime in centers, and the interviews of players and coaches. It permits us to detailed candidates' careers, who succeed or not in the purchase of becoming a high-level footballer. Indeed, each year, from about forty players, only one or two will sign a contact, whereas the other will have to return to their lives, away from stadiums. Beyond individual career, we would see here the whole dynamics and maintenance of high-level football clubs.

I takt med fotbollens kommersialisering har det blivit vanligt att europeiska fotbollsklubbar flyttat från klassiska arenor till multiarenor. Det hela är ett nytt fenomen i svensk och nordisk fotboll, där endast ett fåtal arenor kan klassas som multiarenor. Studien har till syfte att ge ökad förståelse för hur en allsvensk fotbollsklubb påverkas av att flytta till en multiarena, utifrån klubbekonomi och viktiga intressenter som supportrar och sponsorer. Uppsatsen avgränsar sig till de svenska klubbarna AIK och Hammarby, då klubbarna har flyttat till vardera multiarena i Stockholmsregionen, Friends Arena och Tele2 Arena. En kvalitativ forskningsstrategi har applicerats i form av semistrukturerade intervjuer. En teoretisk referensram bestående av intressentmodellen, interaktionsritualer, A-ERIC-modellen och Economic Impact Analysis har valts ut för att analysera fenomenet. Sett ur ett ekonomiskt perspektiv har flytten varit positiv för klubbarna, då faciliteterna på en multiarena har öppnat upp nya möjligheter gällande sponsring och affärsnätverk. Lyftet har visat sig i form av ökade intäkter från både sponsring och publik. Studien visar även att en flytt till en multiarena kan vara krävande för en allsvensk fotbollsklubb, då de traditionella arenorna var omtyckta av klubbarnas supportrar. För att kraftigt öka sitt publiksnitt vid en flytt till en multiarena visade det sig vara viktigt att tidigt engagera sig i flytten, för att skapa entusiasm och anpassa arenan efter klubbens behov. / In line with the development of profit-oriented football, it has become common for European football clubs to move from classic stadiums to modern multi arenas. The phenomena is new for Swedish and Nordic football, where only few stadiums can be classified as multi arenas. This study examines how a Swedish football club is affected by a move to a multi arena based on club finances and important stakeholders as supporters and sponsors. The study is limited to two of Sweden's largest clubs, AIK and Hammarby. AIK and Hammarby are chosen because of their moves to one of each multi arenas in Stockholm, Friends Arena and Tele2 Arena. A qualitative research strategy has been applied by semi-structured interviews to investigate it further. Following theories are applied: Stakeholder model, Interaction rituals, A-ERIC model and Economic Impact Analysis. Above mentioned theories have been applied to analyze the phenomena. According to the study the clubs have experienced an improvement from an economic point of view. The facilities at the multi arenas developed opportunities for the club sponsors and business networks with increased revenue from sponsorship and ticket sales. A move to a multi arena might be challenging to the clubs and their supporters because the old stadiums were popular among supporters. It was proven important for the clubs to engage in their move to the multi arenas at an early point to create enthusiasm and adjust the arena after the club’s needs.

Utilizando como referencial teórico as teorias de Capital, Habitus, Campo e Campo Esportivo, desenvolvidas pelo sociólogo francês Pierre Bourdieu, efetuou-se nessa Dissertação de Mestrado um estudo de caráter descritivo-analítico, com um enfoque histórico-social. A análise empreendida neste instrumento de pesquisa compreende um caso concreto que ocorreu no cenário esportivo nacional, que foi a construção do Estádio Cícero Pompeu de Toledo. A partir da teoria de Campo e Campo Esportivo, foi definido o futebol brasileiro como um espaço social de prática esportiva, demarcando o São Paulo Futebol Clube como um agente esportivo deste campo. A edificação desta obra erigida por esse personagem do cenário futebolístico do Brasil foi interpretada através das teorias de Capital e Habitus, o que nos permite apreender o Estádio do Morumbi como um elemento que possibilitou ao São Paulo Futebol Clube se diferenciar dentro do campo esportivo, além de entender as práxis que os dirigentes são-paulinos realizaram para poder erigir o seu estádio. Ao realizar esta análise, registrar-se um período (1970 1992) que se inicia após a construção do Morumbi, e vai até a conquista do primeiro título mundial do São Paulo Futebol Clube. Durante essa fase é reconhecido que a agremiação conquistou inúmeros êxitos esportivos, além de aumentar sua torcida por todo país, elucidando que o Estádio Cícero Pompeu de Toledo foi um dos possíveis fatores que proporcionaram a aquisição destes triunfos / Using as theoretical reference the theories of Capital, Habitus, Field and Sports Field, developed by the French sociologist Pierre Bourdieu, a Master\'s Dissertation was carried out in a descriptive-analytical study with a historical-social approach. The analysis undertaken in this research instrument case study that occurred in the national sports scene, which was the construction of the Stadium Cicero Pompeu de Toledo. From the theory of Field and Sports Field, Brazilian football was defined as a social space of sports practice, showing São Paulo Football Club as a sports agent in this field. The built of this work erected by this personage of the soccer scene in Brazil was interpreted through the theories of Capital and Habitus, which allows us to apprehend Morumbi Stadium as an element that allowed São Paulo Football Club to differentiate itself within the sports field, besides to understand the praxis that Sao Paulos leaders have carried out in order to erect their stadium. In this analysis, a period (1970 - 1992) is recorded, starting after the construction of Morumbi, and going on until the conquest of the first world title of São Paulo Football Club. During this phase, it is recognized that the club won numerous sports successes, in addition to increasing its fans throughout the country, elucidating that Cícero Pompeu de Toledo Stadium was one of the possible factors that provided the acquisition of these triumphs