This study was conducted to determine what the most frequently used methods were in obtaining corporate sponsors for athletic departments. A questionnaire was sent to all NCAA division Iâ A independent colleges (N = 24) in the United States. Twenty-one athletic departments returned the questionnaire for a response rate of 88%. The questionnaire investigated several areas of corporate sponsorship programs in the athletic departments: (a) staff size, (b) types of solicitation used to attract corporate sponsors (c) the athletic department's association with corporate sponsor, (d) the location of corporate sponsor, and (e) the benefits received by both corporate sponsor and the athletic department. Two important findings were made because of the study. First, 80% of the corporate sponsors used were either vendors or sponsors who employed alumni. Seventy-four percent of the corporate sponsors were located between zero and one hundred and fifty miles from the university. / Master of Science

The Farm Aid benefit concert in September of 1985 was one member of a long list of such philanthropic events. It proved itself unique, however, in a number of ways. Most notably, the concert failed to reach the goals which its organizers had set, unlike most of the other benefits of the same decade. This study attempted to explain the failure of the event.Chapter One is an introduction which helps to justify the study, review existing literature on the subject, and preview the method used within the analysis. Chapter Two includes a general history of benefit concerts, helping to explain the evolution of such persuasive events.Concerts such as the early work of Harry Chapin, the Concert for Bangladesh, Concerts for Kampuchea, and others are discussed. The contemporary trend of successful benefits including the Band Aid, USA for Africa, and Live Aid efforts are also considered, helping to establish the context in which Farm Aid occurred.Next, an explanation of the situation facing American farmers in 1985 is provided, establishing the need for the concert.Chapter Three is an evaluation of the fantasy themes presented to the American public by the media. By chronologically examing the changes in the characters, plots, and settings set forth by the media, certain general themes can be identified.These themes glorified the effort and its participants, conjuring high expectations in the minds of many Americans.Those expectations could not be met, however, guaranteeing failure for the event.Chapter Four draws conclusions about the weaknesses of Farm Aid. By examining the timing of the concert, its focus, and the persuasive appeals used by its participants, the study reveals that Farm Aid's failure was the result of a combination of different factors. First, the organizers had left themselves very little time to plan the event.Also, many Americans were suffering from boredom with the notion of the benefit concert after the highly successful events which preceded Farm Aid. The ideas expressed within the concert were not focused in a unified manner. Different participants presented differing appeals for action, making the public's role in the event unclear.Finally, the appeals which were presented were not well planned, preventing them from adequately moving the public. In general, the media had created a picture in the minds of the public that could not be fulfilled, especially not with the weak attempts of the concert's participants.

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on October 5, 2009). Thesis advisor: Dr. Shelly Rodgers, Includes bibliographical references.

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Design in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013 / As healthcare is such a widespread issue in South Africa, this research focuses on non-profit organisations in the health sector. Non-profit organisations take on much of the work that the government cannot deliver with respect to the overall wellbeing of patients at hospitals, in specialised care, in basic healthcare, and most significantly, in areas where private healthcare is unaffordable. This study investigates online marketing, fundraising activities and strategies of non-profit organisations in Cape Town’s health sector. It illustrates the growing popularity of these channels, and argues that many non-profit organisations are not using online marketing tools effectively to raise the funds and support they need. Two longstanding non-profit organisations based at the Red Cross War Memorial Children’s Hospital, are the subject of the study, as this hospital is a prime example of how a government-run institution relies on the support of effective non-profit organisations. The conceptual framework required extensive reviews of the existing literature on the South African non-profit sector, the health sector and the role of non-profit organisations in these sectors. Furthermore, it reviewed successful marketing practices for non-profit organisations, including appropriate online marketing and fundraising strategies. A qualitative and quantitative research approach was employed, using semi-structured interviews and an online survey of twenty-seven health sector non-profit organisations. Key people in the non-profit health sector, the non-profit communication design sector and the corporate online marketing sector were interviewed. The online survey was conducted to gain a clear insight into the current online marketing practices and activities of Cape Town based health sector non-profit organisations. Grounded theory was used as an analytical tool in this research where themes emerge and theory is constructed based on insights and knowledge gained during the research. The results reveal that many non-profit organisations in the Cape Town health sector do not seem aware of the benefits of implementing an online marketing and fundraising strategy. This study concludes that online marketing and fundraising is vital for a non-profit organisation’s success. It is recommended that all members of non-profit organisations learn as much as they can about the importance of online marketing, as well as the importance of having a solid strategy. A unique framework for branding, strategy, online marketing and fundraising is proposed as a solution to the research problem, and further recommendations include the design of a textbook or eBook and an online platform connecting non-profit organisations in the health sector in South Africa.

Title from first page of PDF document. Includes bibliographical references (p. 35-39).

The purpose of this study was to identify factors accounting for variations in levels of private giving to United States higher education. A second objective was to quantify the effect of each variable on voluntary contributions. Two separate analyses were performed. A cross-sectional study was designed to determine why amounts given vary among institutions for the year 1977-78. Four models were created: an overall contributions and per alumnus contributions model, an economic resource model and an eclectic model. All were analyzed using ordinary least squares regression. The dependent variable used was private giving and the independent variables examined were related to the institution itself or the state environment. In the analysis Liberal Arts I institutions were separated from Research Universities I and tests were performed that divided the sample into public/private institutions, wealthy/poor regions, and sunbelt/snowbelt regions. Second, a time-series analysis of total giving to higher education institutions was performed encompassing the years 1932 to 1974. Again, ordinary least squares regression was used. The dependent variable was total giving (TG) to higher education and the primary independent variables were largely economic factors. In the time-series analysis, three models were probed: gross receipts, net receipts, and a national income model. The cross-sectional analysis found that RUI and LAI institutions share one major variable that is strongly associated with contributions to them: quality. Other factors were found to vary among regions and between nonalumni and alumni giving. It was found also that private giving is best explained through alumni. The time-series analyses had very high explanatory power. Division of the gross receipts model revealed a decided difference between individual and business giving with business responding to classical economic fashion and individuals contributing in apparent disregard of economic motives. It would appear that different characteristics should be stressed when dealing with the different donors to institutions of higher education. Alumni and nonalumni should be solicited in disparate manners and businesses and individuals should be pursued for gifts at different times with different strategies, according to economic indicators and the demonstrated needs of the college.

Budget cuts for historic preservation and other humanities based projects are occurring on the federal, state, and local levels. Funding sources that historically supported these types of projects are being scaled back and eliminated. Given the current political trends, this situation will probably continue for the next several years. It is, therefore, imperative that funding sources are identified and solicited if current preservation efforts are to continue.This creative project is a funding source guidebook for historic preservation projects for the historic preservation constituency of South Dakota. This guidebook explains grants and the grant solicitation process, identifies potential funding sources and programs for historic preservation projects, and gives information about grant, funding source, and proposal writing. / Department of Architecture

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 246-265). Also available on the Internet.

Thesis (M.Ed.)--Memorial University of Newfoundland, 2002. / Bibliography: leaves 66-67.

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 246-265). Also available on the Internet.