Submitted by Leonardo Lima (leonardoperlim@gmail.com) on 2016-07-01T15:19:29Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) ALMEIDA, Mariana Leite de.pdf: 19132467 bytes, checksum: babbc8c58136b704a58c1d21142b2a26 (MD5) / Approved for entry into archive by Aline Batista (alinehb.ufpel@gmail.com) on 2016-07-05T16:14:35Z (GMT) No. of bitstreams: 2 ALMEIDA, Mariana Leite de.pdf: 19132467 bytes, checksum: babbc8c58136b704a58c1d21142b2a26 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Aline Batista (alinehb.ufpel@gmail.com) on 2016-07-05T16:15:25Z (GMT) No. of bitstreams: 2 ALMEIDA, Mariana Leite de.pdf: 19132467 bytes, checksum: babbc8c58136b704a58c1d21142b2a26 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2016-07-05T16:15:33Z (GMT). No. of bitstreams: 2 ALMEIDA, Mariana Leite de.pdf: 19132467 bytes, checksum: babbc8c58136b704a58c1d21142b2a26 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2016-06-19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Paradigmas dicotômicos ainda presentes na pós-modernidade nos permitem observar o quanto ainda estamos ligados à modernidade mais racionalista. Vivemos tempos coletivos, porém individualistas, vivemos ao mesmo tempo libertos e aprisionados, informados, mas constantemente passivos. Em diversos momentos vivemos, ainda, sem reconhecer efetivamente o outro. Isso faz com que nos tornemos menos comprometidos socialmente e não demonstremos, no cotidiano social, a coletividade vivida na internet. As redes sociais nos mantêm fortemente ligados através de laços sensíveis, repletos de emoções e afetos. Essas relações colaboram na construção de uma ideia de educação estética na qual os aprendizados se fazem possíveis graças ao que é experienciado com o mundo e, principalmente com o outro. Nesse contexto, alguns elementos visuais, como determinadas imagens frequentemente visualizadas nas redes sociais, assumem papéis ativistas. Todavia, esse caráter socialmente mobilizador não se estende, por ora, a todos elementos visuais contemporâneos; por exemplo, o Graphic Interchange Format (GIF) – imagem animada cada vez mais utilizada como forma de representar nossos gostos, paixões e anseios – ainda não é observado como instrumento de comprometimento social. A dissertação “GIFs: Educação estética, afeto e ativismo através da imagem animada”, desenvolvida no Programa de Pós Graduação em Artes Visuais da UFPEL, pretende analisar, através de revisão bibliográfica, e propor, através do projeto de imagens animadas socialmente engajadas, o GIF como uma possível ferramenta de ativismo virtual na pós-modernidade. / Contradictory paradigms, still present in postmodernity, allow us to observe how far we are connected to the more rational modernity. We live collective but individualists times, we are free and imprisoned at the same time, we are informed but passives. Many times, we don’t recognize each other. This make us less socially committed and we don´t show, in our daily lives, the community lived in the internet. Social networks keep us strongly connected through sensitive ties, full of emotions and affections. This relations collaborate in building a sense of aesthetic education in which the learnings become possible thanks to the experience with the world and especially with one another. In this context, some visual elements such as certain images, often displaying on social networks, take activists roles. However, this socially mobilizing character does not extend, for now, all contemporary visual elements; for example, Graphic Interchange Format (GIF) - motion picture increasingly used as a way to represent our tastes, passions and desires - It is not seen as a social commitment insrument. The dissertation "GIFs: Aesthetic education, affection and activism through the motion picture", developed in the Graduate Program in Visual Arts of UFPEL, aims to analyze, through a literature review, and propose, through the socially engaged animated images design, the GIF as a possible virtual activism tool in postmodernity.

GIFs afford a great degree of personalization as they are often created from popular movie and video clips, with diverse and real characters, each expressing a nuanced affect state through a combination of characters' own unique bodily gesture and distinctive visual background. This highly personalized and embodied property gave us an unique window to explore how individuals represent and express themselves on social media, through the lens of GIFs they use. In this study, we explore how do Twitter users express their gender and racial identities through that of characters in gifs. We conducted a behavioral study (n=398) to simulate a series of tweeting and gif picking scenario and we found that gender and race identities have significant impact on users' choice of GIFs and that source familiarity and perceived audience also have significant impacts on whether a user will choose race and gender matching GIFs. / Master of Science / GIFs are one of most humorous material on the internet. People use GIFs on Twitter for public disclosure, on WhatsApp and iMessage for chatting with friends and groups. GIFs are often created from from popular movie and video clips, with diverse and real characters, each expressing a nuanced affect state through a combination of characters' own unique bodily gesture and distinctive visual background. This highly personalized property of GIFs gave us an unique window to explore how individuals represent and express themselves on social media, through the lens of GIFs they use. For instance, would you be more likely to use a GIF with a men character, if you are a women? In this study, we explore how do Twitter users express their gender and racial identities through that of characters in gifs. We conducted a behavioral study (n=398) to simulate a series of tweeting and gif picking scenario and we found that gender and race identities have significant impact on users' choice of GIFs and that source familiarity and perceived audience also have significant impacts on whether a user will choose race and gender matching GIFs.