This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. The authors will do this by conducting a case study where two companies will be studied, one from an emerging market and one from a mature market. The development of a case study came from the explanatory nature of the purpose and the decision was made to look into the lingerie industry since this is a market that is easily segmented and that uses branding. The authors used one company on each market that were in the lingerie industry and the companies that came to be investigated were Beijing Aimer Co Ltd. and Miss Mary of Sweden AB. The authors used theories of branding, empirical material from interviews as well as secondary information about the markets in order to conduct the study. The authors concluded that there are a number of different strategies a company has to consider for their brand: What market(s) to cover, pricing strategies, name strategies and extension strategies. All are combined and need to fit each other to have a good branding strategy. Then there are different conditions for companies on mature and emerging markets. In the emerging markets, branding is a relatively new concept and differentiation with the help of branding has been missing. A mature market, on the other hand, is often saturated of brands which make it hard for companies to stand out in the clutter. This can make it easier for a company to target a niche in the market. When globalising the brand, the companies also need to take other things into consideration. It is important to know the market the company wishes to reach and there can be images that stick from the country of origin of the brand, which also influences the globalisation of the brand and is different for mature and emerging markets. What the authors found from the empirical findings was that the companies are not as the theories would suggest and the Chinese company seems to be very aware of their brands. What the authors also found that both the companies were failing in their branding strate-gies, but in very different ways. Aimer, who desperately wants to create an international brand, is failing due to country of origin effects, while Miss Mary is failing in their segmentations strategy which makes them less resident to competitors in a mature and cluttered marketplace.

A growing body of literature has drawn attention to the ways in which contemporary education reforms are changing how teachers perform their work, but less attention has been paid to what this means for particular social contexts, including the schools and communities attempting to improve learning for Aboriginal peoples. Teachers are increasingly subject to the dynamics of the global economy, and citizens expectations that public schools can solve social and economic problems. Governments have demanded too much from schools and educators given their capacity to be both more productive in education, and to provide more social care than before to Aboriginal students and families, while at the same time achieving the improvement of educational attainment for Aboriginal children and youth. Educational researchers suggest there is evidence that global-productivity and local-community imperatives are contradictory objectives in educational change. Despite the resources and attention given to Aboriginal education, and a more recent resurgence in support for elementary and secondary schooling, teachers have known for some time that citizens expectations are goliath in comparison to the actual resources that schools have at their disposal for educational improvement. In contrast with the lack of attention given to educators perspectives in literature on school reform, teachers are identified in critical analysis within the sociology of education as key agents crucial to the actualisation of educational improvement for Aboriginal peoples This thesis draws on data from a number of studies pertaining to teachers work in Aboriginal communities, conducted between 2002 and 2005, to determine:<p> What do teachers, working in Aboriginal communities located in Saskatchewan, identify as the main factors driving their work? <p> According to teachers, how are the main factors driving their work affected by policies to improve education for Aboriginal students in Saskatchewan?<p> How, if at all, are educators managing to balance the seemingly oppositional policy and program logics of productivity and community while attempting to achieve educational improvement for Aboriginal students in Saskatchewan?<p> Informed by teachers perspectives regarding their work in Aboriginal communities, I argue that teachers working in cross cultural contexts, and where governments share jurisdiction over education with Indigenous peoples, may undergo changes in their professionalism which situates them as cultural mediators in the community. Teachers may mediate between the competing demands of governments, parents, students, and even the demands of competing policy and program logics intended, when combined to improve Aboriginal peoples educational outcomes.

I examine five international investment cases that embrace the neoliberal vision. This economic model provides a new, contested space between the construction of hegemonic globalisations from above and the contestation of these globalisations from below. The first objective is to describe this space. Each ends the same way: the exit of an unwanted foreign investor after intense social mobilisation. The second objective is to show that counter-hegemonic victories are difficult to achieve: the regime relegates the voice of the subaltern to an inconsequential role, limits public interest state projects that may interfere with investor rights, and often includes a compensatory promise to foreign investors irrespective of the host state’s fiscal capacity. The third objective is to demonstrate the ambivalent role of the state in promoting such neoliberal projects, which necessitate that it adopt a more active role in either policing investment or policing society.

I examine five international investment cases that embrace the neoliberal vision. This economic model provides a new, contested space between the construction of hegemonic globalisations from above and the contestation of these globalisations from below. The first objective is to describe this space. Each ends the same way: the exit of an unwanted foreign investor after intense social mobilisation. The second objective is to show that counter-hegemonic victories are difficult to achieve: the regime relegates the voice of the subaltern to an inconsequential role, limits public interest state projects that may interfere with investor rights, and often includes a compensatory promise to foreign investors irrespective of the host state’s fiscal capacity. The third objective is to demonstrate the ambivalent role of the state in promoting such neoliberal projects, which necessitate that it adopt a more active role in either policing investment or policing society.

A growing body of literature has drawn attention to the ways in which contemporary education reforms are changing how teachers perform their work, but less attention has been paid to what this means for particular social contexts, including the schools and communities attempting to improve learning for Aboriginal peoples. Teachers are increasingly subject to the dynamics of the global economy, and citizens expectations that public schools can solve social and economic problems. Governments have demanded too much from schools and educators given their capacity to be both more productive in education, and to provide more social care than before to Aboriginal students and families, while at the same time achieving the improvement of educational attainment for Aboriginal children and youth. Educational researchers suggest there is evidence that global-productivity and local-community imperatives are contradictory objectives in educational change. Despite the resources and attention given to Aboriginal education, and a more recent resurgence in support for elementary and secondary schooling, teachers have known for some time that citizens expectations are goliath in comparison to the actual resources that schools have at their disposal for educational improvement. In contrast with the lack of attention given to educators perspectives in literature on school reform, teachers are identified in critical analysis within the sociology of education as key agents crucial to the actualisation of educational improvement for Aboriginal peoples This thesis draws on data from a number of studies pertaining to teachers work in Aboriginal communities, conducted between 2002 and 2005, to determine:<p> What do teachers, working in Aboriginal communities located in Saskatchewan, identify as the main factors driving their work? <p> According to teachers, how are the main factors driving their work affected by policies to improve education for Aboriginal students in Saskatchewan?<p> How, if at all, are educators managing to balance the seemingly oppositional policy and program logics of productivity and community while attempting to achieve educational improvement for Aboriginal students in Saskatchewan?<p> Informed by teachers perspectives regarding their work in Aboriginal communities, I argue that teachers working in cross cultural contexts, and where governments share jurisdiction over education with Indigenous peoples, may undergo changes in their professionalism which situates them as cultural mediators in the community. Teachers may mediate between the competing demands of governments, parents, students, and even the demands of competing policy and program logics intended, when combined to improve Aboriginal peoples educational outcomes.

China´s ongoing transformation into a consumer-driven economy, could this influence the Swedish society in more ways than just the economic? The purpose of this study is to contribute with qualitative research examples for further research in order to shed some light on, or give significant insights into how contemporary and emerging relations between China and Sweden might influence Swedish society and culture. This study seeks to find a understanding if there is a connection between household consumption expenditure growth and the rise of the middle class in China which might be related to the structural transition to a modern consumer economy, and if this in turn can impact Swedish society in more ways than just the economic in a globalization perspective. The methodology choice for this study is a Sociological exploratory approach with qualitative semi-structured expert interviews. The study shows that the Swedish society could be affected in more unprecedented ways than just the economic.

<p>This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. The authors will do this by conducting a case study where two companies will be studied, one from an emerging market and one from a mature market.</p><p>The development of a case study came from the explanatory nature of the purpose and the decision was made to look into the lingerie industry since this is a market that is easily segmented and that uses branding. The authors used one company on each market that were in the lingerie industry and the companies that came to be investigated were Beijing Aimer Co Ltd. and Miss Mary of Sweden AB. The authors used theories of branding, empirical material from interviews as well as secondary information about the markets in order to conduct the study.</p><p>The authors concluded that there are a number of different strategies a company has to consider for their brand: What market(s) to cover, pricing strategies, name strategies and extension strategies. All are combined and need to fit each other to have a good branding strategy. Then there are different conditions for companies on mature and emerging markets. In the emerging markets, branding is a relatively new concept and differentiation with the help of branding has been missing. A mature market, on the other hand, is often saturated of brands which make it hard for companies to stand out in the clutter. This can make it easier for a company to target a niche in the market.</p><p>When globalising the brand, the companies also need to take other things into consideration. It is important to know the market the company wishes to reach and there can be images that stick from the country of origin of the brand, which also influences the globalisation of the brand and is different for mature and emerging markets.</p><p>What the authors found from the empirical findings was that the companies are not as the theories would suggest and the Chinese company seems to be very aware of their brands. What the authors also found that both the companies were failing in their branding strate-gies, but in very different ways. Aimer, who desperately wants to create an international brand, is failing due to country of origin effects, while Miss Mary is failing in their segmentations strategy which makes them less resident to competitors in a mature and cluttered marketplace.</p>

The aim of this paper is to explain the concept of global journalism and to describe its presence in the Czech Republic. The development of journalism in the last years, which is connected to globalisation and digitalisation of media, and various global journalism theo-ries are introduced first to give the theoretical background. Then Peter Berglez's theory of global journalism is accepted as the main one for this work and it is described into greater details, including strong and weak points, criticism, problems and challenges. That is the core of the theoretical part of this work. The history and media of the Czech Republic are shortly addressed before the actual research. That is done with the help of mixed methods – quantitative surveys and content analyses and qualitative interviews – to answer four research questions: the awareness about the existence of global journalism, opinions about it, the influence of education and the presence of global journalism in Czech media.

This study seeks to investigate the impact of globalisation on the architectural behaviour in the United Arab Emirates, to clarify the benefits and risks of globalised architecture in architectural behaviour. Although there are several supporters of globalisation who see the phenomenon as a means of progress and development, many experts have indicated that this phenomenon has been demolishing local culture and regional considerations, and ignoring residents’ requirements. As a result, this study presents all the views about this phenomenon from many aspects, such as political, social, economic and environmental, whereby it investigates the changes in architecture and urban planning due to global standards, methods of construction, and building materials. The literature review was the first part of the study and the theoretical studies were divided into three pivots in this thesis: The globalisation impacts and features, the relationship between globalisation and architecture and the last pivot concentrates on the human needs in architecture. The study also concentrates on the impact of globalisation on architecture through the terminology of “globalised architecture”, and focuses on some global phenomena in the architectural domain, such as skyscrapers, multi-storey buildings and iconic landmarks. The empirical study examines this argument about globalisation through questionnaires and interviews. A comparison is drawn between two groups: globalised houses is the first group, which reflects globalisation’s impacts on architecture, where this provides easier ways to specify features, elements and specifications for the era. In contrast, the non-globalised sample is the opposite of the first group, because it reflects the features of houses without the impacts of globalisation. Ultimately, the findings indicated that there are differences between the two groups. Both samples occurred in the same place and time, but the form of architecture and urban design has affected human behaviour. Thus, this study suggests a paradigm that could provide more humanitarian elements in architecture and urban design. It also suggests some general recommendations supporting human needs, and local considerations such as standards and codes.

This thesis examines the recent production and consumption of television dramas in Taiwan in the context of Taiwan's complicated modem history, rapid social transitions, budding self-assertiveness and changing relationships with regional and global players. The detailed analysis in this subject matter contributes to wider debates in the media globalisation theory, reaffirming the continuing development of an East Asian cultural trading block and pointing to a formation of the distinctive regional popular culture that is more effective in shaping up the local production and consumption activities. The rising regional dynamism in Taiwan's television drama production and consumption since the late 1990s has been encapsulated in this thesis in three main points: 1. The findings from detailed content analysis on programming schedules of seven locally-run channels has shown that regional programming is more integrated with local business while global programming (mostly American) has shifted to be produced and distributed single-handedly by the transnational media corporations. 2. The first-hand audience interviews revealed a subtle difference in young people's viewing experiences of the global and the regional programming. Situated in a broader social context, their experience of the former has primarily crouched on a fantasy of liberal individualism while the latter provided a desirable template for emulation in everyday life. 3. The thesis also discussed the emergence of a new drama genre on Taiwanese television-Idol drama, which can be seen as the reactions to the widespread regional television deregulation, commercialisation and growing intra-regional cultural trade. Its late development has also epitomised An inevitable negotiation of local characteristic with regional forces.