The thesis deals with the impact of golf marketing promotion on tourism. The main aim is to map out marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association aimed at golf promotion. Does the world perceive the Czech Republic as a golf destination? Is Czech public interested in golf? The thesis is trying to find objective answers on these questions. The theoretical part defines the basic knowledge of marketing, marketing mix and golf. The practical part deals with marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association. The questionnaire survey complements the thesis with public opinion whether the Czech Republic is a golf destination or not and reveals the future focus of golf promotion.

The thesis deals with sustainable tourism in the largest region of Spain - Andalusia. The subjects of the investigation are two selected types of tourism -- recreational tourism and golf tourism. Tourism is a key and strategic element of Andalusian economy, which, however, due to exhaustion of the traditional model started from the 80th years to stagnate and highlighted the need to protect the environment. The extensive nature of tourism has caused the depletion of scarce resources in destinations, problems with urbanization in tourist destinations, seasonal fluctuations and negative impacts on the environment. The thesis is thus concerned with how to implement tools for sustainable tourism in the region. It includes analysis of documents from this area, specifically Plan for protection of the environment of Andalusia until 2017, Agenda 21 for Andalusia and the General plan for sustainable tourism in Andalusia 2008 - 2011. In the part of thesis with the suggestions are reviewed documents for the sustainability of beaches that are a condition for the development of recreational tourism and also the golf courses that quality plays an important role in the development of golf tourism in the region. Andalusian coast is a key area for the application of the principles of sustainable development and one solution is to diversify the tourist offer in the rural, sport, cultural and congress tourism. The seasonal nature of recreational tourism can be mitigated through the development and promotion of golf tourism. The analysis showed that for recreational tourism, there is a need for amendments in legislation on national and regional level, the local authorities must develop activities in order to make the beaches accessible for all segments of tourism, because their actual aspect and equipment does not respond the aspect outlined in the strategies and action plans. Golf tourism is a priority area for development and a segment of tourism with a strategic and high potential. On the other hand construction of golf course brings change of the landscape, damage of natural and cultural heritage, biodiversity loss and constant pressure on resources - particularly water and soil pollution by excessive use of fertilizers and pesticides. But most of these negative effects can be minimized or completely eliminated with good planning, locating, constructing and managing a golf course. The important tools for sustainability are, as for recreational tourism just like for golf tourism, certificates of quality.

Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and this trend is expected to continue. The popularity of golf holidays has been linked to the growing demands of special interest tourism and sport tourism where tourists seek to satisfy specific travel needs and wants to meet their travel motivations. Research into travel motivation using the concept of the push and pull framework is therefore a focus of study in tourism research. To date, little or no research has examined travel motivation and tourist typology using the push and pull framework in the markets of special interest tourism, sport tourism, or golf tourism. This thesis fills the gap in the literature and contributes to knowledge of tourist motivation and typology. The aims of the research were therefore three-fold: to identify the push and pull factors of golf travel motivation, to classify heterogeneous golf tourists into homogeneous groups, and to profile the clusters with respect to socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. This was achieved by collecting empirical data on Korean golf tourists travelling in the Asia Pacific region. The methodology comprised both qualitative research based on semi-structured interviews and quantitative research based on self-completed questionnaires. A principal component factor analysis was employed to identify five push based socio-psychological motivations and seven pull based destination attributes. A cluster analysis was then conducted to classify golfers into three different clusters, namely, Golf-intensive Golfers, Multi-motivated Golfers, and Companion Golfers. The golf clusters were then profiled based on the findings in respect to socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. A cross tabulation with chi-square tests and analysis of variance (ANOVA) were used to test the hypotheses of this thesis. Results revealed that golf tourists were not homogeneous in their push based socio-psychological travel motivations. Their profiles are theoretically and statistically feasible because the research tested hypotheses indicate that each cluster had both similarities and differences in socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. This suggests that marketing strategies should target both the different and similar aspects of golf travel behaviour. The research is of benefit not only to academics and practitioners in the study of travel motivations and tourist typology in the field of special interest tourism, sport tourism, and, in particular, golf tourism, but also to tourism marketers and tour operators in the development, promotion and packaging of golf holiday products.

>Magister Scientiae - MSc / An aspiring golfing destination has emerged along South Africa‟s Garden Route in the Western Cape, the town of Knysna. Also known as the oyster of the Garden Route, Knysna has blossomed with development over the past years and attracted investors, developers and residents across international borders. Rapid urbanization and development have interrupted the social sustainability of the town‟s local community and as this trend continues so too does the fragmentation of its social sustainability. This research has placed its focus on Knysna‟s biggest local employers and one of the strongest tourist attractions, namely the golf developments. However this research investigates the perceptions of Knysna‟s community towards these elitist establishments, illustrating that Knysna‟s biggest contributors to employment and tourism revenue, may just be the greatest threat to its social sustainability.

The main object of this thesis was foundation of a travel agency dealing with the golf tourism for wealthy Vietnamese citizens to Europe, organizing tournaments and providing additional services exclusively for the target clientele. In the theoretical part I looked at the introduction of golf as a global sport that is gaining a raising popularity each year, insight into Vietnam especially from the view of its special relationship with the Czech Republic and the definition of an entrepreneurship and a business plan. The practical part then includes the actual business plan with all the necessities and provides information on what, how, to whom and for how much the company wants to offer. The goal of this thesis was to create the right tool for establishing the company and to make a decision of meaning of this project on its basis.

The degree work leads off from theoretical terms, profile of czech golf tourism, treats of current situation of incoming golfers and institutions supporting the growth of czech golf tourism in the first chapter. In the second chapter, there is an analysis of the potencial, all of the golf courses in Czech republic are mentioned. The comparison of golf courses and evaluation of the potencial are in the last, third, chapter.

Main goal of this document is to rate photographs in promotional materials of the tourism regions of the Czech republic. Other goal of this document is to show if graphical form of promotional materials influences decision making of visitors of any particular region.The theoretical part describes short history of photography, promotion and tourism in the Czech Republic. The practical part consist of researching photographs in selected promotional materials of the tourism regions according to picked criteria. The second practical part is focused on testing of influence of photographs on participants of tourism.

Thesis (MA (Geography and Environmental Studies))--University of Stellenbosch, 2006. / The Garden Route is located along the southern Cape coast of South Africa, between the Outeniqua Mountain Range and the coast, stretching from Gourits River in the west to Bloukranz River in the east. This region is recognised as a holiday destination and the centre of the southern Cape’s tourism industry. It has also gained popularity as a golfing destination set to proliferate in terms of new golfcourse developments (Golf Digest 2004; Gould 2004; Granger 2003). No known complete academic or public record is however available for the study area in which all the golf development types, namely short courses, public-municipal golf-courses and residential golf estates, are recorded. This leaves a gap in the understanding of the Garden Route as a golfing destination, as well as opening the floor for public speculation about the status of the Garden Route golfscape. This situation emphasises the need for a description of the Garden Route golfscape in order to achieve a better understanding of it and of the Garden Route as an emerging golfing destination. The research aspires to describe the Garden Route golfscape in terms of the geographic spatial distribution and characteristics of all the golf development types mentioned. It also aims to analyse how the public and developers of golf developments perceive the Garden Route golfscape. The research has shown that amongst the four identified intra-regional golfscapes of the Garden Route, namely the Mossel Bay, George, Knysna and Plettenberg Bay intra-regional golfscapes, the George intra-regional golfscape has been affected the most by golf developments. This intra-regional golfscape has the greatest number of existing golf developments, as well as the highest number of new golf development applications followed by Mossel Bay, Knysna and Plettenberg Bay. It is also clear from the research that the press, through publishing factually incorrect and biased information, plays a significant role in negatively affecting the public’s perception about the Garden Route golfscape. The literature, as well as the results of the public opinion poll, identifies residential private golf estate developments as the development type responsible for controversial golf debates. The survey indicated that there is less concern and objection to public-municipal golf-courses and short courses. The lack of public support for golf developments is as a result of the fact that the public is not convinced that either the natural environment or tourism, will benefit from the Garden Route developing into an international golfing destination. At the time of research, the Garden Route hosted 22 approved golf developments of which nine are short courses, another nine are golf estates and the remaining four are public municipal courses. A total of eight new golf estates are proposed for the Garden Route. There are no proposals for new public-municipal golf-courses or short courses. The research has highlighted that existing challenges associated with Garden Route golf developments must be quantified through future research in order to compare the impacts (economic, social and environmental impacts) with that of other land uses in the study area. Results from such future exercises, combined with future in-depth environmental and human resource audits of the area, will help determine the carrying capacity of the study area for golf developments, which will in turn contribute to an even better understanding of the Garden Route golfscape.