The aim of this thesis is to create a media strategy for a non-profit organisation MeetFactory. The proposal is based on all steps of a media planning process - media brief, situation analysis, definition of goals and media strategy, as well as a mediaplan. The thesis gives a complete overview of the media market, respective mediatypes and creation of the media strategy. Since the thesis is based on the Google Ad Grants programme it contains detailed characteristics of the programme as well as creation of a Google search campaign.

The present work proposes methods to calculate street-level exposures to solar radiation. The methods comprise a combination of different software algorithms, online databases and real-time standard measurements of solar radiation. Firstly, the use of the free access image database “Google Street View” to reconstruct urban geometries is illustrated. Google Street View represents an enormous source of information readily available for its general use in the field of urban atmospheric studies. With the aid of existing software packages, it was possible to reconstruct urban geometries as projected fisheye images of the canyon upper-hemispheric view, and to model total-shortwave solar irradiance within an urban canyon. The models allowed the calculation of relative street-canyon irradiance as a fraction of that received under a full-sky view, depending on the visibility of the solar disc and the reduced sky view factor. The combined use of the ideal models with real-time data allows for the calculation of street-canyon irradiance under any cloud conditions. Validation of these techniques was obtained by comparing the calculations against in situ measurements of irradiance from a local street canyon. The existing software, however, does not allow the calculation of spectral irradiance, required for inferring, for example, the biological effects of solar radiation. The use of spectral radiative transfer software was explored to provide spectral irradiance, but commonly available models do not include the effects of horizon obstructions. The approach presented here followed the same general guidelines used to calculate total-shortwave irradiance. The spectral models required a spectral partitioning of global irradiance into direct and diffuse components, allowing the independent analysis of horizon obstruction effects on these components at each wavelength. To partition global irradiance, two equations were developed for the calculation of the diffuse-to-global irradiance ratio (DGR) under cloudless conditions: one based on simplified radiative transfer theory, and an empirical fit for local conditions. Afterwards, the effects of horizon obstructions were evaluated in combination with real-time measurements of unobstructed global spectral irradiance. A set of simulated obstructions were used to validate the models. Finally, it was observed that neglecting the anisotropic distribution of the diffuse component of solar radiation in these simple models could produce large uncertainties in some situations. A practical solution for including the anisotropy of diffuse radiation was proposed, requiring images from an unobstructed digital sky camera. The combination of tools described here will allow calculation of total and spectral global irradiance upon a flat horizontal surface whatever the local field of view. This is possible at any geographical location were the urban geometries can be described, either by manually obtaining digital photographs, or through the Google Street View database, and where there is a reasonably local standard measurement of radiation.

This thesis gives an insight into the field of internet marketing with a special focus on Search Engine Optimization (SEO). For the purpose of this thesis one website is selected and analysed in order to determine how successfully SEO has been performed. Different sources of visitors are analyzed and their activity is measured. The goal of this thesis is to give a set of recommendations to the operators of this website. Based on those recommendations the operators should be able to increase the number of visitors. In addition, this work also contains a comprehensive overview of basic internet marketing methods with a more detailed overview of different factors which influence SEO. This focus is both on OnPage and OffPage factors.

This Diploma Thesis' main subject is Internet marketing. Its main objective is suggesting and realizing an online marketing campaign focused on using Facebook and Google AdWords in order to building brand awareness of a small business. This effort is followed by an analysis of its results. The contribution should be apparent to all the marketers of other small businesses, who find themselves in similar situation and try to solve it by using modern online marketing tools and channels. The thesis is divided into two main sections. The first covers necessary theoretical bases of online marketing, the next one puts the theoretical knowledge into practice of a real small company, Saloon Exclusive. The ending summarizes the outcomes for the company and suggests some next steps.

Diploma thesis The practical marketing sales web optimization introduces to the reader the problematic of the Internet sales channel. The first chapter provides general aspects of internet business and introduces the concrete web, which is then used to validate the proposed procedures in the practical part of the Thesis. The chapter, entitled Initial analysis provides detailed analysis on a real Internet business, from technical, content and marketing perspective. The chapter Optimization applies and comments practical optimization steps in technical, content and marketing field. All the procedures proposed, and the result achieved are documented based on a verification using standard and recognized web analytics tool, web site traffic reporting tool and trades evaluation tools. The closing chapter Evaluation of optimization, evaluates the changes and extensions implemented and proposes additional both supplementary and strategic changes for the future.

The main subject of this diploma thesis is the mobile digital distribution market. The first chapter defines important terms and describes the area comprehensively. The second chapter lists examples of some platforms, shows statistical data and introduces common business models. The third chapter compares the Apple App Store and Google Play based on selected criteria. The fourth chapter deals with conducted survey data in order to test the hypothesis that czech consumers in general do not show a difference in attitude towards mobile distribution storefronts compared to their foreign peers. The fifth and last chapter tries to analyze technical backgrounds of varying content availability across different countries. Also, it deals with selected legal issues.

This thesis describes the steps leading to the promotion Web site Fotovýběr and building the company's name. The aim is through marketing tools to increase awareness about the services offered and to propose such a marketing strategy for the future will ensure an adequate supply of site visitors, ie potential customers. At the beginning of the analysis is devoted to the company and its current activities, then I suggest specific marketing practices and finally evaluate the results and prospects for the future. The thesis should help the company Fotovýběr optimize their marketing activities.

The present thesis focuses on a specific e-shop operating mainly within the Czech market and the ways it uses one of the most significant tools of web analysis -- Google Analytics. The aim of the thesis is an analysis of the key areas, i.e. visitor analysis, visitor sourcing analysis and content analysis. The problematic areas are based on these as well as recommendations and suggestions that should help, once these have been applied, improve the service quality leading to increased revenue and better competitiveness within the market.

The thesis is concerned with a content network within the scope of online advertising and evaluation of factors of its success within online campaigns. The introductory part deals with the most common revenue models of online marketing and categorizing methods of online advertising regarding their specifics. The body of the paper describes metrics and a method of targeting applied in contemporaneous practice and furthermore introduces evaluation indicators in online marketing for content networks used in final analysis. The thesis presents and compares advertising systems for targeting in a content network. The goal of the paper is to show impact evaluation of chosen settings of advertising campaigns on their success, more specifically on possibilities of targeting and formulation of recommendations for their management.

The thesis analyses the impact of Internet marketing tools on visits of the Lenovo Blog CZ, the official blog of the computer manufacturer Lenovo. It focuses evolution of visits of the blog over time, on the impact of social networks and Facebook posts paid promotion on visits. Finally, it observes to what extent the Internet marketing tools impact overall visits of the blog over the observed time.