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Social media evaluation for non-profit organizations : The case of Oxfam ItaliaCoco, Giuseppe Antonio January 2014 (has links)
The thesis presents an evaluation of the Facebook page of the Italian non-profit organization Oxfam Italia from November 2013 to March 2014. The research’s aim is to analyze the community which follows the organization, how this community interacts with it and how the moderators of the page communicate with its followers. The research aims also to find ways to increase Oxfam Italia’s performance on Facebook. The theoretical framework focuses on non-profit marketing and its peculiarities, Social Media Marketing and notions such as engagement and brand community. The methods used in the research consist in data mining and content analysis. Data have been gathered from Facebook Insights and through the issuing of FQL queries from the Facebook Graph API. The research found out that Oxfam has more female followers than male (62% vs 36,5%), the age range of them is 25-44 years. Oxfam’s presence, in particular, is very rooted in the region of Tuscany (where its headquarter is). Facebook followers showed a very good attitude toward the organization, even though criticisms are common, and Oxfam used its social media presence mainly to update the followers concerning ongoing activities and to urge to on-line activism. The users’ favourite engagement method was “liking” photographic contents.
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Room management system : Integrating Raspberry Pi with Graph APIParsa, Parnia, Hedlund, Björn January 2019 (has links)
The increase in connectivity and use of “smart” devices offers companies new possibilities to improve their efficiency by using digitalization. For example, booking of meeting rooms have gone from using a paper calendar to electronic booking. To enable both digital remote booking, as well as being able to book a room directly (as with a paper calendar) this project has developed a room manager system. The room manager is a device that provides a quick and intuitive way for employees to handle conference room booking. The project was started on behalf of the company ÅF, who would like to optimize their use of conference rooms. The result was a fully functional touchscreen device built using a Raspberry Pi. The room manager integrates successfully with the existing calendar system used at ÅF and meets all the requirements set by ÅF. The device will be used to determine if a room manager system is worth investing in and may be used as a foundation for continued development.
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When data crimes are real crimes: voter surveillance and the Cambridge Analytica conflictGordon, Jesse 28 August 2019 (has links)
This thesis asks what conditions elevated the Cambridge Analytica (CA) conflict
into a sustained and global political issue? Was this a privacy conflict and if so, how was
it framed as such? This work demonstrates that the public outcry to CA formed out of
three underlying structural conditions: The rise of the alt-right as an ideology,
surveillance capitalism, and a growing and unregulated voter analytics industry. A
network of actors seized the momentum of this conflict to drive the message that voter
surveillance is a threat to democratic elections. These actors humanized the CA conflict
and created a catalyst for a large scale public outrage to these previously ignored
structures. Their focus on democratic threat also allowed this conflict to transcend the
typical contours of a privacy conflict and demonstrate that the consequences of CA are
societal, rather than personal. Despite the democratic threat of voter surveillance, Canada
and the United States have yet to address the wider implications of voter surveillance
adequately. Thus, how these systems are used will be a question of central importance in
upcoming elections. / Graduate
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