Advances in technology continuously reshape habits, behaviours and interactions at individual, organisational and societal levels. Information and Communication technology (ICT) is pervasive, and is the bearer of crucial information, analysis and responses to the recipient. It assists in processes such as understanding phenomena and taking appropriate action. It also provides communication means, platforms and tools to interact with one another. In the United Kingdom’s (UK) Energy industry, smart meters are currently being deployed by energy suppliers to their customers. These are presented as a revolutionary device that supports a more efficient energy use at home and/or in the workplace, and helps customers save on their energy bill and reduce carbon footprint. Using interpretivist phenomenological Human-centred qualitative research, The thesis work explores the impact of using smart meter devices, as perceived by UK customers, in helping to monitor, use and manage energy consumption at home. Also, the study looks into alternative technology and customers’ expectations in the context of energy efficiency. And finally, the principles of a design is presented to respond to customers demands and desires. Passive participant observation, Future workshop and inspiration cards session are the methods and techniques applied in this research to collect  data. The findings constitute good grounds for individual consumers to be aware of the opportunities made available by alternative technology. At organisational level it is a basis for energy suppliers to change their behaviour towards a changing demand and adapt by switching their core business to supplying Information and analysis as well as energy efficiency management solutions. At societal level government bodies and regulating agencies can tackle sustainability and green energy issues by controlling the profit driven character of privatised energy companies and responding to real market demand as perceived by consumers. Emerging technologies present opportunities that have the capabilities of breaking the status quo of energy supply industry in the UK as well as the rest of world. The value of this research is to show customers’ perceived reality and expectations, as well as opportunities to change the way energy is supplied and consumed.

In recent years, there has been an increase in environmental awareness in the United States leading to steady growth in environmentally conscious consumerism. These changes have come in response to issues such as the energy crisis, climate change, exponential population growth, and rapid urbanization. This fact is further supported by environmental campaigns and the green movement. Looking to the future of green home marketing, understanding the green consumer behavior of Generation Z (GenZ) is important for environmental and business reasons. The purpose of this research is to better understand the perception of GenZ on Green Homes (GHs). The study uses the lenses of dual inheritance and normative motivation theory to explain the influence of benefits and norms related to environmentalism and sustainability on GenZ consumers’ green behavior. This study seeks to evaluate 1) GenZ’s preferences related to Green Home Features (GHFs), 3) the extent of the influence of certain barriers on the adoption of GHFs, and 3) the types of motivation (intrinsic, instrumental and non-normative) influencing GenZ towards green home consumerism. Data was collected using an online survey questionnaire exclusively at Purdue University during March – April of 2021 (IRB 2020-1414). One hundred sixteen GenZ participants responded to the survey.The findings show that these GenZ consumers prefer a certain type of GHFs over others. Additionally, based on descriptive tests of GHFs, energy-related features were the most prized features, while the least preferred was water-efficient features. Descriptive tests on barriers suggest that GenZ consumers perceive the lack of choice in selecting GHFs in their homes to be a top barrier, followed by a lack of information and the perceived effort to analyze GHFs. Inferential tests for the same indicated that GenZ consumers perceive these barriers differently. Lastly, for GenZ consumers, intrinsic and non-normative motivations significantly affect their willingness to buy GHs. The findings concur with previous studies on green consumer behavior, yet they provide a new benchmark for understanding GenZ consumer behavior on GHs and an updated view of what GHFs they prefer. This research can be used by home marketers and policy makers to study future home trends, attract more potential homeowners to GHs, and help create a sustainable environment for future generations.