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This thesis examines the Alberto Korda Guerrillero Heroico image within the realm of U.S. Latino/a fiction. Drawing from several trends that constitute Latino/a identity as either resistant to white mainstream hegemonies, or as a performative construct, I argue that a collective Hispanic identity is found somewhere between these two extremes. Corporate discourses have perpetuated stereotypes of Latino masculinity to limit any alternate and nuanced portrayal of Latinidad. Specifically, I posit that the corporate use of the Che photograph illustrates Latin men as hypermasculine, limiting Latin-ness to a performance of its mainstream depiction. To combat the commercialization of the print, the novel Loving Che imagines new possibilities for the Hispanic community and its relationship to the U.S. market, challenging the idea of a pan-Latino/a identity with archival photographis of the comandante. Together, both texts bridge performative and resistant trends, providing a potential Latinidad that resists and eludes corporate hegemonies. / by Johanna Ayala-Walsh. / Thesis (M.A.)--Florida Atlantic University, 2012. / Includes bibliography. / Mode of access: World Wide Web. / System requirements: Adobe Reader.

Made available in DSpace on 2014-06-11T19:23:36Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-01-17Bitstream added on 2014-06-13T18:09:53Z : No. of bitstreams: 1 silva_nf_me_mar.pdf: 613141 bytes, checksum: f189f2544f657ac67b3f9820b3f7dfe1 (MD5) / Nesta dissertação pretendemos fazer um estudo pormenorizado de três pontos essenciais presentes no pensamento de Ernesto Che Guevara: o homem novo, a consciência e o trabalho. Envolvido diretamente em todo o processo de conquista do poder enquanto comandante de uma das colunas guerrilheiras existentes em Sierra Maestra, Che Guevara, a partir da vitória dos insurrectos cubanos em 1959, passou a encarar um novo desafio: como fazer a transição do capitalismo miserável e dependente de Cuba para o socialismo e o comunismo. Utilizando-se de uma base teórica marxista, tentou esboçar uma teoria de um homem novo que, conscientemente e através de uma nova relação com o trabalho, seria capaz de construir uma nova sociedade, não somente com um novo modo de produção, mas, principalmente, com uma nova moral / In this dissertation we intend to introduce a detailed study of three essential points present on the Ernesto Che Guevara‘s thought: the new man, the conscience and the work. Directly involved in the whole process of conquest of power while commandant of a guerrilla warfare column existent at Sierra Maestra, Che Guevara, from the Cuban insurrects victory‘s in 1959 on, has begun to face a new challenge: how to make the transition from the dependent and miserable capitalism of Cuba to the socialism and the communism. Applying a Marxist theoretician base, he tried to sketch a theory about a new man that, consciously and by a new relation with his work, would be capable to build a new society, not only with a new production system, but mainly with a new moral