This qualitative study explores microaggressions in the online natural hair community. Using a thematic analysis, it specifically analyzes conversations about natural hair texture discrimination and /or biases, also known as curlism, in natural hair online spaces such as blogs and YouTube videos. This study concludes that hair texture biases and the ways in which Black women with natural hair experience difference in hair texture is multifaceted; therefore, natural hair companies, women in the natural hair community, and the natural hair community are not individually responsible. Each plays a different role in the perpetuation of hierarchy and difference within this community. The themes developed in this research are as follows: The Kink Vs. The Curl, Curlism as Colorism, Insurgence of Hair Texture Biases, and Empowerment of the Natural Hair Community.

This thesis addresses the negative cultural and social connotations of natural hair for African American women. This issue is examined throughout history from slavery to present day with a visual analysis of hair care advertisements. Presently, natural hair is gaining more positive implications; which can be affected by creating more positive images with natural hair. Using art as the vehicle for social change and using research to inform art has a positive impact on teaching and learning in the art classroom.

This thesis addresses the negative cultural and social connotations of natural hair for African American women. This issue is examined throughout history from slavery to present day with a visual analysis of hair care advertisements. Presently, natural hair is gaining more positive implications; which can be affected by creating more positive images with natural hair. Using art as the vehicle for social change and using research to inform art has a positive impact on teaching and learning in the art classroom.