Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-06T20:05:55Z No. of bitstreams: 1 Edna de Souza Machado.pdf: 1327243 bytes, checksum: 7c82d441ec8cc32bdcc377b918bff284 (MD5) / Made available in DSpace on 2016-06-06T20:05:55Z (GMT). No. of bitstreams: 1 Edna de Souza Machado.pdf: 1327243 bytes, checksum: 7c82d441ec8cc32bdcc377b918bff284 (MD5) Previous issue date: 2015-06-25 / This research, inserted into the marketing area, aims to investigate the influence of self-expanded (ARON et al., 1991) on consumer behavior in the Harley-Davidson brand community, an American brand of motorcycles, worldwide famous, whose owners get together, motivated by the brand for several purposes (SOLOMON, 2011). The problem raised by this research is to understand how is the influence of self-expanded on consumer behavior in the Harley-Davidson brand community. Thus, the rationale for this study lies in the approach taken by the light of the Theory of Planned Behavior (AJZEN, 1985) that consumers are influenced or motivated to participate in collective meetings, taking as a starting point the context in which they live, which is provided by the Harley-Davidson brand and they suffer behavioral changes due to the relationships that establish the self-expanded (ARON et. al., 1991) In addition, the brand has consumers that come together and are formed in a strong community setting out mutual commitments which share the same social identity. (BAGGOZI & DHOLAKIA, 2006; ATKIN, 2007; UNDEWOOD, BOND & BAER, 2001). The relevance of this study points to the fact that brand communities represent the key role study for the area of Marketing in Brazil because they offer conditions for us to investigate and understand, in depth, issues related to consumer behavior, understanding of the influence and the kind of culture that the Brazilian consumer receives in regard to Brand equity (ATKIN, 2007; YOO & DONTHU, 2001; AAKER 1998). The corpus of the research included a survey with 193 participants of brand communities. The methodological approach used was quantitative using the SmartPLS for data analysis. The results show that intergroup relations, with respect to attitudes, wishes and positive emotions are feelings shared and that enhance the desire to participate in the activities of this brand community, which culminates with the expansion of the participant's self Harley-Davidson community for belonging, involvement, social identity and behavior with the brand. / Esta pesquisa, inserida na linha de marketing, tem por objetivo investigar a influência do self-expandido (ARON et al., 1991) sobre o comportamento do consumidor na comunidade de marca Harley-Davidson, marca americana de motocicletas, cujos proprietários se reúnem, motivados pela marca, para finalidades diversas (SOLOMON, 2011). O problema levantado foi compreender como ocorre a influência do self-expandido sobre o comportamento do consumidor na comunidade de marca Harley-Davidson. A relevância deste estudo se dá pelo fato de que as comunidades de marca representam papel fundamental de estudo para a área de Marketing no Brasil, pois oferecem condições para se investigar e compreender, com mais profundidade, aspectos relacionados ao comportamento do consumidor, a compreensão sobre a influência e o tipo de cultura que o consumidor brasileiro recebe no que se refere à brand equity (ATKIN, 2007; YOO & DONTHU, 2001; AAKER, 1998). O corpus da pesquisa contou com uma survey com 193 participantes de comunidades de marca. A abordagem metodológica utilizada foi quantitativa com a utilização do SmartPLS para análise dos dados. Os resultados obtidos demonstram que as relações intergrupais, no que tange às atitudes, desejos e emoções positivas, são sentimentos compartilhados e que ampliam o desejo em participar das atividades dessa comunidade de marca, o que culmina com a expansão do self do participante da comunidade Harley-Davidson, pelo pertencimento, envolvimento, identidade social e comportamento com a marca.

Thesis (M.A.)--West Virginia University, 2010. / Title from document title page. Document formatted into pages; contains v, 78 p. Includes abstract. Includes bibliographical references (p. 64-78).

Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2016-08-17T20:10:34Z No. of bitstreams: 1 Bruna Panzarini.pdf: 1862995 bytes, checksum: 5f89732529dd6310ab82c32a36cb0b38 (MD5) / Made available in DSpace on 2016-08-17T20:10:34Z (GMT). No. of bitstreams: 1 Bruna Panzarini.pdf: 1862995 bytes, checksum: 5f89732529dd6310ab82c32a36cb0b38 (MD5) Previous issue date: 2015-03-30 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This study seeks to understand how a marketing communication's process practiced and considered as standard can instill into its customers minds symbolic elements about a life style and to be part of a brand's community. So the communication's work is lined to feed the imaginary of its customers by a philosofy of life and a peculiar way of living. The brands argumentation is guided in a manner that their custumers belongs to a "tribe" and this speech is similar every part of the globe. The case chosen to be studied was Harley-Davidson once its a brand that includes all these elements. The methodological procedures to for this thesis were literature research and documental that contributed to form the theoretical and informative knowleadge. Furthermore a fiedl research diveded in: participant observation with the customers in Sorocaba; HOG's participants, wich is the exclusive's Harley Davidson motorcycle club, semi-structure interviews with Sorocaba's HOG members, Sorocaba's dealership and the company's employees. Through this work it was noticed that the marketing communication and its actions come to the aspirations, sensations and desires of the customers and how they identify themselves with the brand and the way of life provided by it. The Harley-Davidson customers are great enthusiasts about the brand and its life filosophy. / Este estudo busca entender como um processo de comunicação mercadológica pode vincular na mente de seus consumidores elementos simbólicos sobre estilo de vida e pertencimento a uma comunidade da marca alimentando o imaginário de seus consumidores por meio de uma filosofia de vida e forma de viver muito particular. A argumentação da marca é regida em relação ao pertencimento de seus consumidores a uma "tribo", e o seu discurso aparenta ser semelhante em todos os cantos do mundo. O caso escolhido para estudo foi a Harley Davidson, pois é uma marca que integra todos esses elementos. Os procedimentos metodológicos escolhidos para esta dissertação foram pesquisa bibliográfica e documental, que contribuíram para a formação do conhecimento teórico e informacional. Além disso, uma pesquisa de campo subdividida em: observação participante com os consumidores da cidade de Sorocaba; participantes do HOG, que é o moto clube exclusivo da marca, coleta de entrevistas semiestruturadas com os membros do HOG de Sorocaba, concessionário Sorocaba e funcionários da empresa no Brasil. Por meio desse trabalho percebeu-se que a comunicação mercadológica e suas ações vêm ao encontro das aspirações, sensações e desejos dos consumidores e como eles se identificam com a marca e com o estilo de vida proporcionado por ela. Os consumidores Harley Davidson são grandes entusiastas da marca e da sua filosofia de vida.

Made available in DSpace on 2016-08-03T12:30:06Z (GMT). No. of bitstreams: 1 Bruna Panzarini.pdf: 1862995 bytes, checksum: 5f89732529dd6310ab82c32a36cb0b38 (MD5) Previous issue date: 2015-03-30 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study seeks to understand how a marketing communications process practiced and considered as standard can instill into its customers minds symbolic elements about a life style and to be part of a brands community. So the communications work is lined to feed the imaginary of its customers by a philosofy of life and a peculiar way of living. The brands argumentation is guided in a manner that their custumers belongs to a tribe and this speech is similar every part of the globe. The case chosen to be studied was Harley-Davidson once its a brand that includes all these elements. The methodological procedures to for this thesis were literature research and documental that contributed to form the theoretical and informative knowleadge. Furthermore a fiedl research diveded in: participant observation with the customers in Sorocaba; HOGs participants, wich is the exclusives Harley Davidson motorcycle club, semi-structure interviews with Sorocabas HOG members, Sorocabas dealership and the companys employees. Through this work it was noticed that the marketing communication and its actions come to the aspirations, sensations and desires of the customers and how they identify themselves with the brand and the way of life provided by it. The Harley-Davidson customers are great enthusiasts about the brand and its life filosophy. / Este estudo busca entender como um processo de comunicação mercadológica pode vincular na mente de seus consumidores elementos simbólicos sobre estilo de vida e pertencimento a uma comunidade da marca alimentando o imaginário de seus consumidores por meio de uma filosofia de vida e forma de viver muito particular. A argumentação da marca é regida em relação ao pertencimento de seus consumidores a uma tribo, e o seu discurso aparenta ser semelhante em todos os cantos do mundo. O caso escolhido para estudo foi a Harley Davidson, pois é uma marca que integra todos esses elementos. Os procedimentos metodológicos escolhidos para esta dissertação foram pesquisa bibliográfica e documental, que contribuíram para a formação do conhecimento teórico e informacional. Além disso, uma pesquisa de campo subdividida em: observação participante com os consumidores da cidade de Sorocaba; participantes do HOG, que é o moto clube exclusivo da marca, coleta de entrevistas semiestruturadas com os membros do HOG de Sorocaba, concessionário Sorocaba e funcionários da empresa no Brasil. Por meio desse trabalho percebeu-se que a comunicação mercadológica e suas ações vêm ao encontro das aspirações, sensações e desejos dos consumidores e como eles se identificam com a marca e com o estilo de vida proporcionado por ela. Os consumidores Harley Davidson são grandes entusiastas da marca e da sua filosofia de vida.

Thesis (Ph. D.)--Ohio State University, 2007. / Title from first page of PDF file. Includes bibliographical references (p. 217-229).

This dissertation engages with the production and use in late medieval England (c.1200–c.1500) of manuscript codices copied, in whole or in part, on offcuts: cheap, low-quality parchment scraps created as a byproduct of parchment manufacturing. After presenting a method for identifying offcuts, it explores the material through statistical techniques and case studies. Applying this mixed methodology to a corpus of 140 offcut-bearing production units spread across 75 handwritten books, it delineates a range of manuscript production stages, examining the sociocultural contexts of books recruiting offcuts as writing support. The dissertation pursues this study in four chapters. Opening with a terminological discussion, chapter one describes medieval parchment-making, clarifying how offcut traits arose during manufacture, distinguishing offcuts from similar types of parchment, and describing medieval uses for offcuts. Chapter two discusses quantitative codicology, justifying the mixed quantitative–qualitative approach, then delineates its dual-stage methodology: (i) establishing offcut diagnostic traits via linear regression analysis; (ii) assembling the corpus and analyzing it via a descriptive statistical lens. It finishes with an overview of the analysis’ main findings, noting that the corpus is dominated by Fachliteratur; lacking in texts often regarded as ‘popular’ (e.g., vernacular romances); and largely copied for personal consultation in professional, educational, or domestic contexts. Chapters three and four take up the primary subcorpora—one comprising common law books; another, miscellaneous, but chiefly theological and medical, provisionally sorted based on the medieval division of disciplines, quadrivium and trivium—engaging each via descriptive statistical overviews and case studies of representative books: London, British Library, Harley MS 912, Harley MS 1261, Harley MS 6644; Oxford, Bodleian Library, MSS Ashmole 1378, Digby 2, Digby 24. / Graduate / 2023-09-09

No description available.

No description available.

By focusing on the “nature” of mapping, this thesis falls under the category of critical cartography closely associated with the work of Brian Harley in the 1980s and early 1990s. As such the purpose of this research is to highlight the historical context of British maps, map-making and map-reading in relation to West Africa between 1749 and 1841. I argue that maps lie near the heart of Britain’s interactions with West Africa though their appearance, construction and use evolved dramatically during this period. By beginning this study with a prominent French example (Jean Baptiste Bourguignon d’Anville’s 1749 “Afrique”) I show how British map-makers adapted cartography from France for their own purposes before circumstances encouraged the development of new materials. Because of the limited opportunities to make enquiries in the region and the relatively few people involved in affecting change to the map’s content, this thesis highlights the episodes and manufactured narratives which feature in the chronology of evolving cartographies. This study concludes with the failure of the 1841 Niger Expedition, when Britain’s humanitarian agenda saw the attempted establishment of a model farm on banks of the Niger River and the negotiation of anti-slave trade treaties with nearby Africans. The cartography and geographical knowledge which supported this scheme is in stark contrast with what existed in the mid-eighteenth century. More than simply illustrating geographical and ethnographical information though, these maps helped inform Britons about themselves and I argue that much of what occurs here features prominently in national discourses about identity, civilization and the justification of British efforts to improve Africa.

The aim of this work is the qualitative analysis of the new wave of female gaze photographers with a comparison of the female gaze pioneers. For this purpose, there were used photographs by Arvida Bystr​öm​, Petra Collins, Harley Weir, and Cindy Sherman, Nan Goldin, Corinne Day, which were published in fashion magazines such as ​Vogue, Harper's Bazaar, i-D, Dazed, and ​Vice​. The theoretical part examined how female identity has been shaped by western culture and dominant ideology, and how patriarchy paradigm has influenced the visual representation of women in art, pop culture, and advertisement. It is shown through key feminist concepts including Simone De Beauvoir, Betty Friedan, Judith Butler, John Berger, Laura Mulvey, theory of young girl, gagafeminism, and xenofeminism. The second part of the thesis is dedicated to social semiotics analysis of each photograph and the results of this research, which show changes of topics in the female gaze content and the shift to social media-related topics and the virtual representation of women. The work could enrich further research in the field of feminist aesthetics, fashion journalism, photography, advertisement, and social media.