<p>Date: May 29, 2009</p><p>Course: Master thesis, EFO705</p><p>Authors: Uliana Kovaleva, 830906, Karolina Turbak, 850710</p><p>Tutor: Tobias Eltebrandt</p><p>Title: The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality among the Customers with Swedish, Polish and Russian Backgrounds.</p><p>Strategic question: How important is the customers’ ethnic background, culture and level of acculturation when choosing a provider of financial services?</p><p>Research questions: If customers with Polish and Russian origin differ in their perceptions of the service quality attributes from Swedish customers, what kind of influence do culture and the level of acculturation have on their perceptions of service quality?</p><p>Method: Apart from secondary data, the questionnaire results were collected as a source of the primary data. The study was conducted using both quantitative and qualitative methods. The questionnaire results were analysed in SPSS by applying T-tests, and the answers for the open-ended questions were analysed additionally.</p><p>Theoretical Framework: The theories which were used include service quality dimensions, Hofstede’s cultural dimensions and the level of acculturation. The results of previous studies addressing the cultural influences on the service quality were applied extensively. The theories were chosen according to the purpose of the study and used in analysis in a comprehensive way.</p><p>Conclusions: According to the study culture and the level of acculturation have influence on the perceptions of service quality. The Polish and Russian customers with the low and medium levels of acculturation have lower overall service quality perceptions compared to the highly acculturated customers with foreign background and Swedish. In particular, the perceptions of assurance and empathy dimensions are significantly different between the studied groups.</p><p> </p> / “The impact of cultural recognition on service‐consumtions among customers in Sweden with foreign background.”

Date: May 29, 2009 Course: Master thesis, EFO705 Authors: Uliana Kovaleva, 830906, Karolina Turbak, 850710 Tutor: Tobias Eltebrandt Title: The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality among the Customers with Swedish, Polish and Russian Backgrounds. Strategic question: How important is the customers’ ethnic background, culture and level of acculturation when choosing a provider of financial services? Research questions: If customers with Polish and Russian origin differ in their perceptions of the service quality attributes from Swedish customers, what kind of influence do culture and the level of acculturation have on their perceptions of service quality? Method: Apart from secondary data, the questionnaire results were collected as a source of the primary data. The study was conducted using both quantitative and qualitative methods. The questionnaire results were analysed in SPSS by applying T-tests, and the answers for the open-ended questions were analysed additionally. Theoretical Framework: The theories which were used include service quality dimensions, Hofstede’s cultural dimensions and the level of acculturation. The results of previous studies addressing the cultural influences on the service quality were applied extensively. The theories were chosen according to the purpose of the study and used in analysis in a comprehensive way. Conclusions: According to the study culture and the level of acculturation have influence on the perceptions of service quality. The Polish and Russian customers with the low and medium levels of acculturation have lower overall service quality perceptions compared to the highly acculturated customers with foreign background and Swedish. In particular, the perceptions of assurance and empathy dimensions are significantly different between the studied groups. / “The impact of cultural recognition on service‐consumtions among customers in Sweden with foreign background.”

CSR, Corporate Social Responsibility, is growingly being adopted in Brazilian companies and other organizations. The literature about the phenomenon suggests that in Brazil, like in many developing countries, the nature of CSR is strongly based on philanthropic culture for historical, political, and social reasons. Another explanation is the weak institutional framework, practically forcing non-governmental actors such as the private sector to take responsibility over social issues. This study aims to explore and analyze the values and culture behind CSR decisions and practices in Brazil. The method used is qualitative, a descriptive content analysis, interpreting the GIFE Census 2014 with Hofstede’s cultural dimensions, and the World Values Survey 2014 of Brazil. The study findings show a strong tradition of collectivism, hierarchies, and power distance, the claimed institutional weakness, but also some cross-sectoral alignment of CSR practices. In CSR decisions, companies and corporate organizations seem economically more effective, but socially less inclusive. Individual and community organizations, and quite extensively also family organizations practice larger stakeholder inclusion, yet are more bureaucratic in their operations. Stakeholder participation could be described partly superficial and quite philanthropic, seen in the nature of social investments and activities. Values and culture can be combined to the decisions and practices of all management formats, but probably for different reasons. International influence is visible through the presence of MNCs, but also as a part of individual and community organizations through stakeholder activism and investments.

Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. The empirical data was obtained through online interviewing using WhatsApp. Findings were thematically analyzed.  Conclusion:                                 The focus of this exploratory study is to gain a deeper knowledge and understanding the different perceptions of sustainability and investigate the factors behind the related consumer behavior to be taken into consideration when perceiving sustainability development in business. The comparison between Sweden, Germany, United Emirates, and Saudi Arabia sheds light on how these differences contribute to a better understanding for the EV marketing in general and Tesla in particular.

Earlier studies have focused on the relationship between negative attitudes towards AI and collective culture of the country (country of origin). These differences may be because of sizeable differences in the power distance index (PDI) on the population level between different countries. We investigated the relationship between power distance index (PDI) of individuals; and their attitudes towards AI through a survey of participants from two countries, India and Sweden, where there are large differences in PDI on the population level. Results of the correlation test showed that power distance correlates positively with negative attitudes towards interactions with AI and the social influence of AI i.e. higher PDI means more of a negative attitude towards AI. However, power distance correlates positively to the acceptance of AI in a workplace environment, i.e. higher PDI means higher acceptance of AI in the workplace. The latter result was contradictory to our expectations and contradicted an earlier study [8], wherein high PDI showed hindrance in acceptance of the technology at workplace.

The relation between Culture and Business has caught researchers’ attention long ago; itis not hard to find studies relating to these topics. According to Hofstede et al. (2010, p.18), Hampden-Turner and Trompenaars (2012, p. 8), and Erez and Gati (2004, p. 5),culture can be defined in many levels, for example, organizational culture, and national culture. The field of Business also contains several disciplines, for example, International Business Management, Project Management, and Project Governance. However, not somany studies can be found studying the relation between National Culture and Project Governance; therefore, this study is focused on this relation.This study is designed following a qualitative approach in order to clarify the relation between National Culture and Project Governance Principles. Case studies are used targeting the IT industry of three countries, Spain, Sweden, and Taiwan. These cases also contain the classical theory of cultural dimensions from Hofstede. Hofstede’s dimensionsare Power Distance (PDI), Individualism vs. Collectivism (IDV), Uncertainty Avoidance(UAI), Masculinity vs. Femininity (MAS), Long-term Orientation (LTO), and Indulgencevs. Restraint (IDU). They are applied in this study for distinguishing the differences between countries. This study is also based on the definition of Project GovernancePrinciples from Garland (2009), Klakegg (2008), and Müller et al. (2013). ProjectGovernance Principles are split into two categories as well, hard/ structural principles andsoft/ behaviour principles.In order to clarify the link between National Culture and Project Governance Principles,this thesis’ authors interviewed 19 people, including 10 project managers and 9 experts.All of them have a long experience dealing with Project Management in the three selected countries. Their answers are based on the knowledge and experience of Project Management and Project Governance, as well as their opinions about their own national culture. After analysing the interviews, the authors consider that differences between these three countries in Project Governance and Project Governance Principles do exist. On the other hand, there are also some similar parts, for example, the influence ofcustomers’ orientation and preference. Moreover, respondents, Project Managers and Experts, all mentioned it is also necessary to be aware of the globalized environment, inother words, there is no influence of a single national culture in one country anymore.However, they all admit the importance of their own national culture as well. All these findings from this study encourage further and deeper study in the future.

Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. Methodology: The study has a deductive approach with a quantitative research method. The data was collected by a questionnaire in each country which resulted in 232 answers in total. The answers were then analyzed in Microsoft Excel 16.41, SPSS 26.0, and SmartPLS 3.3.3. Findings: Findings indicate that the impact of power-holders on consumer privacy concerns, privacy empowerment and trust is more prominent for Swedish than for Greek consumers. Moreover, the impacts of privacy concerns, privacy empowerment and trust on consumers’ power-balancing strategies are more substantial for Greek than for Swedish consumers. Implications: The study contributes to the marketing field and academics studying consumers’ behaviour as it adds a cross-cultural approach to the investigation of consumers’attitudes on e-commerce from a PRE theory perspective. Additionally, they can have practical implications for marketers and policymakers in the e-commerce sector as they can gain some insight into how essential corporate privacy responsibility and regulations are to gain the trust of consumers and decrease their privacy concerns. Limitations: Since the study covers Greek and Swedish consumers, it is limited to countries with similar characteristics. Moreover, the majority of the respondents were under 35 years old and their opinions contradicted, not allowing most of the effects to be statistically significant enough to be considered. Originality/Value: Consumer privacy attitudes and behaviours on e-commerce have not been studied from both a power-responsibility equilibrium and a cultural dimensions perspective. This study adds a cross-country approach by studying Greek and Swedish consumers, while at the same time combining two theoretical perspectives.

La présente thèse de doctorat porte sur les processus internes au sein des équipes de travail pluriculturelles. Cette thèse se compose de trois articles et propose, d’une part, une mesure validée des valeurs culturelles au niveau individuel en langue française et, d’autre part, une mesure du degré d’homogénéité culturelle au sein des équipes de travail (ci-après ÉT). En outre, elle se penche sur la vérification empirique des nombreux liens entre l’homogénéité culturelle et les processus internes au sein des ÉT postulés par les auteurs mais jamais vérifiés empiriquement. Le premier article a pour but de faire le point sur la documentation scientifique concernant les équipes de travail pluriculturelles. Il présente une recension de la documentation portant sur ce type d’équipe, notamment l’impact présumé de la culture sur les comportements d’équipier, et les effets de la diversité culturelle sur la performance de l’équipe et sur ses processus internes. Le deuxième article, quant à lui, a pour objectif de valider la mesure des dimensions culturelles de Hofstede (1980, 1991, 1994) sur une base individuelle et en langue française. Cette étude a été réalisée en adaptant deux questionnaires, l’un développé par Hellmann (2000) et mesurant les dimensions culturelles de distance hiérarchique, de masculinité, de contrôle de l’incertitude et de collectivisme, et le second développé par Bearden, Money et Nevins (2006) et mesurant la dimension d’orientation à long terme. L’échantillon se compose de 453 répondants tous étudiants dans des programmes de baccalauréat à l’Université de Montréal et à l’Université du Québec à Montréal. Les résultats des deux analyses factorielles exploratoires effectuées ont fait ressortir sept facteurs distincts expliquant 41.6% de la variance pour le premier questionnaire et 61.6% de la variance pour le second. La composition de l’échantillon n’a pas permis de conduire d’analyse de variance afin de vérifier s’il se trouvait des différences significatives entre les différents groupes culturels de l’échantillon à l’étude, et ce, pour chacune des dimensions culturelles. Les limites de la recherche ainsi que des suggestions de recherches futures sont proposées. Enfin, le troisième article se penche sur les liens, postulés par de nombreux auteurs mais jamais confirmés empiriquement, entre l’homogénéité culturelle dans les équipes et les processus internes de l’équipe en termes de comportements productifs et de comportements contre-productifs. Afin d’étudier cette réalité, l’instrumentation de Hofstede (1980, 1991), conçue pour capter des différences au niveau des nations, a été opérationnalisée au niveau des individus (Temimi, Savoie et Duguay, 2008) et mis en relation avec les processus internes se déroulant au sein de l’équipe (Duguay, Temimi et Savoie, 2008; Rousseau, 2003; Temimi et Savoie, 2007). Cette étude a été réalisée auprès de 67 équipes variant en termes d’homogénéité culturelle. Les résultats indiquent que le degré d’homogénéité culturelle global s’avère positivement relié aux comportements productifs de l’équipe et négativement relié aux comportements contre-productifs. De plus, le degré d’homogénéité de la dimension culturelle de féminité ressort négativement relié aux comportements contre-productifs de flânerie sociale et de domination. / This doctoral thesis focuses on internal processes within multicultural teams. It consists of three articles and proposes a validated measure of cultural values at the individual level in French but also a measure of the degree of cultural homogeneity within teams. In addition, it analyzes the empirical examination of the many links between cultural homogeneity and internal processes within teams that several authors postulated but never empirically verified. The objective of the first article is to present a review of the documentation concerning multicultural teams including the alleged impact of culture on team members’ behaviours and effects of cultural diversity on team performance and internal processes. The second article, aims at validating the measurement of Hofstede’s cultural dimensions (1980, 1991, 1994) at the individual level and in French. This study was achieved by adapting two questionnaires, one developed by Hellmann (2000) and measuring the cultural dimensions of power distance, masculinity, uncertainty avoidance and collectivism, and the second developed by Bearden, Money and Nevins (2006) and measuring the dimension of long-term orientation. The sample consists of 453 students in degree programs at l’Université de Montréal and l’Université du Québec à Montreal. Results of both exploratory factor analyses conducted have revealed seven distinct factors explaining 41.6% of variance in the first questionnaire and 61.6% of variance in the second. The composition of the sample failed to conduct analysis of variance to see if there were significant differences between different cultural groups in the sample under study and for each of the cultural dimensions. Research limitations and suggestions for future research are also presented. The third article examines the links, postulated by many authors but never confirmed empirically, between cultural homogeneity in teams and internal processes of the team in terms of productive behaviours and counterproductive behaviours. To investigate these links, the questionnaire of Hofstede (1980, 1991) designed to capture differences at a national level has been adapted to the individual level (Temimi, Savoie et Duguay, 2008) and linked with internal processes taking place within teams (Duguay, Temimi et Savoie, 2008; Rousseau, 2003; Temimi et Savoie, 2007). This study was conducted among 67 teams. Results indicate that the overall degree of cultural homogeneity is positively related to productive team behaviours and negatively related to counterproductive behaviours. Moreover, the degree of homogeneity of the cultural dimension of femininity appears negatively related to counterproductive behaviours of social loafing and domination.

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