This thesis gives an overview and seeks to establish a framework for creating the built environments that would support an ethical and environmentally aware global counterculture in travel and tourism. It seeks to advocate for the use of natural building techniques, responsive architecture, and sustainability in hospitality design and demonstrates the positive impact that these strategies might have on the visitor as well as the host community. Such reciprocal benefits are achieved by encouraging respectful, ecologically, and culturally sustainable design of global hospitality facilities, while the visitor is immersed in contextually-conscious spaces and environments. This approach is illustrated in several global terroir-driven vineyard case-studies. A new design and development methodology is outlined, stemming from Goethean science and its emphasis on the relationship between people and environment, a methodology that involves reciprocity, wonderment, and gratitude. The thesis maintains that if a hospitality environment is developed as holistically as possible, the spirit of the place visited will be amplified to the extent that visitors will feel that un-namable sense of energy that comes from a deeper, almost spiritual, connection. In its detailed approach, this thesis examines the environmental design theories of Christopher Day. Additionally, the architectural theories of Christopher Alexander in his work 'The Timeless Way of Building', as they appear and have been adapted in built projects, and in the promise they hold for future of hospitality design, are reviewed. Overall, this thesis investigates the potential of the built environments of an alternative tourism. Responding to the evolving definitions of personal luxury and motivations for travel, this thesis is inspired by the notion that people are affected physically, mentally, and spiritually by the built environment that surrounds them. In its conclusion, this thesis outlines potential guidelines for the future of hospitality design and the interpretation of place as fundamental to the integrity of a destination and infinitely rewarding for the visitors that go there.

This thesis gives an overview and seeks to establish a framework for creating the built environments that would support an ethical and environmentally aware global counterculture in travel and tourism. It seeks to advocate for the use of natural building techniques, responsive architecture, and sustainability in hospitality design and demonstrates the positive impact that these strategies might have on the visitor as well as the host community. Such reciprocal benefits are achieved by encouraging respectful, ecologically, and culturally sustainable design of global hospitality facilities, while the visitor is immersed in contextually-conscious spaces and environments. This approach is illustrated in several global terroir-driven vineyard case-studies. A new design and development methodology is outlined, stemming from Goethean science and its emphasis on the relationship between people and environment, a methodology that involves reciprocity, wonderment, and gratitude. The thesis maintains that if a hospitality environment is developed as holistically as possible, the spirit of the place visited will be amplified to the extent that visitors will feel that un-namable sense of energy that comes from a deeper, almost spiritual, connection. In its detailed approach, this thesis examines the environmental design theories of Christopher Day. Additionally, the architectural theories of Christopher Alexander in his work 'The Timeless Way of Building', as they appear and have been adapted in built projects, and in the promise they hold for future of hospitality design, are reviewed. Overall, this thesis investigates the potential of the built environments of an alternative tourism. Responding to the evolving definitions of personal luxury and motivations for travel, this thesis is inspired by the notion that people are affected physically, mentally, and spiritually by the built environment that surrounds them. In its conclusion, this thesis outlines potential guidelines for the future of hospitality design and the interpretation of place as fundamental to the integrity of a destination and infinitely rewarding for the visitors that go there.

Atmosphere is one of the critical aspects in dining spaces that influences the user choice and over all image of the space, and lighting plays an important role in creating this ‘atmosphere’. The aim of this research-design thesis is to study how lighting influences the atmosphere in family restaurants. The inspiration comes from an interest to explore how lighting design could improve the quality of these spaces, since dining out has become a regular activity. Literature review on atmosphere, and visual approach to lighting creates the base of this thesis. Case studies use the literature as a tool, and explore how lighting creates different atmospheres in three different family restaurants. User behavior is additionally analyzed since they are the primary stakeholders in hospitality spaces. Finally a conceptual design is developed for an Indian restaurant in Stockholm to further explore the connection between lighting and atmosphere through application of results from literature and cases. These results show significant contribution of lighting in creating a suitable and comfortable atmosphere in restaurants, which are elaborated as drivers for the design development.

The program of the interior spaces of an urban country club is similar to that of an actual country club. The apparent differences between the two entities, independent of the interior, are primarily the location followed by the amenities offered. This club is set in a vastly urban location, where there is no alluring green space to be allocated to outdoor activities. The urban club must rely on social, indoor recreational spaces for its vitality. The urban club will be located in Riverfront Plaza West Tower, with views of the downtown and river, and will attract the urbanites of the surrounding area. These urbanites will enjoy the event and gathering spaces, restaurant and bar, while taking part in the workout and fitness facilities. The club will be private but not exclusive and based on social interactions. The space will be somewhere that the members of the community want to be with other members while dining, gathering, and working out. The feel of the space will be contemporary to mesh with the urban setting, and comfortable to reflect the feel of a rural get-a-way.

The community of Old Town Manchester lies across from downtown Richmond on the south side of the James River. Annexed in 1910, Manchester was the industrial hub of the city and home to the Chesterfield Railroad, the first railway in Virginia and used to transport coal. These industrial roots are still evident today in the warehouses and manufacturing facilities that continue to operate or have been repurposed. The building of focus is located on the corner of bustling Hull Street and quiet 7th Avenue. Distinctive in its stone masonry exterior, 616 Hull was constructed in the 1920s as a Chevrolet showroom and manufacturing facility. Both the proximity to downtown and the historic character of Manchester made it seem an ideal location for a hotel and restaurant. Considering the hotel as a source of stability for the community because it provides jobs, and the restaurant as an entity within the hotel that simultaneously serves the guests as well as the local residents, the concept of discovery and experience of place emerged. With the belief that locals share a sense of pride in the city in which they live, thus making Richmonders the city’s best advocates, this thesis was an exploration of how design can encourage interaction between two groups of people- visitors and locals.

People’s authentic sense of place is being overshadowed by less authentic experiences referred to as placelessness. Consequently, a demand for experiential interior environments has surfaced. Experiential environmental and place attachment theories suggested that the relationships between self, others, and the environment are what encourage users in creating meaningful authentic experiences. This qualitative study explored the roles of the experiential interior architectural features in affording users of hospitality environments higher-level needs, such as meanings of place. For the case study, ten participants stayed at a hotel for two nights. Participants were given a guided list of ten facets of an experience, which was insidiously structured by both experiential environmental and place attachment theories. The participants used photographs to document each of the facets on the guided list. The photos were then used during the photo elicitation interviews, which evoked additional qualitative information. Participants identified specific interior architectural features and described them using the themes associated to place attachment theories. The findings revealed that the interior architectural features might enrich the meanings a person associates with a given place. Possibly affording users higher-level needs. As a result, if an experiential interior environment allows users to foster relationships between self, others, and the physical environment, they may experience more authentic experiences and give more meanings to a place.