The program of the interior spaces of an urban country club is similar to that of an actual country club. The apparent differences between the two entities, independent of the interior, are primarily the location followed by the amenities offered. This club is set in a vastly urban location, where there is no alluring green space to be allocated to outdoor activities. The urban club must rely on social, indoor recreational spaces for its vitality. The urban club will be located in Riverfront Plaza West Tower, with views of the downtown and river, and will attract the urbanites of the surrounding area. These urbanites will enjoy the event and gathering spaces, restaurant and bar, while taking part in the workout and fitness facilities. The club will be private but not exclusive and based on social interactions. The space will be somewhere that the members of the community want to be with other members while dining, gathering, and working out. The feel of the space will be contemporary to mesh with the urban setting, and comfortable to reflect the feel of a rural get-a-way.

This study examined the effectiveness of a multi-dimensional education program in facilitating attitude changes in adolescent female athletes away from dysfunctional eating behaviours and restrictive body image. Although research is available for diagnosing and identifying the problems associated with dysfunctional eating behaviours and attitudes in female athletes, few preventative tools have been proposed in order to address the problem. This study involved the design, delivery and the evaluation of a proposed a multi-dimensional education model as a preventative tool. The research design involved 18 teenage female middle/long distance runners, aged between 13 and 19, who were registered with the ACT Cross Country Club. The study was a quantitative and qualitative investigation employing a pre and post test design and using the process of triangulation to increase the study's validity. It was proposed that a multi-dimensional education program might be effective in steering attitudes away from dysfunctional eating behaviours and body image and that a mixed method design may corroborate and elaborate on the findings of the study to strengthen the understanding of the potential benefits of such an education program has to its participants. Results showed that education proved to be a successful tool in facilitating attitudinal changes in a positive direction, across a number of variables such as menstrual functioning, nutrition, flexibility, strength, and general awareness, on what constitutes a balanced healthy athletic body.

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Artists think differently. They challenge the practical and apply their ideas to the contemporary world creating many journeys and excitement along the way. Without them, the world would have remained flat and as unique as black and white. This thesis investigation is grounded in phenomenological theories of aesthetics proposed by Maurice Merleau-Ponty and John Dewey, the artistic approach of Jackson Pollock and Yves Klein, and my own perceptions of the process of creating art. The objective is to apply aesthetic concepts and principles derived from these sources to the practice of golf course architecture and expand the way we view and play in our golf course environment. Golf, unlike any other sport, is carried out over an area of awarded luck and encouraged misfortune that also happens to be a living environment. Without question, no two courses are alike. Nor is any hole on any course ever the same. Nor is any hole, even if played the very next day, going to relinquish the same experience. Daily tee and hole locations make for an infinite number of configurations; as does wind, the temperature, the condition of the grass or the suddenly drooping branches of a once upright tree. However, not all courses reach their potential and capitalize on the environments possibilities and the perception of those experiencing it. Some course designers simply place holes in a pattern to reach desired numbers of par and yardage in order to fulfill a requirement. With the unrelenting expense of land and the continued awareness of negative development impacts, the art of golf course architecture could be viewed a bit differently. By incorporating the attitude of an artist such as Jackson Pollock, or the mentality of a psychologist such as Merleau-Ponty, and revealing the possibilities of the subconscious, the golf course architect's design can do more than give shape to space. Blacksburg Country Club, located in Ellett Valley just outside of the town of Blacksburg, Virginia serves as a case study site for this design investigation. The intent of the thesis is to develop a design that addresses the technicalities of golf course architecture and the history of the profession while creating a piece of 'art in nature' that touches all the senses — the gateway to the soul. There just happens to be a game inside. / Master of Landscape Architecture

The decline in the number of customers in the private country club (PCC) industry in the United States is causing a reduction of revenues, which inhibits the sustainability of the clubs. The purpose of this multiple case study was to explore marketing innovation strategies (MIS) that Arizona PCC managers used to attract and retain customers successfully. Relationship marketing theory was the conceptual framework; key constructs of the theory include customer loyalty, service quality, experience satisfaction, trust, and communication. The study explored successful MIS that PCC managers have used to attract and retain customers to prevent closure. Participants consisted of 1 manager from 4 different PCCs in Arizona who used MIS successfully to attract and retain customers. Data were collected from semistructured, open-ended interviews and from marketing documents and website content. Data were analyzed using a 6-phase approach to thematic analysis. The 3 primary themes that emerged included broadening the marketing message to entice people to frequent the club; creating experiences that rated high in satisfaction by members, guests, and employees; and using a variety of communication media. The results of this study may contribute to positive social change by helping PCCs to remain in operation, which could benefit local communities by providing employment opportunities at the clubs and venues for local charities to raise funds.

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