Thesis (Ph.D.)--Civil and Environmental Engineering, Georgia Institute of Technology, 2008. / Committee Chair: Garrow, Laurie Anne; Committee Member: Castillo, Marco; Committee Member: Ferguson, Mark; Committee Member: McCarthy, Patrick; Committee Member: Meyer, Michael.

Thesis (M.S.)--University of Missouri-Columbia, 2008. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 17, 2009) Includes bibliographical references.

Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1994. / Vita. Abstract. Includes bibliographical references (leaves 405-415). Also available via the Internet.

Typescript. Includes bibliographical references (leaves 40-45).

Tidigare forskning kring de två aktörerna hotell och onlineresebyråer har koncentrerats runt intäktsoptimering samt konsumentbeteende gällande omdömen relaterat till onlineresebyråer. Det råder däremot en avsaknad gällande tidigare forskning runt hotellens strategiska marknadsföringsbeslut i och med att de ansluter sig till olika onlineresebyråer. Syftet med studien är att få en insikt i hur hotellen arbetar med sin marknadsföring gentemot onlineresebyråerna. Vidare besvaras frågeställningen om vad effekten blir när hotellen lämnar över delar av sin marknadsföring till onlineresebyråerna. I studien tillämpades ett kvalitativt förhållningssätt där fem telefonintervjuer genomfördes. Resultaten indikerar på att hotellen i studien inkluderar onlineresebyråerna i delar av sina marknadsföringsstrategier och att det i viss bemärkelse kan vara positivt men å andra sidan kan medföra vissa risker för de olika hotellen. / Previous research on the two actors’ hotels and online travel agencies has been concentrated around revenue management as well as consumer behavior regarding ratings related to online travel agencies. There is, however, a lack of research regarding hotels’ strategic marketing decision when joining online travel agencies. The purpose of this study is to explain how hotels approach their marketing strategies in relation to online travel agencies. Furthermore, the paper answers the question; what are the effects for hotels, when handing over part of their marketing to online travel agencies. The study applied a qualitative approach where five telephone interviews were conducted. The results indicate that the hotels in the study include online travel agencies in parts of their marketing strategies, and that in some regards can be positive but on the other hand, can lead to certain risks for the hotels.

Tesis para optar al grado de Magíster en Administración / Autores no autorizan el acceso a texto completo de su documento / Valencia, Ibar [Parte I Análisis estratégico y de mercado], Ramos M., Sergio [Parte II Análisis organizativo-financiero] / Happy Dog es una empresa de servicios para mascotas orientada a guardería y hotelería de perros que incorpora además servicios complementarios de cuidado. Los clientes objetivos son principalmente los dueños de perros que deseen mantener a sus mascotas en un lugar de primer nivel durante sus periodos de ausencia. El desarrollo de este modelo de negocios se presenta como una alternativa para cubrir necesidades emocionales y funcionales de los dueños de mascotas, que poseen los recursos suficientes para optar a un servicio Premium que en la actualidad no presenta un grado de desarrollo suficiente. En este sentido se realizó un análisis de la industria de mascotas en Chile en su segmento de guardería y hotelería, pudiendo determinar que existe una gran oportunidad de negocio, dado que el potencial de desarrollo es amplio, siendo posible ingresar de manera fácil a este mercado con alternativas que ofrezcan a los dueños de mascotas mayor valor respecto a los servicios poco atractivos existentes. En relación a las amenazas, no se visualizan aspectos económicos que puedan influir de manera negativa en el desarrollo de este negocio. Los aspectos sociales y políticos apuntan en la misma dirección de la propuesta de valor que se quiere ofrecer “cuidado de las mascotas” y los posibles cambios de regulación lejos de constituir una amenaza ofrecen una oportunidad, dada la mayor conciencia respecto a la tenencia responsable. Este modelo de negocio apunta a un nicho específico, se definió como mercado objetivo a los dueños de mascotas que habitan en las comunas de Ñuñoa, La Reina y Peñalolén, dentro del estrato ABC1 y C2, amantes de los perros que requieren y están dispuestos a dejar a sus mascotas en una guardería u hotel y además cuentan con los medios y la disposición a pagar por un servicio Premium. En relación a los tipos de mascotas se incluyen perros de raza y mestizos de tamaño mediano y pequeño, que cuenten con los cuidados mínimos de sus dueños, es decir, vacunas al día y chequeo general por veterinario. Considerando lo anterior, la propuesta de valor es una Guardería amplia y confortable diseñada para mantener un ambiente lúdico, con actividades de recreación y cuidado para las mascotas, que incluye entre las alternativas, diversos servicios complementarios de Spa y adiestramiento entre otros. En base a un análisis FODA se pudo establecer algunas de las estrategias aplicables para mitigar los efectos de las amenazas y debilidades. Considerando que la debilidad más importante es el poco conocimiento del mercado y también no contar con una cartera de clientes iniciales, se buscará generar rápidamente alianzas estratégicas con agrupaciones de dueños de perros de raza, dado que este nicho suele invertir importantes recursos en el cuidado de sus mascotas y por lo tanto, podrían también acceder al servicio ofrecido. De la evaluación económica del negocio se puede señalar que los indicadores de rentabilidad y retorno sobre la inversión arrojan resultados bastante atractivos para la toma de decisión de invertir en este negocio. Es así como el Retorno sobre la Inversión alcanza valores sobre 50% después del tercer año. El VAN considerando el flujo 100% capital propio, alcanza un valor de $ 19.141.250 sobre una tasa de descuento estimada del 17,49% y una TIR de 25% para una inversión inicial de $56.711.686, cifra bastante acotada en relación a otros negocios relacionados con la industria de mascotas. Dado lo anterior, podemos señalar que el mercado potencial sumado a una propuesta de valor suficientemente robusta e indicadores financieros atractivos, reafirman este modelo de negocio como una buena alternativa.

This Diploma Thesis is focused on the evaluation and study of the main features of advertising in the hospitality industry. The first part is a theoretical part, which describes in detail the definition as advertising, media advertising, promotional function. Further detailed adertising types, their advantages and disadvantages. In the practical part is the presentation of the hotel "Holliday Inn Almaty". This part describes in detail the structure of the hotel, SWOT analysis, advertising activity by hotel. Another part of the analysis survey research, which based on advertising. The questionnaire focused on the advertising strategy and evaluation of the hotel altogether. The final section presents recommendations for improving advertising business and conclusion is about the advertising business of the hotel "Holiday Inn Almaty".

The major purpose of this study was to identify customer and employee satisfaction levels and the most important satisfaction factors in the lodging industry by the example of two hotel properties of a resort on the East Coast. This study included a sample of 267 customers, while the exact number of employees was unknown. The customer satisfaction survey was prepared by the consulting agency. It was conducted in the form of a 10-minute telephone interview with the customers who stayed at the resort 30 days prior to the survey. The customers indicated their satisfaction levels with six areas of the customer experience at the resort such as dining experience, golfing experience, experience with spa, beach club experience, experience with facilities/activities, and guest problems experience. Top 10 and lowest 10 customer satisfaction factors were found for both hotels of the resort. Four similar factors out of 10 positive ones were found to be in both of the hotel properties. Nine similar factors out of 10 were ranked as least satisfying in both of the hotels. The range score between the highest and the lowest customer satisfaction rating for the Hotel A was found to be 1.44, and for B Hotel 1.6. As for the overall customer satisfaction in two hotels, the overall customer satisfaction for the Hotel A was 4.5 (90%), and for the Hotel B was 4.58 (91.6%). To identify the customer satisfaction factors, four areas were selected for the analysis: staff, room divisions, recreation, and conflict resolution. Satisfaction with Room Divisions received the highest overall mean scores (4.64-for Hotel A, and 4.83- for Hotel B), while Conflict Resolution area received the lowest satisfaction scores for both of the Hotels (4.51- for Hotel A, 4.48- for Hotel B). The employee satisfaction questionnaire was created by the human resources department of the resort. The employee satisfaction survey was represented by 12 areas: the company; vision/mission/values; interact; your job; your department; physical work environment; communications; leadership, supervision and management effectiveness; teamwork; pay, opportunity, and benefits; career development and training; quality; and demographic information. To determine the employee satisfaction levels, the mean percentage scores of all positive and negative employees' responses were calculated. Satisfaction with Your Department received the highest positive total percentage mean score of 81.1%, while satisfaction with the Interact program implemented by the resort received the lowest positive mean percentage score of 44.0%. Similar to customer satisfaction, the 10 top positive and 10 bottom negative employee satisfaction response questions were identified. The strong positive relationship (r=0.66) was found between the Hotel A and B of the resort and customer satisfaction factors. Those areas that were ranked high by the customers of the Hotel A were also highly ranked by the Hotel B customers. A Person's correlation coefficient was run on the relationship between the hotel property and customer satisfaction levels. The strong positive association was found between two hotel properties and satisfaction statements. Paired sample t-test was also run in order to determine if there was a significant difference in customer satisfaction in two hotels A and B based on the customer's responses to the questionnaire. The t equal to (-2.5), and the probability of (0.016) were found. There was found to be statistical significant difference between the Hotel A and B customer satisfaction statements.

No description available.

M.Comm. / The South African hotel industry is a labour intensive industry, with high staff turnover and a shortage of skilled labour. The introduction of the national grading system and an increase in tourists, both local and foreign, placed more pressure on hotels to improve the quality of their services. Improvement of quality service is linked to well qualified personnel. The question : "Does the country have the required labour force" thus arises. The answer is obviously In order to solve the above mentioned labour problem, management training and management development programmes are of cardinal importance. Top management in hotels must show more interest in and commitment towards management training and development. Training at colleges, technikons and universities is placed under the microscope to ascertain whether it meets the requirements of the industry. Most students have the necessary theoretical training, but practical training (in-service training) has to be improved. ix Affirmative action is implemented to satisfy the needs of the majority in the work force. The necessity of affirmative action and its implementation is investigated with the aim of affording the majority of the labour force the opportunity to be trained. The main aim of this study is to highlight the necessity of management training in a changing environment. It is important that hotel management identify these changes and take action accordingly in order to remain competitive.