Sociala medier är ett samlingsbegrepp för kommunikationskanaler där individer har möjlighet att integrera med varandra. Sociala medier utgår från en tvåvägskommunikation, vilket innebär att mottagaren har möjlighet att integrera med företag. Denna sorts marknadsföring har utvecklats och utgör en stor del av hotellens marknadsföring, via denna sorts kommunikation kan hotellet utveckla en starkare relation med gästen. Syftet med denna uppsats är att undersöka hur interaktionen via sociala medier kan stärka relationen mellan gäst och hotell.        Uppsatsen är en litteraturstudie baserad på fem vetenskapliga artiklar, de valdes ut för att besvara uppsatsens syfte. Resultatet tar upp vikten av att vara medveten om möjligheter och risker med sociala medier för hotell. Sociala medier ger möjligheten till att förmedla sin vision till en bredare publik, och via detta stärka sitt varumärke. Till största del handlar det om att visa engagemang, bygga upp en fungerande strategi och att ge respons till gästers feedback. Om detta hanteras korrekt, ger det ökad möjlighet för hotellen att stärka relationen till gästerna. / B-uppsatser

Is it possible for a small hotel to strengthen connections between local and transient groups? Can a small hotel serve as a host to visitors to Richmond, Virginia but also serve as a ‘third place’ for people who live and work in the city? The Branch Public Baths Building in Richmond, Virginia will be renovated to strengthen community by serving as a restaurant and providing accommodations and interaction to a wide variety of travelers through an urban hotel setting. The Branch Public Baths cafe and restaurant can be an ‘anchor’ third space. This unique design solution can strategically integrate the third space as gathering space. It will be a hybrid version of a coffee house, bar & restaurant and hotel. It will be a destination in itself not just for overnight guests.

M.Phil. (Business Economics) / Please refer to full text to view abstract

This thesis treats of security provisions, which hotels are using to protect health and property of accommodated persons. In the opening part is caught the progress of attendance and capacities of hotels in the Czech republic during a specific time period. The next chapter focuses on possible threats, which are imminent to hotels during the operation. The third part of the thesis solves particular methods of application of security provisions, these are verified in two concrete hotels in the next chapter. In the last chapter is by the help of questionnaire research obtained and evaluated the view of clients on security during their accommodation in the hotel.

University of Macau / Faculty of Science and Technology. / Department of Electromechanical Engineering

It has been widely observed that economic activities are increasingly dependent on intangible, knowledge-based resources (Hayek, 1945; Drucker, 1966; Bell, 1973; Brinkley, 2006). One result of the move to a knowledge economy is that traditional notions of work and human resources have broken down and organizations have adopted new methods of sourcing knowledge. This thesis addresses the question of how organizations can optimally determine their requirements for knowledge from within and outside their boundaries. The objective of the thesis is to develop a theory of organizational knowledge supply and to test the theory in explaining and predicting the effectiveness of an organization's knowledge sourcing strategies. The research question driving this thesis therefore is: &quoteCan knowledge-based theory of the firm explain the relationship between organizations' mix of internal and external human resources and organizational effectiveness?&quote The aim of this thesis is to contribute to human resources and organizational theory through its theoretical model and empirical evidence of the relationship between knowledge sourcing and organizational effectiveness. The thesis also aims to contribute to practice by informing organizations about the effectiveness of different human sourcing practices. Knowledge-based theory of the firm and contingency theory were used to develop an initial theoretical model of fit and effectiveness. To extend existing theoretical models, and to support the case study, the initial theoretical model was refined so that it not only included fit and effectiveness (as in past research), but it also posited a model of the intervening process by which fit leads to effectiveness. To test the posited theoretical model, a comparative case study was commenced in mid- 2004, in two 4.5 star inner city hotels in Australia, each a member of a different hotel group. Qualitative and quantitative research methods were used, with semi-structured interviews and questionnaires as the key data collection methods. The main data collection process was completed in April 2005. The findings from the study generally support the theoretical model. The case study however also revealed that much of the effect of the fit of human capital on organizational effectiveness was constrained and enabled by two other organizational resources (hotel systems and processes, and the hotel brand standard). This finding suggests that existing theoretical models that suggest an independent effect of human capital fit on performance may be incomplete. In summary the thesis research question was answered with a conditional affirmative. In other words, knowledge-based theory can explain the relationship between organizations' mix of internal and external human resources and organizational effectiveness, but existing knowledgehuman capital-based models of this relationship can be extended and thus improved in two ways: 1) By positing a model of the intervening process by which human capital fit leads to organizational effectiveness. 2) By positing a model of the degree to which the effect of human capital fit on organizational effectiveness depends on other organizational resources.

<p>Recently the interest in green environmentally friendly products and services increased dramatically. This trend does not stop at tourism related products. Therefore, this thesis aims to have a closer look at the sustainability issues in the hospitality industry. The theoretical background of this study defines associated terms like sustainability, sustainable tourism and development as well as eco tourism, because they are often used interchangeably. Moreover, sustainable practices including their benefits within the hotel industry are examined. Lastly, the role and importance of eco labels is analyzed. The second part of this thesis is dominated by a case study of the Swedish-based hotel chain <em>Scandic</em>. A qualitative research approach was chosen in order to explain and describe the case in detail. The findings show that <em>Scandic </em>implemented various sustainable practices in their daily operations. The business believes in the concept of sustainability, incorporates it in every possible area of action and profits from the benefits. <em>Scandic</em> is clearly a leader when it comes to sustainability efforts in the hotel industry. In this regard, the business acts as a role model and may motivate other businesses to follow. The thesis concludes by giving recommendations for further research.</p>

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Recently the interest in green environmentally friendly products and services increased dramatically. This trend does not stop at tourism related products. Therefore, this thesis aims to have a closer look at the sustainability issues in the hospitality industry. The theoretical background of this study defines associated terms like sustainability, sustainable tourism and development as well as eco tourism, because they are often used interchangeably. Moreover, sustainable practices including their benefits within the hotel industry are examined. Lastly, the role and importance of eco labels is analyzed. The second part of this thesis is dominated by a case study of the Swedish-based hotel chain Scandic. A qualitative research approach was chosen in order to explain and describe the case in detail. The findings show that Scandic implemented various sustainable practices in their daily operations. The business believes in the concept of sustainability, incorporates it in every possible area of action and profits from the benefits. Scandic is clearly a leader when it comes to sustainability efforts in the hotel industry. In this regard, the business acts as a role model and may motivate other businesses to follow. The thesis concludes by giving recommendations for further research.

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