The aim of this thesis is to create a business plan for the newly established company that will run a hotel for dogs. The thesis is divided into theoretical and practical part. The theoretical part describes the nature, purpose and structure of the business plan. The essential parts of the plan are described separately. Furthermore, the general issues in business, together with the specifics of Czech legislation linked with choosing a legal form of business are described as well. The practical part is devoted to business plan of fictitious company Petville, which runs a hotel for dogs and other small pets. The business plan includes the introduction of the business idea and the company as well as market analysis, marketing strategy proposal and also the financial plan with a view to four years. The financial plan is drawn up in three variants of possible future developments.

This diploma thesis discusses Revenue management as an operational approach to revenue maximization in the hotel industry. The main objective of this thesis is to assess Revenue management approaches of two Prague hotels based on the comparison with academic theory in the hotel industry. The opening part is focused on prerequisites and tools used in Revenue management. Further, new approaches are introduced as well as current trends that have emerged in the recent time. The closing chapter analyses Revenue management of the selected hotels, including technologies, segmentation, pricing and rate management, demand forecasting, distribution, ancillary revenue streams and more. Finally, each Revenue management approach is subjectively confronted and assessed.

The diploma thesis contain complete solution for Mountain hotel with wellness center including project documentation. The building is situated near area of Beskydy Mountains. Building plot is located in village Kunčice pod Ondřejníkem. The hotel consists of three parts: Wellness center, restaurant facilities, accommodation with recreational areas. The building has 4 floors and is non-celluar. The roof in the first floor is solved by vegetation roof, followed up with metal sloping roof . Construction structure is made of Porotherm ceramic blocks.

The subject of this Master thesis is the topic of marketing strategy in the tourism industry. This document analyzes the marketing strategy of hotel operation within market environment which is providing accommodation and catering services. The first part of the theses, is literary research is devoted to the theoretical knowledge of marketing in general and more specifically, the specifics of marketing strategy within hotel environment. The gained knowledge is applied to subject of the hotel within Olomouc Region, which is the NH Olomouc Collection Congress hotel. Subsequently, the thesis presents an analysis of the strategy itself and its individual parts. The conclusion is devoted to the presentation of proposals for selected company and its marketing strategies which primarily serve as fundamentals for company management and shall contribute to the improvement of hotel services and ultimately to achieve the coveted economic indicators.

The diploma thesis deals with a design hotel located on the square Hanácké náměstí in Kroměříž, in place of the original military barracks. The hotel is designed in garni*** standard with 60 beds for quests and hotel is with limited options of catering service. The building looks like the existing military barracks bordering the square. The building consists of the central part (the entrance hall and the conference room) and the two side parts (hotel and restaurant facilities on the ground floor, hotel rooms on the first and second floor). The building has four floors in the central part and three floors in the side parts, the gable roof with hipped ending. The structural is the masonry wall-system

The subject of my thesis is project of mountain hotel. The building is designed as a detached house. The estate is situated in central part of the town Dolní Morava. The building has three above-ground floor and one underground floor. The roofing is solved by the flat roof.

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The project includes not only a winery, but also a hotel complex, including a rehabilitation center. The winery includes also a place for wine tasting and presentation, where visitors can learn not only the history of the surroundings, but also the history and the present of the wine production. The main goal of the project was to maximize the potential of the site. In my opinion, the potential lies especially in the beautiful views of Novomlýnská dam and the scenery of Pálava hils. The whole precinct is therefore situated on the southern outskirts of the site where the views are most beautiful and its shape follows the contour line. The buildings are designed to be environmentally friendly and energy efficient. The main material used is wood. The project makes use of heat pumps for heating, solar collectors for water heating, and meteoric water utilization…

This dissertation aims to examine the concept of ―online customer experience‖, ―flow‖, and its role in influencing online customers‘ loyalty to a hotel booking website. To achieve this aim, a model was developed, which proposed that online flow is generated by both hedonic and utilitarian website features. A model was developed based on literature review to measure the relationships between the constructs. To initiate this research, a survey approach was taken. After conducting a pilot study, a marketing company was contacted to distribute the link for the online questionnaire. Five hundred and eleven (511) questionnaires were completed by guests who booked a hotel room online. Participants completed the self-administered online questionnaire by answering questions related to their last hotel booking experience. Study results found that hedonic and utilitarian website features affect the flow experience positively. Results highlight that hedonic website features has a stronger effect on the flow experience compared to utilitarian ones. In addition, the results revealed that hedonic features positively impact brand equity and utilitarian features impact trust towards the hotel booking website. Further, both trust and brand equity have significant and positive relationship with e-loyalty. However, according to study results, flow experience does not have a direct significant effect on e-loyalty. The study findings suggest that consumers who are able to achieve a state of flow while shopping online will perceive higher brand equity and trust. Therefore, their perceptions of the brand are improved. With enhanced levels of trust and brand equity, consumers are more likely to build bonds and stay loyal to the hotel booking website. It is important to note that iv enhancing the brand equity and trust via hedonic and utilitarian website features is important to increase loyalty because flow experience does not directly influence loyalty. This study contributes to existing research on flow experience in several ways. Firstly, it developed and tested a model with precursors of flow experience in ecommerce by establishing a link between website features and flow experience. Antecedents and consequences of flow experience can help researchers understand when this experience occurs and what to expect from this optimal experience in online environments. Thus, this study makes a contribution to the existing literature by examining the effects of features of the website on flow experience. It is worth noting that in the model, hedonic website features had the largest impact on flow experience. This is particularly an important contribution, considering that precious related research examined variables such as attractiveness, novelty, playfulness, personal innovativeness, content of the website, interactivity, teleperesence and perceived ease of use as the precursors of flow experience, but they have not examined the website characteristics that derives from shopping orientations. Study results can give hotel booking website designers and marketers a better understanding of the online consumer experiences and loyalty

This study examined how employees of the hotel industry perceived green practices. Data was collected from 220 employees working in eight green certified hotels in Orlando. Research results revealed that performance levels of green practices implemented by hotels were lower than the importance levels of those same green practices as perceived by hotel employees. The results of the study illustrated that (1) the employees' perception regarding green practices was not different than one of hoteliers in terms of importance and performance, and (2) employees weighted the green practices that were beneficial to them as more important than green practices that required their behavior change. Also, a positive correlation between organizational commitment and green practices detected in this study which suggests that hotel organizations may anticipate positive ramifications of green practices in relation to HR approach when they embrace green practices. Unfortunately, employees' green perceptions at work were not generalized by their demographic characteristics, yet a number of considerable results were garnered from this study. These were (1) employees in operational departments were more green conscious than employees in other departments, (2) generation X was critical about green performance by the hotels, and (3) minorities showed more green concerns than other ethnicities. This study suggests that hotels need to spend more time and effort in communicating their green practice to employees. Training to improve green practices should be versatile and job-specific with strategies developed to motivate the employees to engage in green practices. Overall, this study proposes for hotels simply deploying green practices is not enough. They should carefully plan their green practices by training and motivating employees.