by Fong Kin-wai, Stephen. / Bibliography : leaf 105 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1984

published_or_final_version / Environmental Management / Master / Master of Science in Environmental Management

No description available.

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1980. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. / Bibliography: leaves 110-113. / by John W. Schmits. / M.S.

Originally presented as the author's Thesis (doctoral)--University of Duisburg-Essen. / Title from e-book title screen (viewed July 28, 2008). Description based on print version record.

No description available.

No description available.

by Chung Chi Wai, Bobby and Tse Wing Man, Raymond. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Includes bibliographical references.

by Hung Sze Man, Joan and Man Ngar Wing. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 70-72). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENTS --- p.viii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- INDUSTRY ANALYSIS --- p.3 / Distribution System --- p.3 / Macro Environment --- p.5 / Company Profile --- p.8 / Chapter III --- LITERATURE REVIEW --- p.11 / Chapter IV --- METHODOLOGY --- p.14 / Questionnaire --- p.14 / Interviews --- p.17 / Shop Visits --- p.17 / In-Store Participation --- p.18 / Chapter V --- EMPERICAL RESULTS --- p.19 / Factors Affecting Consumers' Choice of Stores --- p.19 / Customer Segmentation --- p.27 / Chapter VI --- INTERPRETATION OF RESULTS --- p.30 / Factors Affecting Choice of Store --- p.30 / Customer Segmentation --- p.32 / Factor Importance for Each Clusters --- p.34 / Store Positioning --- p.36 / Competitive Structure of the Market --- p.41 / Chapter VII --- PROBLEMS & ADVANTAGES OF DUAL DISTRIBUTION / Problems of Dual Distribution --- p.43 / Advantages of Dual Distribution --- p.45 / Chapter VIII --- CONCLUSIONS AND RECOMMENDATOINS --- p.49 / Service-Oriented Strategy --- p.50 / Product --- p.52 / APPENDIX --- p.53 / BIBLIOGRAPHY --- p.70

by Chiu Kwok Chu Maurice. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 56-56. / Contents / Chapter I. --- INTRODUCTION / Chapter II. --- FRAMEWORK OF ANALYSIS / Chapter II.1 --- Definition of the Organization Structure of Marketing / Chapter II.2 --- Roles of the Distributive System / Chapter a --- Economies of scale in determining the production of sales services / Chapter b --- Minimization of information cost in facilitating trade / Chapter (i) --- scope of enterprise and searching / Chapter (ii) --- price searching and bargaining / Chapter (iii) --- brand name and quality / Chapter (iv) --- advertising and externality / Chapter II.3 --- Factors Determining Vertical Integration / Chapter III. --- CASE STUDY / Chapter III.l --- A Short History of the Electric Appliances Retailing Business in Hong Kong / Chapter III.2 --- An Introduction to the Organization Structure of Marketing of Electric Appliances in Hong Kong / Chapter a --- Importer / Chapter b --- Wholesaler / Chapter c --- Retailer / Chapter III.3 --- Diversification of Retail Shops / Chapter a --- Differentiation of market / Chapter b --- Clustering of small retail shops / Chapter c --- Bargain-pricing / Chapter (i) --- The entrepreneurial salesmen / Chapter d --- Malpractice in retailing / Chapter e --- The emergence of non-bargain shops / Chapter (i) --- retailer's procurement prices / Chapter (ii) --- non-bargain shops reducing costs of searching and bargaining / Chapter IV. --- CONCLUSION / Appendix A: phone-order house / Appendix B / Bibliography