This report discusses different steps of the product development of a new tool belt, for the company Husqvarna Group, to be used by professional forestry workers. From identifying the customers’ needs through field studies and inter-views with different users, to a substantial solution to the problem. The introduction states the purpose of the report, the research questions that this report is discussing, and also the delimitations that have been made. The report is focused on finding a new and better solution than the current one to attaching holsters on the tool belt, but also how detachable braces can be attached to the belt. Husqvarna and their current tool belt, is covered along with the main com-petitors’ tool belts. Then follows a chapter with theoretical background there the QFD method and Pugh’s decision matrix are described which are later used in the report. There is also a description of how the work in the forest is being done and how the tool belt is used. In the method chapter a time plan is established for the project’s different phases. After that the QFD method is used along with a house of quality to identify the customers’ needs and to rank the customers’ requirements and create engineering specifications to make the requirements measureable. The house of quality in-cludes an analysis of the competitors compared to the current tool belt from Husqvarna. A number of different concepts are included to solve the two prob-lems, fastener for holsters and braces are produced and are evaluated against the set requirements with the help of Pugh’s decision matrix. A “proof of concept” prototype is then produced from the final concept. A summary of the opportunities for improvements on the current tool belt is dis-played in the result chapter. There is a presentation of the final concept and the corresponding prototype. The concept for attaching the holsters includes a plastic band with holes that is attached in its lower edge so it can be folded down. Behind the plastic band, and through the holes, flies from the holsters are threaded. The plastic band and the holster flies is then covered and secured by a fabric band that is sewn onto the belt in the upper end and attached to the belt with snap fasteners in the lower end. Finally there is a chapter with conclusions, where the methods and the results are discussed and there are suggestions on how the work should be further continued. / Denna rapport behandlar olika steg inom produktframtagning av ett nytt verktygs-bälte för professionella skogsarbetare åt företaget Husqvarna Group. Från att identifiera kundens behov genom fältstudier samt intervjuer med olika användare, till en konkret lösning på problemet. Introduktionskapitlet klargör syftet med rapporten, de frågeställningar rapporten diskuterar och vilka avgränsningar som gjorts. Rapporten fokuserar på att hitta en ny och bättre lösning än den nuvarande för att fästa hölster på verktygsbältet och även hur avtagbara hängslen ska fästas i bältet. Företaget Husqvarna och deras nu-varande verktygsbälte och huvudkonkurrenternas bälten beskrivs. Sedan följer ett kapitel med teoretisk bakgrund där QFD-metoden och Pughs beslutsmetod besk-rivs som senare används i rapporten. En beskrivning av hur arbetet i skogen går till och hur verktygsbältet används finns också med. I kapitlet metod upprättas en tidsplan för projektets olika faser. Därefter används QFD-metoden och ett kvalitetshus för att identifiera kundens behov och för att få en rangordning av kundkraven samt skapa ingenjörsmässiga mätvärden på kraven. Kvalitetshuset innehåller även en konkurrensanalys där det nuvarande bältet jäm-förs med konkurrenternas. Ett antal olika koncept för att lösa de två problemen, fäste för hölster och hängslen, tas fram och utvärderas mot uppställda krav med hjälp av Pughs beslutsmatris. En “proof of concept” prototyp tas sedan fram av det valda konceptet. En sammanställning av förbättringsmöjligheterna på det nuvarande verktygsbältet läggs fram i kapitlet resultat. Där presenteras det slutliga konceptet och prototypen av det. Konceptet för att fästa hölstren är ett hålat plastband som fästs på bältet i underkanten av plastbandet så att det kan vikas ner. Bakom plastbandet och ge-nom hålet träs flärpar från hölstret, det hela täcks och säkras med ett textilband som är fastsytt i överkant och med tryckknappar i underkant. Avslutningsvis finns ett kapitel med slutsatser, där metoderna och resultaten dis-kuteras och där ges förslag på hur arbetet bör tas vidare.

Abstract: In our globalized world companies that want to internationalize and go to a new market should consider different factors, if they want to be successful. Institutional adaptation is a vital part of success or failure of the globalization process. The market entry process of western Multinational Companies (MNCs) into China, shows different adapting processes, compared to when entering western country markets. Establishing an MNC in China is more time consuming, as a lot of social and non-business actors, and activities will be involved in the process. Purpose - The purpose of this study is to explore the process of adaptation of western MNCs to eastern institutional environment, with a focus on China. How does western MNCs operating in China adapt to the eastern institutional environment of China?   Method - This is a qualitative single case study with three interviews as primary sources of data. Findings – Government mandates are key factors to any organization whether local or otherwise. Merging with a local company helps to adapt better to the new environment. General cultural norms have a higher impact into the adaptation process. Conclusion - The research conducted shows how having knowledge of the different aspects of the environment and knowing how to adapt to these differences is crucial for the success of a firm. Husqvarna Group adapts to the host environment by means of their code of conduct, adaptation of a foreign organizational structure and accepting stricter mandates put forth by the government along with stricter channels of communication.

This thesis analyses the concept of Corporate Social Responsibility (CSR) with Husqvarna Group's sustainability reports as empirical basis. The concept of CSR has been studied and attempted to be understood by several previous researchers, but what remains is that it still is an unexplored concept. The aim of the study is to improve the understanding of the concept of CSR and its associated practices over time. To this aim, discourse analysis was identified as a relevant methodological approach. The purpose with discourse analysis is to interpret the written text, and this thesis is therefore based on the author's interpretations of the empirical material collected from Husqvarna Group's sustainability reports from 2010, 2017, and 2023. The empirical material has been analysed based on Carol Bacchi's "What’s the problem represented to be-approach" as well as the addressed theoretical frameworks, Carroll's pyramid of CSR and the neo-institutional concept of legitimacy. Through discourse analysis and the analysis tools, different discourses have been identified that account for mainly the social aspects of CSR. Diversity and innovation both compose an important part of Husqvarna Group's framing of CSR. In the empirical material, an inclusion discourse and an efficiency discourse were identified. Where the inclusion discourse aimed to solve an identified diversity problem, while the efficiency discourse aimed to solve an identified innovation problem. By, amongst others, attracting more women to the company, they contributed to increased diversity within the company. Through partnerships they believed that increased innovative solutions could be established. To follow the expectations and social norms during the given period, their work regarding diversity and innovation has in an unaffected way shifted over time, and thereby also their work regarding the concept of CSR.