Thesis (Ph. D.)--University of Texas at Austin, 2001. / Vita. Includes bibliographical references (leaves 169-181). Available also in a digital version from Dissertation Abstracts.

Thesis (Ph.D.)--University of Waikato, 2007. / Title from PDF cover (viewed March 17, 2008) Includes bibliographical references (p. 231-261)

Thesis (Ph. D.)--University of Texas at Austin, 2005. / Supervisor: John D. Leckenby. Vita. Includes bibliographical references.

Thesis (M.Com.(Marketing Management))-University of Pretoria, 2006. / Abstract in English. Includes bibliographical references. Available on the Internet via the World Wide Web.

This thesis examined the usage of E-Business technologies in the SME sector in a regional context, with particular reference to the "Sole-Proprietor" micro-sized grouping. The ongoing interest within the academic community and policy makers could be attributed to the belief that such enterprises would grow and become cornerstones of economic prosperity and wealth creation. The SME community however, particularly the micro-sized classified enterprises have remained characterised by high closure rates. The emergence of E-Business and E-Commerce activity through the popularisation of the Internet and increased availability of affordable information technology was seen as a potential enabling mechanism to improve business productivity and economic prosperity. To enable this transformation, the use of E-Business was mooted by policy makers, trade groups, enterprise support agencies and academia as a panacea through which enterprises could become increasingly efficient, effective and potentially revolutionalise the business model. An initial investigation of the extant literature revealed that E-Business utilisation levels in Wales SME community was poor in comparison to other UK regions, with low levels of basic technologies and minimal uptake of sophisticated technologies. The study encompassed a two-stage methodology involving both quantitative and qualitative methods. A quantitative survey was conducted throughout Wales and 500 respondents recorded. In addition, ten in-depth longitudinal case studies of "Sole-Proprietor" micro-sized SME classified enterprises was undertaken over an eighteen-month period. The survey and case study findings revealed a lack of uptake of sophisticated E-Business technologies within the SME sector. This was particularly prevalent within the "Sole-Proprietor" SME micro-sized classification, the Owner/Managers therein were revealed to lack understanding and knowledge of the E-Business function. Indeed, the attitudes and perceptions of the Owner/Manager regarding E-Business were found to be of critical importance in the utilisation of technology within individual SMEs. However, there was a lack of Owner/Manager evaluation and strategic implementation of E-Business, resulting in stories of unfulfilled exploitation with minimal impact on the enterprise and resultant disenchantment. The study proposed a framework to represent the reality of E-Business usage within the SME "Sole-Proprietor" sector. The framework identified the central importance of the Owner/Manager of the "Sole-Proprietor" micro-sized SME in the adoption and utilisation of E-Business and the influence and impact of both external and internal determinants. The thesis contributed to the literature by identifying that "Sole-Proprietor" SME Owner/Managers were motivated predominantly by maintaining operational sustainability, as opposed to actively pursuing growth through increased technology deployment. The study drew significant comparisons with the TAM, in the specific context of the micro-sized SME sector, in that the usage and further adoption of sophisticated levels of E-Business would only readily occur if the technology become widely available, was usable and affordable and its usage resulted in immediately attainable benefits to the enterprise. The study concluded that it was essential that government policy makers, academia, trade groups and the private sector involved with encouraging E-Business usage recognised the need for cooperation and coordinated long term strategic planning to ensure E-Business usage within Wales becomes the norm rather than the exception.

As one of the most revolutionary technologies in human history, the Internet has dramatically transformed the media industry, including the film exhibition industry. In China, new online exhibition networks have continuously been established to exploit the lucrative markets of Internet users' online viewing and sharing habits. The destinies of different types of films in the Chinese market have been greatly changed due to the increasing connections and contradictions between China's Internet and film exhibition industry which are influenced by many political economy factors, such as the conflicting interests among different government departments. Therefore, this paper examines the Internet's impact on film exhibition in China from a political economy perspective. The thesis first traces the history of two online exhibition networks related to China's film market. One is the online video websites that accumulated their early capital by piracy content, but which were then progressively legalized under the forces of venture capital and government administration. The other is the online piracy network, which has become a problem for film industries worldwide , due to its transnational, decentralized and limitless network. However, this network also functions as a democratic tool to combat with the ideological controls of the government. This thesis argues that these two online exhibition networks are fated to conflict with each other since they operate under two conflicting logics. The former operates in the logic of capital gains, while the latter celebrates the logic of ommunal sharing and exchange. Based on the analysis of the dynamic between these two online exhibition networks, this thesis further investigates how, in the context of China's particular political economy, three different types of film are influenced by the two networks. The first is Chinese commercial films, which are making more and more profits from online video websites, while facing the challenge of online piracy. The second are foreigll'films, which are expanding their influence and bypassing the entry barriers into the Chinese market through the online video websites and piracy networks. The third are so-called Chinese independent films. As these films cannot be distributed through state-controlled channels, Chinese independent film 's domestic circulation was once quite confined. For independent films, the Internet has become an important exhibition channel that extends their influence to a wider domestic audience and even a bargaining chip with which to negotiate with the state's rigorous censorship system

by Cheung Wai-Leung, Shao Yuk-Yin Rebecca. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (p. 75). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / Chapter CHAPTER 1 --- BACKGROUND AND RESEARCH OBJECTIVE --- p.1 / Marketing Opportunities --- p.2 / Research Objective --- p.3 / Hindrance one - Web traffic --- p.3 / Hindrance two - Web measurement --- p.3 / Hindrance three - Web advertising know-how --- p.4 / Research Methodology --- p.4 / Literature review and WWW search --- p.4 / Survey on Web Promotion Strategy in Greater China --- p.5 / Research Limitation --- p.6 / Chapter CHAPTER 2 --- ENVIRONMENTAL ANALYSIS ON WEB PROMOTION STRATEGY --- p.7 / Hong Kong --- p.8 / China --- p.9 / Taiwan --- p.11 / Chapter CHAPTER 3 --- INTERNET AS A MARKETING MEDIUM --- p.13 / SWOT analysis on the internet as a marketing media --- p.13 / Marketing Resources on The Internet --- p.16 / Web Site Promotion Methods and Tools --- p.16 / Measurement --- p.33 / Chapter CHAPTER 4 --- ANALYSIS ON FACTORS AFFECTING WEB SITE PROMOTION --- p.40 / Company Profile --- p.40 / Types of On-line Business --- p.40 / Company Resources and Capabilities --- p.44 / Product Profile --- p.44 / Consumer Profile --- p.47 / Types of Searching Behaviors --- p.49 / Web Site Promotion Objective --- p.50 / Evaluation of Web Promotion Tools --- p.50 / Reach --- p.50 / Efficiency --- p.51 / Chapter CHAPTER 5 --- THE FORMULATION OF THE WEB SITE PROMOTION STRATEGY --- p.57 / Company Resources --- p.60 / Chapter CHAPTER 6 --- SURVEY FINDINGS --- p.61 / Observations on the Web Site Promotion Tools --- p.62 / The Airline --- p.64 / The TV --- p.65 / The Hotel --- p.65 / The Florist --- p.66 / The Bookstore --- p.67 / The Media --- p.68 / The Org --- p.69 / The ISP --- p.69 / Observations on the Web Traffic Measurement strategy --- p.70 / Observations on the overall web promotion strategy --- p.70 / Observations about Internet marketing development in the region --- p.71 / Chapter CHAPTER 7 --- CONCLUSION --- p.72

by Ho, Wai-Sum Shirley. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 70-71). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / PREFACE --- p.ix / Chapter / Chapter 1. --- WHAT PEOPLE DO IN THE INTERNET --- p.1 / Introduction --- p.1 / What the Internet can do for Businesses --- p.1 / What Individuals Can Achieve in the Net --- p.5 / Chapter 2. --- INTERNET STATISTICS AND THE SOCIAL PERCEPTION ON IT --- p.8 / Introduction --- p.8 / The World-wide Coverage --- p.8 / Survey on Internet User Statistics --- p.10 / Market Size of the Internet in Various Aspects --- p.16 / Chapter 3. --- THE BUSINESS MODEL OF AN ISP - THE BREAD AND BUTTER AS WELL AS THE COSTS --- p.19 / Introduction --- p.19 / An ISP's Revenues and Costs --- p.19 / Chapter 4. --- THE ECONOMIES OF INTERNET MARKETING AND ADVERTISING --- p.24 / Introduction --- p.24 / Statistics on Web Advertising and Internet Shopping --- p.21 / Internet Marketing --- p.28 / Chapter 5. --- THE ECONOMIC IMPACT OF THE INTERNET TO MODERN SOCIETY --- p.30 / Introduction --- p.30 / Today's Internet Economy --- p.31 / What Directions is the Internet is Headed --- p.32 / Structure of the Internet Economy --- p.34 / Who are Likely to Make Money ？ --- p.36 / How Companies' Core Businesses will be Affected --- p.38 / Impact on the Core Economy --- p.40 / Chapter 6. --- INFLUENCE OF THE INTERNET - PRESENT AND PREDICTION FOR THE FUTURE --- p.44 / Introduction --- p.44 / How Companies will be Affected --- p.45 / Predictions for the Near Future (1 or 2 years) --- p.45 / Chapter 7. --- AN EMERGING BUSINESS OF INTERNET EXTENSION -INTRANET --- p.52 / Introduction --- p.52 / The Relationship and Difference between Internet and Intranet --- p.53 / "The Intranet Causes Information Access to be Faster, Better, and More Economical" --- p.54 / Why do Corporations use Intranets as their Means Inter-branch Communications ？ --- p.55 / Intranet for Low Cost International Communication --- p.57 / Putting the Data Warehouse on the Intranet --- p.58 / Case Study: The Intranet Slashing the Cost of Business --- p.59 / Chapter 8. --- CONCLUSION --- p.64 / The Economic Sphere of Influence of the Internet --- p.64 / Intranet - Business with Prosperous Future --- p.66 / APPENDIX1 --- p.67 / WHO IS WHO IN HONG KONG´ة S INTERNET COMMUNITY --- p.67 / BIBLIOGRAPHY --- p.70

The thesis is dealing with information technologies with an emphasis on the Internet, Internet marketing and its special regions of SEO, SEM and PPC, which mutual comparison makes the focal point of my work. The theoretical part is a successive analysis of the influences of the Internet marketing, SEM and SEO. Then, it states and explains the particular items the optimization of searchers is based upon. The following parts contain the analysis and questionnaires that are related to the region of the searchers. The theoretical part is concluded with an explanation of the principle of the PPC advertising systems and gives a description of the two most widely used ones -- Sklik and AdWords. The practical part starts with an application of the particular theoretical knowledge on the real examples of some websites. This is followed by two practical examples of websites (a standard one and an e-shop) that draw comparison between the PPC advertising and optimization of searchers. The evaluation at the end of the thesis shows the conditions worth using SEO, and, on the contrary, the cases when using of the PPC advertising campaigns would be more preferable. The desired outcome of my thesis would be to help assess the conditions when the right and quality SEO application is or is not the right choice among the other brands of Internet marketing; and give an example of how cheaper (or more expensive) than the PPC advertising campaigns the optimization could be.

<p>Title: To build and transport brands to the Internet – A qualitative case study of Getinge Infection Control and von Braun Sports Cars. </p><p>Seminar date: 2009-06-09. </p><p>Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). </p><p>Authors: Kristoffer Eriksson and Erik Kaplar. </p><p>Advisor: Navid Ghannad. </p><p>Key words: Branding, I- branding, Internet Marketing, Internet, Getinge Infecton Control and von Braun Sports Cars. </p><p>Purpose: The degree project purpose is to gain better knowledge and get greater understanding in how the banding process in B2B and B2C is followed out. We will examine if there is any differences between the two contexts and examine why. Finally we will examine and try to get a greater knowledge in how the companies transport their brand to the Internet. </p><p>Theoretical perspectives: The theory opens with the differences between the business contexts B2B and B2C. This is followed by Bergstrom’s (2000) and Melin’s (2006) theories of classical branding and finally how this is transported to the Internet with the 7C model. </p><p>Methodology: In order to pursue our purpose a qualitative case study with a deductive effort has been chosen. The case study include two corporations that match our deliminations. </p><p>Empirical foundation: Based on the theoretical perspectives the interviews has been performed with employees at both corporations. To the Getinge Infection Control case the corporations Brand manager and one of the project managers responsible for IT was interviewed. The second corporation is von Braun Sports Cars. The owner/ founder of the company and the CEO has been interviewed for the study. The two corporation’s homepages and one internal document has also been examined. </p><p>Conclusions: The study shows that there are differences in both branding and how this is transported to the Internet. The differences are not based on the business contexts but rather on other factors like size, resources and priorities within the corporations. The study also emphasizes the importance of basic branding before it can be transported to the Internet.</p>