商務旅館營運企劃書：以資訊系統建立顧客體驗與營運效率 / This business plan is about a privately run business hotel in Bangkok city, which is near the BITEC exhibition center area. It includes hotel summary, market analysis, strategy and implementation summary, and financial plan analysis. It is explicit that there has been a continual growth in the number of travelers coming to Thailand, and the trend is also happening to the number of businessmen, especially in Bangkok. Together with the beginning of free-trade economic community, Asean Economic Community (ACE), there will be a great potential for the demand of accommodations to grow. To start a business hotel in this industry at early stage is a great decision. With the special features of hotel guest rooms and amenities and hotel booking management system at a reasonable charge, we will target customers with lower level budget and break the existing luxury style business hotels in the Bangkok areas. Our value propositions are the outstanding IT management system to facilitate the business operation, and the strategic location which will create great experience and form long-term relationship with customers.

Information systems and technologies (IT) are ubiquitous and play a significant role in everyday life of people and enterprises. Even the smallest organisations need to be sure, that their information systems are working properly, appropriately support their operations, are cost-effective and comply with regulations and other requirements. The service-based management approach to management of enterprise IT is the most promoted and widely used. But what if this approach is not equally suitable for enterprises of all sizes? This thesis presents an alternative approach to IT management, directly built on requirements of well-known International Standard ISO 9001:2008. For many people who know and understand ISO 9001 and its requirements, it should be easier to use their knowledge about management of quality for managing of IT than learn and implement IT service management and -- probably -- try to find out how to scale service management down to the environment of limited resources which is typical for small businesses. Author describes ISO 9001 as universal management system model and investigates requirements of ISO 9001:2008 related to information technology. Then attention is aimed to existing International Standards for various aspects of IT governance and management. Text describes main content of ISO/IEC 38500 for IT Governance, ISO/IEC 20000 for service management, selected standards from ISO/IEC 27000 series for information security management and ISO/IEC 19770-1 for software asset management. Next chapter shows mainly approach of COBIT5 and COBIT solutions suitable for small businesses -- COBIT Quickstart and COBIT Security Baseline. Last part of text explains, how ISO 9001:2008 was used and adapted to create the main subject of this thesis -- ISO 9001:2008 compatible IT Management System Specification for IS/IT Non-intensive Small Businesses.