Ett psykologiskt kontrakt hos en nyanställd börjar bildas i interaktionsprocessen vid den första anställningsintervjun. Ibland tidigare, redan vid en perception av kommunikation från företaget om hur detta är som arbetsgivare. Den subjektiva upplevelsen av löften mellan arbetsgivare och arbetstagare utgör det psykologiska kontraktet. IT-avdelningar växer som en viktig funktion på moderna företag och denna undersökning syftade till att genom intervjuer undersöka frågan om hur det psykologiska kontraktet bildas hos IT-anställda. Fem nyanställda på ett reseföretag i Sverige intervjuades för studien. En tematisk analys gav ett resultat med fyra teman som återger fyra källor till signaler inom det psykologiska kontraktet; företagets image, habituering, den närmaste chefen och jämförelse. Förslaget till framtida forskning är att väga in andra påverkansfaktorer än bara relationen mellan nuvarande arbetstagare och arbetsgivare; d.v.s. jämförelse med tidigare arbetsgivare.

The aim of this thesis is to create an innovation strategy for R&D Department of a company that is operating in IT industry with a special focus on Open innovation. It consists of theoretical and practical part. Theoretical part presents modern literature research on innovation and outlines main concepts. Definition of innovation, its types and different approaches are described. Moreover, main principles of audit of Open innovation readiness and its measurement is presented. The last part is devoted to the description of IT industry and future trends. Practical part is devoted to company's analysis, audit of readiness to implement Open innovation approach and creation of innovation strategy for R&D Department.

The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techniques and then provides a brief synopsis of its past as well as possible future trends. The differences between B2B and B2C marketing communications are discussed as is the role of direct marketing in the information technology (IT industry). The last section presents a case study -- concluded with the cooperation of SEAL Communication and Oracle -- which demonstrates how an IT company can effectively use direct marketing in order to achieve its goals and build long-lasting and fruitful customer relationships. For the successful execution of the direct marketing campaign, both Internet based tools and traditional methods were applied, in order to show that both of these technologies can be used together when targeting different groups with different needs.