Global ETD Search

About
The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

1	Integrated Marketing Communications in Advertising Ayerra, Raquel, Jimenez, Manuel, Vega, Asier January 2007 (has links) <p>This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience</p> Marketing Communications Advertising IMC Iberostar Online Offline Strategy
2	Integrated Marketing Communications in Advertising Ayerra, Raquel, Jimenez, Manuel, Vega, Asier January 2007 (has links) This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience Marketing Communications Advertising IMC Iberostar Online Offline Strategy