The goal of the master thesis is to suggest a marketing strategy for company Uni-corn a.s. based on marketing situation analysis. The thesis consists of theoretical and practical parts. In the theoretical part, the concept of marketing and marke-ting management are discussed and the perception of marketing mix is described. It presents further methodology for the practical part. The practical part contains situation analysis in which the study of outer and inner enterprise environment is presented. The result is a basis for SWOT analysis a furthermore composition of EFE and IFE matrix. Next, the suggestions for tactical targets are determined through the marketing mix. In conclusion a proposition of marketing strategy is presented which is founded not only on situation analysis but also on review study of contemporary company marketing tools.

The aim of the graduation thesis is to assess possibilities of marketing orientation of concern e-invent. Concern e-invent effects on information and communication technologies sector. Actual situation of ICT sector is analyzed before targeting marketing settings and strategy. Analysis is focused on finding opportunities and threats. The thesis tries to evaluate status of concern and explore pros and cons of concern compared with competitors. PEST analysis and Porter analysis is used for assessing actual situation on the market. VRIO method, financial analysis and value-forming chain help to reveal its strengths and weaknesses. SWOT analysis summarizes and evaluates findings of particular methods. Analysis helps to formulate objectives and strategies.

The topic of the thesis is use of project management in information and communication technologies with further focus on - Launch of New Product and Evaluation of Investment Effectiveness involving not only specifics of project management, individual phases of life product cycle or introduction of main characteristics of IT project but also a detailed description of common standards which are often used in the area of IT project management. Practical part of the thesis is furthermore aimed at the analysis of activities regarding to development and launch of new product on the market and the evaluation of investment effectiveness from financial side. For the purpose of the analysis it was chosen an investment project from banking area whose target is first of all to find out problems during preparation and realization of this project and prove the importance of financial indicators for decision process whether to realize a particular project or not.

This thesis analyzes the effectiveness of IS / ICT in enterprises. At the beginning of the theoretical section explains the basic terms informatics discipline. It is described an application to support basic processes in logistics enterprises (ERP) applications and enabling the electronic exchange of data between businesses (EDI). Conclusion theoretical part is devoted to analyzing the effectiveness of investment in IS / ICT. The practical part describes the basic process of manufacturing logistics company focused on the application of IS / ICT. Then, an analysis of the costs incurred by entering incorrect data into information system. Following the calculation of cost savings by introducing EDI technology to receive orders in a manufacturing company.

This thesis deals with problematic of organizational culture with emphasis on organizational culture in ICT companies. Main goal of this thesis is to develop own framework for influencing organizational culture in ICT companies. The introductory part sums up an overview of definitions of culture and organizational culture in chronological order. Evaluation of definitions from the author's perspective is also part of the opening chapter. The main part of thesis focuses on proposing framework for influencing organizational culture in ICT companies. The antecedent chapter before the very framework describes key factors of ICT companies. Framework itself combines these key factors with general factors to provide coherent tool for influencing organizational culture in ICT companies.

This master's thesis shows an example of reactive server automation in ICT environments. There is a description of solution for specific problem in the AIX operating system which is implemented in an automation suite IPC. Analysis of current situation contains description of properties of the operating system AIX, the examined problem as well as of the IPC tool which is used for implementing this solution. After the description of the implemented solution there is also an economic evaluation of the entire thesis.

In this master’s thesis I focused on assessment of the information system Metrik for Continental Matador Rubber, s.r.o., specifically for the department of Global Evaluation Púchov in Slovakia. The solutions design is based on results of system and company analysis. Output of this thesis is a design of measures and changes aimed on improving efficiency of the analyzed system, improving information and cyber security and increasing overall satisfaction of employees.

This master´s thesis deals with the design of business strategy and its support through ICT. The strategy is designed for the potentially new company operating in the Escape Games market. The basis for the proposal itself is an analysis of the general environment, market environment and analysis of competitors. The proposal can be divided into two parts. The first part is devoted to the design of the framework for business, the second part deals with how the business strategy will be supported by ICT technologies.

Dissertation Mgr. Ilona Trtíková Research Group Collaboration Using Information and Communication Technology: Situation in Selected Groups in the Czech Republic Abstract The dissertation deals with collaboration within research groups and with their environment using information and communication technology. A qualitative probe research was conducted to see how the collaboration works, at what levels, what kind of information and data is shared with the use of what software tools and services. An overview of available types of collaboration software was made. Semi-structured interviews were conducted in selected research groups on the basis of which the patterns and tools for collaboration were established. The grounded theory method was chosen to process the data collected from interviews and analyses. The result of the thesis is the research cycle with marked activities in which cooperation is taking place in the studied groups. This documents the state of usage of information and communication technology in research collaboration. It was found that information and communication technology does have an impact on research work in the whole scientific cycle in the studied research groups. Keywords: research groups, e-science, e-research, ICT technology, collaboration

Dagens samhälle och dess individer lever i ett överflöd av information tillhandahållen av den teknik som benämns informations- och kommunikationsteknik, ICT. Samtidigt som denna tekniska utveckling bidrar till stora framsteg för samhället påverkar den individer på sätt som ännu ej blivit fullt synliga. Forskning pekar på att svenskar sover allt mindre och att denna myriad av ICT kan vara en orsakande faktor. Studien syftar att besvara frågan om fråntagandet av ICT-användning tätt inpå sänggående har en påverkan på sömnkvaliteten. Genom att frånta individer möjligheten till interaktion med ICT i samband med sänggående erhålls såväl kvantitativ som kvalitativ data som styrker att teknikanvändandet påverkar sömnen. Dessa data insamlas med hjälp av dagböcker, enkäter samt registrering av sömn via sömnapplikation för en smartphone. Studien visar att användandet av ICT tätt inpå sänggående i stort har en negativ effekt på sömnkvalitet. Dock existerar yttre krav från samhället att en individ idag skall ha tillgång till ICT under dygnets alla timmar, detta skapar stress vid fråntagande av densamma. Stora individuella skillnader finns och yttre faktorer kan ha en stor inverkan på dessa individers sömn.  Utifrån studiens resultat rekommenderas att ICT-användning tätt inpå sänggående begränsas eller avstås från för att möjliggöra avslappning och öka sömnkvaliteten. / In society today individuals are living in an abundance of information provided by the technology known as information and communication technology, or in short ICT. While this technological development contributes to major advances in society, individuals are affected by it in ways yet unknown. Research indicates that Swedes are sleeping less and that this plethora of ICT can be a contributing factor. This study aims to answer the question whether deprivation from use of ICT just prior to bedtime has an effect on the quality of sleep. By depriving individuals of the opportunity to interact with ICT in connection with bedtime the study acquires both qualitative and quantitative data, showing that the use of technology affects sleep. This data is obtained through diaries, questionnaires and by registering sleep using a sleep application for a smartphone. The study shows, at large, that the use of ICT just prior to going to bed has a negative effect on the quality of sleep. However, existing external demands from society that an individual today should have access to ICT at all hours creates stress when deprived from it. Between individuals large differences exist and external factors can have a major impact on these individuals' sleep. Based on the results from this study it is recommended that ICT use just prior to bedtime should be limited or completely excluded in order to allow for relaxation and improved sleep quality.