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The Daily Mail Ideal Home Exhibition and suburban modernity, 1908-1951Ryan, Deborah S. January 1995 (has links)
This thesis examines the ways in which the Daily Mail Ideal Home Exhibition educated (, and entertained the public in the first half of the twentieth century by promoting a modern way of life, helping to establish a commercial culture of homemaking. By exploring the ways in which the Exhibition represented popular conceptions of the 'modern' within their social and historical contexts, the thesis challenges the dominance of Modernist aesthetics and values on writing on design, architecture and consumption. Chapter one explores the unease felt by a particular group of writers towards the Ideal Home Exhibition, which it locates in relation to a wider intellectual condemnation of modernity and suburbia. Chapter two looks at the founding of the Exhibition by the Daily Mail in 1908. Chapter three analyses how the Daily Mail and the Exhibition constructed an 'ideal audience' and why the idea of an 'ideal home' was so appealing. Chapter four looks at the ways in which ideas about 'labour-saving', which were part of a concern with national efficiency that drew on the doctrines of scientific management, have constructed the 'ideal home' as a site of change and experimentation. Chapter five explores how the 'Tudorbethan' semi and the popular appropriation of the Modern Movement in the Exhibition represented tensions between the longings for the past and aspirations for the future. Chapter six investigates the representation of non-English peoples and places and the display of Empire in the Exhibition. Chapter seven looks at how the Exhibition addressed the question of the 'house that women want', focusing on the actual participation of women in the Exhibition, as 'natural' experts and paid professionals. Chapter eight makes some conclusions on the ways in which the audience's experience of 'suburban modernity' in the Exhibition was dependent on the interaction of the themes outlined in the earlier chapters. The thesis ends with a review of the past, present and future of the Ideal Home Exhibition.
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The Broken Dream : The Failure of the American Dream in <em>The Grapes of Wrath </em>from a Caste and Class perspectiveJohansson, Therése January 2010 (has links)
<p>The paper aims to investigate the failure of the American Dream in the novel <em>The Grapes of Wrath </em>and the factors that affect it. Thus, the thesis of the paper is that it is the classes and castes of Californian that prevent the Joad family from fulfilling the American Dream.</p><p>The thesis will be discussed from four focal points of the American Dream: Freedom, Equality, Individualism and Family and Ideal Home. The novel takes place during the Great Depression, a time when many Americans were homeless and unemployed. An attempt will be made to define the American Dream and give a background to it. Furthermore, the binary pair of “self” and “other” will be used as an instrument of analysis.</p>
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Potential For Popular Dissemination: An Analysis Of The & / #8216 / ideal Home& / #8217 / Discourse In The Weekly Yedigun MagazineUsalp, Melike 01 April 2006 (has links) (PDF)
POTENTIAL FOR POPULAR DISSEMINATION:
AN ANALYSIS OF THE & / #8216 / IDEAL HOME& / #8217 / DISCOURSE IN THE
WEEKLY YEDiGÜ / N MAGAZINE
TUNCER, Melike Usalp
M.Arch. in Architecture, Department of Architecture
Supervisor: Assoc. Prof. Dr. Ali Cengizkan
April 2006, 179 pages
The social transformations beginning by the end of the nineteenth
century and the political and economic changes of the Early
Republican Era (1923-1938) and the Transition Era (1938-1950) had
important effects on Turkish architecture. The effects of the & / #8216 / new& / #8217 / and & / #8216 / ideal& / #8217 / life accelerated by the establishment of the new
democratic nation state brought rapid changes and transformations
to all aspects of life including housing. This study deals with the
housing discourse in Yedigü / n magazine which was published weekly
during the single party era of the Republic. It was published weekly
from 1933 to 1950 and was followed by a wide portion of the
society, as an important popular magazine of the era. Its effort to
present articles, pictures and news on housing and decoration for 17
years, with only short interruptions, makes it necessary to
investigate these popular architectural products. In this study, it is
claimed that the visual and the written material of Yedigü / n
magazine, related to house, is part of the theme of what is called
& / #8216 / ideal home& / #8217 / . The investigation and analysis of the & / #8216 / ideal home& / #8217 / 2
discourse in Yedigü / n magazine as a whole is useful in improving
one& / #8217 / s understanding of the modernization practices of the newly
established Republic of Turkey. Two methods are used in order to
understand the visual and written materials in the magazine: the
first one is the Visual Analysis Method described in the book
& / #8216 / Reading Images: The Grammar of Visual Analysis& / #8217 / by Gunther Kress
and Theo van Leuween. The aim by using this method is to decipher
the relationship of the representative medium with the reader, treat
the material as a whole. The second method is the analysis of the
whole material in the context in relation with the architectural,
political, social and economical events of the period, to investigate
the construction processes of the discourse. Therefore, this study
aims at understanding the action-reaction potential of the tools of
the & / #8216 / ideal home& / #8217 / discourse of the Yedigü / n magazine, by deciphering
the visual and written material. Some results of the thesis show us
that / both Arkitekt and Yedigü / n magazines follow the agenda of the
foreign publications in a similar way / the foundation for a sort of
& / #8216 / collective union& / #8217 / namely & / #8216 / housing cooperatives& / #8217 / was set, by keeping
individual home acquisition constantly on the agenda / problems of
the new and modern life were tried to be addressed by Yedigü / n
as well as in the current architectural publications / these home
presentations may be judged as & / #8216 / a catalogue of idealized ideas& / #8217 / or
& / #8216 / two dimensional advice manual& / #8217 / , for early Republican Era home
icons.
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The Broken Dream : The Failure of the American Dream in The Grapes of Wrath from a Caste and Class perspectiveJohansson, Therése January 2010 (has links)
The paper aims to investigate the failure of the American Dream in the novel The Grapes of Wrath and the factors that affect it. Thus, the thesis of the paper is that it is the classes and castes of Californian that prevent the Joad family from fulfilling the American Dream. The thesis will be discussed from four focal points of the American Dream: Freedom, Equality, Individualism and Family and Ideal Home. The novel takes place during the Great Depression, a time when many Americans were homeless and unemployed. An attempt will be made to define the American Dream and give a background to it. Furthermore, the binary pair of “self” and “other” will be used as an instrument of analysis.
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