This thesis examines the ways in which the Daily Mail Ideal Home Exhibition educated (, and entertained the public in the first half of the twentieth century by promoting a modern way of life, helping to establish a commercial culture of homemaking. By exploring the ways in which the Exhibition represented popular conceptions of the 'modern' within their social and historical contexts, the thesis challenges the dominance of Modernist aesthetics and values on writing on design, architecture and consumption. Chapter one explores the unease felt by a particular group of writers towards the Ideal Home Exhibition, which it locates in relation to a wider intellectual condemnation of modernity and suburbia. Chapter two looks at the founding of the Exhibition by the Daily Mail in 1908. Chapter three analyses how the Daily Mail and the Exhibition constructed an 'ideal audience' and why the idea of an 'ideal home' was so appealing. Chapter four looks at the ways in which ideas about 'labour-saving', which were part of a concern with national efficiency that drew on the doctrines of scientific management, have constructed the 'ideal home' as a site of change and experimentation. Chapter five explores how the 'Tudorbethan' semi and the popular appropriation of the Modern Movement in the Exhibition represented tensions between the longings for the past and aspirations for the future. Chapter six investigates the representation of non-English peoples and places and the display of Empire in the Exhibition. Chapter seven looks at how the Exhibition addressed the question of the 'house that women want', focusing on the actual participation of women in the Exhibition, as 'natural' experts and paid professionals. Chapter eight makes some conclusions on the ways in which the audience's experience of 'suburban modernity' in the Exhibition was dependent on the interaction of the themes outlined in the earlier chapters. The thesis ends with a review of the past, present and future of the Ideal Home Exhibition.

<p>The paper aims to investigate the failure of the American Dream in the novel <em>The Grapes of Wrath </em>and the factors that affect it. Thus, the thesis of the paper is that it is the classes and castes of Californian that prevent the Joad family from fulfilling the American Dream.</p><p>The thesis will be discussed from four focal points of the American Dream: Freedom, Equality, Individualism and Family and Ideal Home. The novel takes place during the Great Depression, a time when many Americans were homeless and unemployed. An attempt will be made to define the American Dream and give a background to it. Furthermore, the binary pair of “self” and “other” will be used as an instrument of analysis.</p>

POTENTIAL FOR POPULAR DISSEMINATION: AN ANALYSIS OF THE &amp / #8216 / IDEAL HOME&amp / #8217 / DISCOURSE IN THE WEEKLY YEDiG&Uuml / N MAGAZINE TUNCER, Melike Usalp M.Arch. in Architecture, Department of Architecture Supervisor: Assoc. Prof. Dr. Ali Cengizkan April 2006, 179 pages The social transformations beginning by the end of the nineteenth century and the political and economic changes of the Early Republican Era (1923-1938) and the Transition Era (1938-1950) had important effects on Turkish architecture. The effects of the &amp / #8216 / new&amp / #8217 / and &amp / #8216 / ideal&amp / #8217 / life accelerated by the establishment of the new democratic nation state brought rapid changes and transformations to all aspects of life including housing. This study deals with the housing discourse in Yedig&uuml / n magazine which was published weekly during the single party era of the Republic. It was published weekly from 1933 to 1950 and was followed by a wide portion of the society, as an important popular magazine of the era. Its effort to present articles, pictures and news on housing and decoration for 17 years, with only short interruptions, makes it necessary to investigate these popular architectural products. In this study, it is claimed that the visual and the written material of Yedig&uuml / n magazine, related to house, is part of the theme of what is called &amp / #8216 / ideal home&amp / #8217 / . The investigation and analysis of the &amp / #8216 / ideal home&amp / #8217 / 2 discourse in Yedig&uuml / n magazine as a whole is useful in improving one&amp / #8217 / s understanding of the modernization practices of the newly established Republic of Turkey. Two methods are used in order to understand the visual and written materials in the magazine: the first one is the Visual Analysis Method described in the book &amp / #8216 / Reading Images: The Grammar of Visual Analysis&amp / #8217 / by Gunther Kress and Theo van Leuween. The aim by using this method is to decipher the relationship of the representative medium with the reader, treat the material as a whole. The second method is the analysis of the whole material in the context in relation with the architectural, political, social and economical events of the period, to investigate the construction processes of the discourse. Therefore, this study aims at understanding the action-reaction potential of the tools of the &amp / #8216 / ideal home&amp / #8217 / discourse of the Yedig&uuml / n magazine, by deciphering the visual and written material. Some results of the thesis show us that / both Arkitekt and Yedig&uuml / n magazines follow the agenda of the foreign publications in a similar way / the foundation for a sort of &amp / #8216 / collective union&amp / #8217 / namely &amp / #8216 / housing cooperatives&amp / #8217 / was set, by keeping individual home acquisition constantly on the agenda / problems of the new and modern life were tried to be addressed by Yedig&uuml / n as well as in the current architectural publications / these home presentations may be judged as &amp / #8216 / a catalogue of idealized ideas&amp / #8217 / or &amp / #8216 / two dimensional advice manual&amp / #8217 / , for early Republican Era home icons.

The paper aims to investigate the failure of the American Dream in the novel The Grapes of Wrath and the factors that affect it. Thus, the thesis of the paper is that it is the classes and castes of Californian that prevent the Joad family from fulfilling the American Dream. The thesis will be discussed from four focal points of the American Dream: Freedom, Equality, Individualism and Family and Ideal Home. The novel takes place during the Great Depression, a time when many Americans were homeless and unemployed. An attempt will be made to define the American Dream and give a background to it. Furthermore, the binary pair of “self” and “other” will be used as an instrument of analysis.