Submitted by PPG Hist?ria (historia-pg@pucrs.br) on 2018-09-26T18:02:59Z No. of bitstreams: 1 VERS?O FINAL Disserta??o Imagens p?blicas em disputa - Cristiane Mitsue Corr?a.pdf: 3854910 bytes, checksum: 54fa8bbbcbc134290057a5feecdce605 (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-10-01T11:25:42Z (GMT) No. of bitstreams: 1 VERS?O FINAL Disserta??o Imagens p?blicas em disputa - Cristiane Mitsue Corr?a.pdf: 3854910 bytes, checksum: 54fa8bbbcbc134290057a5feecdce605 (MD5) / Made available in DSpace on 2018-10-01T11:30:59Z (GMT). No. of bitstreams: 1 VERS?O FINAL Disserta??o Imagens p?blicas em disputa - Cristiane Mitsue Corr?a.pdf: 3854910 bytes, checksum: 54fa8bbbcbc134290057a5feecdce605 (MD5) Previous issue date: 2018-08-22 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Conselho Nacional de Pesquisa e Desenvolvimento Cient?fico e Tecnol?gico - CNPq / The research aims to analyze the construction of the public image of President Jo?o Goulart and his government (1961-1964) through the press in Rio de Janeiro - Correio da Manh?, Jornal do Brasil and ?ltima Hora. Three political moments are analyzed that marked different phases and moments of the government: inauguration of Goulart, in 1961; referendum for return of presidentialist regime or maintenance of parliamentary system, in 1963; and reform meeting, in 1964. The aim is to analyze and understand how newspapers elaborated president's public image on political events that had in common the discussion of categories such as democracy, citizenship and popular participation, located in periods of political, economic and military crisis. In this study, when analyzing the journalistic discourses and the changes of opinion of press according to the political events, the importance of production of press in our perception of the social, political and historical reality is considered, determining a look on the past. / A pesquisa tem como objetivo analisar a constru??o de imagens p?blicas do presidente Jo?o Goulart e seu governo (1961-1964) atrav?s da grande imprensa carioca ? Correio da Manh?, Jornal do Brasil e ?ltima Hora. Analisa-se tr?s momentos pol?ticos que marcaram fases diferentes do governo: a posse de Goulart, em 1961; o plebiscito pelo retorno do regime presidencialista ou a manuten??o do sistema parlamentarista, em 1963; e o com?cio das reformas de base, em 1964. Trata-se de analisar e compreender de que maneira os jornais elaboraram as imagens do presidente em eventos pol?ticos que tinham em comum a discuss?o de categorias como democracia, cidadania e participa??o popular, situados em per?odos de crises pol?tica e militar, em um contexto maior de crise econ?mica no pa?s. Neste estudo, ao analisar os discursos jornal?sticos e as mudan?as de opini?o dos jornais conforme os acontecimentos pol?ticos, considera-se a import?ncia da produ??o da grande imprensa na nossa percep??o da realidade social, pol?tica e hist?rica, determinando um olhar sobre o passado.

Made available in DSpace on 2014-12-17T14:19:43Z (GMT). No. of bitstreams: 1 SebastiaoFF.pdf: 448629 bytes, checksum: 4ac6abf16ea8a1b338a59557d2bea8df (MD5) Previous issue date: 2006-05-12 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / Contemporary politics have assumed new configurations both in the way they are carried out and in the content publicized. Nevertheless, some practices are unchanged since antiquity. But the advent of the media and its circumstantial molding of current society have forced politics to make some changes to adapt both to mass media and to the new social practices in liberal democracy. Given that fact, this study tried to demonstrate how power has become personalized in Campina Grande, Para?ba, Brazil, by a politician named C?ssio Cunha Lima. Through the communications media and popular manifestations, he has been trying to create a symbiosis between Micarande a Carnival party (not held in the traditional Mardi Gras week) and his own public image, elaborating a process that identifies him with that event. In that way, he hopes to appropriate the festival and project his political image by using the party as na electoral currency in his publicity campaigns / A pol?tica contempor?nea tem assumido novas configura??es tanto nas suas formas de exerc?cio como no conte?do exposto publicamente. No entanto, algumas pr?ticas continuam imut?veis desde a antiguidade. Por?m, o advento dos meios de comunica??o e sua circunstancial moldagem na sociedade atual obrigou ? pol?tica algumas modifica??es necess?rias ? adequa??o tanto dos meios massivos quanto ?s novas pr?ticas de sociabilidade na democr?tica liberal. Diante disso, o estudo aqui apresentado procura demonstrar a personaliza??o do poder, em Campina Grande (PB), pelo agente pol?tico C?ssio Cunha Lima que, atrav?s dos meios de comunica??o e de uma manifesta??o popular, busca uma simbiose entre a festa Micarande, carnaval fora de ?poca e a sua imagem p?blica pol?tica, elaborando um processo de identifica??o pessoal com o evento citado. Objetiva, com tal fato, a apropria??o do festejo e a proje??o da sua imagem pol?tica, usando-a como moeda eleitoral e pol?tica nas suas campanhas publicit?rias