Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-07T14:35:01Z No. of bitstreams: 1 MARCELO MAY SPINA JUNIOR.pdf: 1379956 bytes, checksum: d08b0255c146bc7b95ec89c6d23e1dc8 (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-07T14:35:30Z (GMT) No. of bitstreams: 1 MARCELO MAY SPINA JUNIOR.pdf: 1379956 bytes, checksum: d08b0255c146bc7b95ec89c6d23e1dc8 (MD5) / Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-11-10T12:13:51Z (GMT) No. of bitstreams: 1 MARCELO MAY SPINA JUNIOR.pdf: 1379956 bytes, checksum: d08b0255c146bc7b95ec89c6d23e1dc8 (MD5) / Made available in DSpace on 2017-11-10T12:14:11Z (GMT). No. of bitstreams: 1 MARCELO MAY SPINA JUNIOR.pdf: 1379956 bytes, checksum: d08b0255c146bc7b95ec89c6d23e1dc8 (MD5) Previous issue date: 2017-03-22 / This research has as its theme the collaborative work and the entrepreneurial activity within the Impact Hub São Paulo, a coworking company whose mission is to provide a focused on entrepreneurial productivity through collaboration, exchange of experiences and networking among different projects. We aim to entrepreneurship (such as work, culture and style of life) and collaborative work, in addition to their meanings and relevance in the contemporary world - especially for members of Impact Hub São Paulo. To this end, research theoretical approach to French line discourse analysis (ORLANDI, 1999) for understand the symbolic production and ideology present in the Impact Hub communication. Subsequently, through the application of semi-structured interviews (BONI, QUARESMA, 2005), an analysis of the Hub's own speeches on the work collaborative and also the consumer relations that occur within the space itself. O theoretical framework that supports this empirical work is based on authors such as Boltanski and Chiapello (2009), Sennett (2005, 2006, 2009, 2012), Ehrenberg (2010), Han (2013, 2015) Gaulejac (2007), Casaqui (2014, 2015a, 2015b, 2016a, 2016b), among others. According to analysis of the results, we understand that Impact Hub São Paulo seeks to position itself as a space that promotes collaborative relationships among its members with the promise of that each project will present a better business performance and that, therefore, these projects will build a "better world" through social impact. However, from the analysis of discourses of its members, we understand that the working relationships within this space are not, in fact, collaborative relationships and that the call to build a "new world" "collaborative work of high impact" is merely a part of the rhetoric of capitalism in order to engage individuals in this mode of production. / Esta pesquisa tem como tema o trabalho colaborativo e a atividade empreendedora dentro do Impact Hub São Paulo, uma empresa de coworking que tem, como missão, proporcionar um espaço voltado à produtividade empreendedora por meio da colaboração, troca de experiências e formação de redes de trabalho entre diferentes projetos. Temos como objetivo compreender, em perspectiva crítica, o empreendedorismo (como trabalho, cultura e estilo de vida) e o trabalho colaborativo, além de seus significados e relevância na contemporaneidade – especialmente para os membros do Impact Hub São Paulo. Para tanto, a investigação utiliza como abordagem teórica a análise do discurso de linha francesa (ORLANDI, 1999) para compreender a produção simbólica e a ideologia presentes na comunicação do Impact Hub. Posteriormente, através da aplicação de entrevistas semi-estruturadas (BONI; QUARESMA, 2005), é feita a análise dos discursos dos próprios membros do Hub acerca do trabalho colaborativo e, também, das relações de consumo que ocorrem dentro do próprio espaço. O quadro teórico que dá suporte a esse trabalho empírico é baseado em autores como Boltanski e Chiapello (2009), Sennett (2005; 2006; 2009; 2012), Ehrenberg (2010), Han (2013; 2015) Gaulejac (2007), Casaqui (2014; 2015a; 2015b; 2016a; 2016b), entre outros. Conforme a análise dos resultados, compreendemos que o Impact Hub São Paulo busca posicionar-se como um espaço que promove relações colaborativas entre seus membros com a promessa de que cada projeto apresentará um melhor desempenho empresarial e que, assim, estes projetos irão construir “um mundo melhor” através do impacto social. Contudo, a partir da análise dos discursos de seus membros, compreendemos que as relações de trabalho dentro deste espaço não são, de fato, relações colaborativas e que a convocação para construir um “novo mundo” a partir de um “trabalho colaborativo de alto impacto” configura-se meramente como parte da retórica do capitalismo a fim de engajar os indivíduos neste modo de produção.

The United Nations Sustainable Development Goals (SDGs) are a well-known and comprehensive framework for sustainable development. However due to the overlapping and interrelated nature of the goals, action towards one goal can positively or negatively contribute to another.Social innovation hubs including Impact Hub and Centre for Social Innovation use the SDGs to support social entrepreneurs to have a positive impact. Document analysis and interviews with 15 practitioners from these hubs informed the research on how the organizations perceive and contribute to sustainability, how they integrate the SDGs, and the challenges and benefits with using the SDGs. Based on that, this research has developed five recommendations for social innovation hubs to: 1) Define Sustainability; 2) Enhance Visioning; 3) Design co-creative programs; 4) Define Impact;and 5) Communicate Impact. While other elements of the Framework for Strategic Sustainable Development (FSSD) could be used to complement the SDGs, the Sustainability Principles (SPs) of the FSSD are recommended as a definition for sustainability.