Submitted by BKAB Setor Proc. Técnicos FGV-SP (biblioteca.sp.cat@fgv.br) on 2013-02-22T14:49:56Z No. of bitstreams: 1 1198202056.pdf: 24956995 bytes, checksum: cbe0f253c2508e39ba57d08e816c32d2 (MD5) / This survey aims to show that there is a significant number of Brazilian products, which could possibly have reasonable potential access to the Japanese market but that's not duly explored by the Brazilian exporters. These products classified as 'non-traditional' meaning, the imports of which, in the last five years, have not reached a constant annual export value over US$ 1 million. There we re 27 items among 118 selected which attended all, conditions to be indicated as a GOOD PRODUCT FOR EXPORT TO JAPAN: - performance of the Brazilian exports to Japan - regular and constant increasing of Japanese import from Brazil and from alI over the world - difficulties for imports due to tariff and non-tariff barriers - potentiality of the Japanese market Those items have grown 75,93% per year between 1975 to 1979, having raised ten times at the same period. I hope to offer a way of increasing exports to Japan to the Brazilian exporters, showing them how to get a correct policy in order to increase and diversify Brazilian exports to Japan. / Apresentação do Japão de hoje e suas relações econômicas e comerciais com o Brasil. Estudo do mercado japonês, condição de acesso, estrutura de comercialização e perspectivas futuras. Uma análise dos produtos da pauta de exportação brasileira ao Japão, que apesar da sua participação marginal no total da exportação apresentaram uma taxa de crescimento superior à média nos últimos cinco anos, possuindo um mercado não convenientemente explorado pelos empresários brasileiros.