Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-19T17:26:49Z No. of bitstreams: 1 DIS_HELENO_ROCHA_NAZARIO_COMPLETO.pdf: 3601188 bytes, checksum: 2bb0441b60337fabe9b79a5a4888e105 (MD5) / Made available in DSpace on 2017-06-19T17:26:49Z (GMT). No. of bitstreams: 1 DIS_HELENO_ROCHA_NAZARIO_COMPLETO.pdf: 3601188 bytes, checksum: 2bb0441b60337fabe9b79a5a4888e105 (MD5) Previous issue date: 2017-03-10 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The ways in which the newspapers Folha de S?o Borja, existing since 1970 in the homonym brazilian city, and Uni?n, that existed from 1977 until 2010 in the argen-tinian city called Santo Tome, announced the changes made to the crossing of Uruguai river are the main points of interest of this research. Content Analysis was used to treat the clipping of the newspapers about two periods (1982, when the two cities? ports were opened to export and import operations; and 1997, when the International Integration Bridge was constructed and opened to traffic). The Newsmaking hypothesis is a central theoretical concept, and semi-structured interviews were realized with both the publishers, to recover data about productive conditions, routines and contexts re-lated to those periods. The researcher sought to verify how each newspaper covered those advents, whose conditions conformed those productions and, therefore, what different relations were traced from the border cities and presented on the analyzed news. Among the results, it was verified that there was a difference between the news-papers concerning the vision each presented about the role of the changes in the crossing, with the Brazilian newspaper appraising the economic and business dimension, as the Argentinian emphasized the cultural proximity, without forgetting the commercial advantages. The different business size between those two newspapers were important not only in terms of sheer productive capacity, but also in the vision about the border, directed to the connections between the two cities of S?o Borja and Santo Tom?, or emphasizing the integration between Brazil and Argentina, according to the Brazilian newspaper. This difference on the experience of the porosity that is assigned to the adjoining space between nations seems to adjust itself with the distinct treatments each newspaper gave to the news about the crossing changes. On top of that, the study also register predominance of use of entrepreneurial and political leaders as sources, leaving the citizen into the background. Also, the business size was of little to no relevance for issues and publicity sales on the neighbor city. Besides the discussion of the results, the study presents proposals about how the local press can offer support to local integration processes among the municipalities on the border, and to further research on academic and market levels, seeking to approximate both dimensions through applied research and mutual openness between university courses and the press on Brazil?s hinterland. / As formas como os jornais Folha de S?o Borja, circulante desde 1970 na cidade ga?cha de mesmo nome, e Uni?n, circulante de 1977 at? 2010 na cidade argentina de Santo Tom?, noticiaram as mudan?as na forma de travessia do rio Uruguai s?o os pontos de interesse desta pesquisa. Empregou-se a An?lise de Conte?do para o tratamento de recortes dos dois jornais nos per?odos de 1982 (habilita??o dos portos para importa??o e exporta??o) e 1997 (constru??o e inaugura??o da Ponte Internacional da Integra??o), tendo como conceito te?rico central a Hip?tese do Newsmaking, e entrevistas semiestruturadas com os editores dos dois peri?dicos para recupera??o das condi??es de produ??o, rotinas e contextos relacionados aos per?odos referidos. Com isso, buscou-se verificar como cada ve?culo cobriu esses adventos, que condi??es marcaram essas produ??es e, consequentemente, que diferentes rela??es a pa-tir das cidades de fronteira foram apresentadas nas not?cias analisadas. Dentre os resultados, constatou-se que houve diferen?a na vis?o sobre o papel da mudan?a da travessia para a fronteira, com o jornal brasileiro valorizando mais a dimens?o econ?mica e negocial e o jornal argentino concedendo ?nfase ? proximidade cultural, sem esquecer as vantagens comerciais. As diferen?as de porte empresarial entre os jornais analisados importaram n?o apenas na capacidade produtiva, mas na vis?o sobre a fronteira, mais voltada para as conex?es entre as cidades de Santo Tom? e S?o Borja, segundo o jornal argentino, ou enfatizando a integra??o entre Brasil e Argentina, de acordo com o peri?dico brasileiro. Essa diferen?a de experi?ncia da porosidade atribu?da ao espa?o lim?trofe entre na??es parece coadunar-se com os distintos tratamentos dados ?s not?cias sobre as inova??es na travessia. Al?m disso, notou-se predom?nio de uso de lideran?as pol?ticas e empresariais como fontes, deixando o cidad?o em segundo plano. Percebeu-se, tamb?m, que nos jornais analisados o porte empresarial foi pouco determinante para a circula??o e comercializa??o de espa?os publicit?rios na cidade vizinha. O conceito de status relacional fronteiri?o serviu para demonstrar as similaridades e diferen?as entre os dois jornais na abordagem da viv?ncia na ?rea lim?trofe. Al?m da discuss?o dos resultados, o estudo apresenta pro-postas para apoio da imprensa aos processos locais de integra??o entre os munic?pios de fronteira e para futuros estudos nos ?mbitos acad?mico e de mercado.