Angling as a sport and recreational activity attracts millions of participants worldwide, making it the most popular pastime on the planet. Freshwater bank anglers in South Africa account for approximately 60% of the angling community and contribute billions to the economy. The freshwater bank angling industry as such is largely informal, with the exception of the small organised angling section. The technical aspects of angling receive an abundance of covering in magazines and increases in popularity through the electronic media. This study focuses on lesser known aspects regarding the angling industry stakeholders and put the activities of South African freshwater bank anglers in perspective. Valuable information was gathered describing the socio-economic profile and various preferences and habits of anglers. The information should form the basis of future studies to formalise the freshwater bank angling industry. A general and mutual concern among stakeholders for the future sustainability of freshwater angling was identified. The apparent lack of enforcing angling and environmental legislation was singled out as a serious shortcoming in protecting the interests of stakeholders. The study calls for organised angling to engage all stakeholders in a national strategy for developing the structures and creating the momentum to promote and grow this undervalued industry to its potential. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.

Angling as a sport and recreational activity attracts millions of participants worldwide, making it the most popular pastime on the planet. Freshwater bank anglers in South Africa account for approximately 60% of the angling community and contribute billions to the economy. The freshwater bank angling industry as such is largely informal, with the exception of the small organised angling section. The technical aspects of angling receive an abundance of covering in magazines and increases in popularity through the electronic media. This study focuses on lesser known aspects regarding the angling industry stakeholders and put the activities of South African freshwater bank anglers in perspective. Valuable information was gathered describing the socio-economic profile and various preferences and habits of anglers. The information should form the basis of future studies to formalise the freshwater bank angling industry. A general and mutual concern among stakeholders for the future sustainability of freshwater angling was identified. The apparent lack of enforcing angling and environmental legislation was singled out as a serious shortcoming in protecting the interests of stakeholders. The study calls for organised angling to engage all stakeholders in a national strategy for developing the structures and creating the momentum to promote and grow this undervalued industry to its potential. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.