Mass marketing also referred to as traditional marketing, has been criticised for trying to appeal to everyone, without necessarily providing for customers’ needs and wants. Therefore, the traditional marketing mix has been deemed ineffectual in a highly competitive and ever-changing business world, especially in the banking sector. Changes in the marketing environment have led to the development of new concepts such as relationship marketing. The fundamental concept of relationship marketing involves maximising the longterm benefits for the bank and the customer, resulting in a series of transactions, which allow a long-term relationship to be established and maintained. In short, it is a marketing concept that revolves around building and maintaining a long-term link or bond with one’s customers. The Zimbabwean banking sector has been affected by the country`s political and economic turmoil over the past decade. The collapse of the economy has affected the banking sector and its relationship with clients. During the economic crisis, Zimbabwean banks were unable to meet the basic international requirements of the Basel Accord, and as such, no profits were made. Borrowers had problems repaying existing loans; and banks also became reluctant to lend more, as a liquidity problem in the financial system was prominent. In 2009, a new government was formed which introduced the multi-currency system and the economy went on a recovery path. Given the nature of the economy of Zimbabwe, relationship marketing becomes an indispensible marketing tool that banks can use. The main purpose of the research was to investigate the relevance of relationship marketing on the sustainability of Zimbabwean banks. Five independent variables (customer relations, product attributes, promotion and service delivery and information technology) were identified and were tested against one dependent variable (sustainability of banks). A positivist research paradigm approach was used to conduct the research. The approach uses the quantitative method of research to establish causal relationships. Null (Ho) and alternative hypotheses (Ha) were formulated in x order to test the relationship between variables. A five point Likert scale questionnaire was developed and administered in five major commercial banks in Harare, Zimbabwe namey; Banc ABC, Barclays bank, Commercial Banks of Zimbabwe, Stanbic Bank and Standard Chartered Bank. The five major banks were selected in terms of market capitalisation as well as total deposit share among other things. The empirical results revealed that five of the independent variables positively correlated with the dependent variable implying that they all have an impact on bank sustainability. However, the current situation (2011) in Zimbabwe shows that only two independent variables (product variables and service delivery) have any impact on bank sustainability. In other words, there was a relationship between product attributes and sustainability of banks. Additionally, there was a relationship between service delivery and sustainability of Zimbabwean banks. Conclusions sited that product attributes and service delivery, as variables of relationship marketing, if implemented desirably could salvage the lost confidence and contribute to bank sustainability in Zimbabwe. Therefore, recommendations given by the researcher extensively focused on the two variables that have a relationship with Zimbabwean banks’ sustainability; briefly on the three variables (customer relations, promotion and information technology) that had no relationship.

As personal computers (PCs) and related ICTs become more and more omnipresent than ever before in institutions of education, teachers are faced with the challenge of having to teach in ICT rich environments. Some syllabuses increase this pressure by stipulating where ICT may be applied. While past research efforts have focused on presence of and/or effectiveness of ICTs on achieving various didactic goals, there is limited literature on the extent to which actual practice occurred naturally. It was the aim of this study to determine the extent to which Physics teachers and students used ICT in their usual teaching/learning ambience, referred to as natural settings in this study. Using activity theory as a theoretical lens, multiple case studies were chosen as a strategy using 10 schools, 15 Physics teachers, 20 A-level Physics students and 10 ICT teachers (computer specialists). Questionnaires, observations and informal and focus group interviews were used to elicit responses from students, teachers and computer specialists. It emerged from the case studies that despite the presence of apt ICT infrastructure in the schools and although the teachers had a positive attitude towards the use of ICT for teaching and learning of Physics, teachers were apathetic when it came to the actual use. Some of the reasons militating against use were lack of an ICT policy, school authority, and monopoly of computers enjoyed by computer studies teachers. However among students there were ‘early starters’ who used ICTs outside of school, a situation that tended to change the Physics learning environment. These findings led to a proposal for a post of Computer Specialist (CS) in the schools. The need for developing ICT policy at all levels namely national, Ministry of Education and the school was also proposed. Lastly staff development in the use ICT for Physics teachers was proposed as indispensable.

Climate change involves long-term change in the state of the climate. It is expected to have negative effects which include the increased frequency and intensity of climate extremes such as droughts, floods and storms. In addition, agricultural seasons and productivity are generally expected to be affected. This is likely to compound the problems that rural people in Africa face, especially the smallholder farmers. Thus, adaptation is of paramount importance. However, many factors limit the ability of farmers to adapt to climate change. This includes lack of information and knowledge about climate change. In rural areas an important source of information is agricultural extension; however, in some cases it is not effective and efficient. Information and Communication Technologies (ICTs) have been noted to play an important role in the dissemination of agricultural information, and recently, their potential in contributing to climate change awareness and adaptation has received increased attention. Therefore, the study aims to explore how ICTs contribute to climate change awareness and adaptation amongst communal farmers. The study was conducted in Seke and Murewa Rural Districts (herein Seke and Murewa) situated in Mashonaland East Province of Zimbabwe. The target population were communal farmers who are mainly dependent on agriculture (field crops, horticulture, fruit production, and livestock rearing). The two districts have climate associated with natural agro-ecological region II, with an average rainfall of 500-700 mm. The study used the mixed methods approach, which combined the quantitative method based on a survey of 300 farming households and the qualitative method based on key informant interviews. A multi-stage sampling approach was used for the survey. The data was collected in 2011. The Statistical Package for Social Scientists (SPSS) package was used for data entry and descriptive statistics, while Stata data analytical package was used for regression analysis. The first objective was to determine the level of access to ICTs by communal farmers in the two districts. Most of the respondents in both districts knew and owned the following ICTs namely, the radio, the mobile phone, and the television (TV). The main power sources for the ICTs were solar power, national grid electricity, and rechargeable batteries. Most of the respondents in both districts read newspapers, and church magazines. For almost all the print media in both districts, the main source of the media was through friends and relatives, buying and to some extent libraries and public places. The majority of respondents understood the language used in various ICTs, though some had difficulties in understanding the English language. The second objective was to assess how access to ICTs influenced climate change awareness amongst communal farmers in the two districts. The majority of respondents in both districts were generally found to be aware of climate change. Nevertheless, some of those who perceived themselves as being aware were actually not aware or had low awareness as revealed by the climate change awareness index. The respondents had limited understanding of the issues relating to causes and intervention measures to address climate change. From the regression analysis, the following factors were found to have a significant positive influence on climate change awareness: access to mobile phone, access to radio, access to newspapers, access to agricultural extension, participation in developmental and farmer organisations, having talked about climate change, education level, and age of the respondent. One variable namely position of authority had a significant negative relationship. The third objective of the study was to investigate the contribution of ICTs in climate change adaptation amongst the communal farmers. This objective was fulfilled by mainly concentrating on assessing how farmers accessed forecasting and early warning information. Up to two-thirds of the respondents indicated that they did not have access to timely early warning information on droughts and violent storms. In addition, around half of the respondents indicated that they were not getting information on the likely rainfall amount and distribution in the coming season. Respondents ranked deciding the planting dates and the choice of crop varieties as the most important farm decision-making activities that were influenced by forecasting information. Some of the channels through which farmers accessed early warning and weather information were radio, extension, direct enquiry, TV, other farmers, newspapers, mobile phone, and farming magazines. This study showed that both old and new ICTs are important in information dissemination and capacity building for climate change adaptation and awareness. In order for rural people to benefit from various applications and capabilities of ICTs, in particular, mobile phone applications, there is need to improve telecommunications and broadcasting infrastructure. Agricultural extension workers who are an important source of information in rural areas, had less knowledge on climate change issues hence the need to incorporate such issues into their training. Initiatives to promote climate change awareness and adaptation should provide platforms for diverse stakeholders to share and exchange information and knowledge on climate change. There is need to improve the reliability of weather forecasting information as well as training farmers on how to interpret the information. Most importantly, complimentary agricultural information, inputs, and technologies should be available and accessible to the farmers. / Environmental Sciences / D. Litt. et Phil (Environmental Management)

Climate change involves long-term change in the state of the climate. It is expected to have negative effects which include the increased frequency and intensity of climate extremes such as droughts, floods and storms. In addition, agricultural seasons and productivity are generally expected to be affected. This is likely to compound the problems that rural people in Africa face, especially the smallholder farmers. Thus, adaptation is of paramount importance. However, many factors limit the ability of farmers to adapt to climate change. This includes lack of information and knowledge about climate change. In rural areas an important source of information is agricultural extension; however, in some cases it is not effective and efficient. Information and Communication Technologies (ICTs) have been noted to play an important role in the dissemination of agricultural information, and recently, their potential in contributing to climate change awareness and adaptation has received increased attention. Therefore, the study aims to explore how ICTs contribute to climate change awareness and adaptation amongst communal farmers. The study was conducted in Seke and Murewa Rural Districts (herein Seke and Murewa) situated in Mashonaland East Province of Zimbabwe. The target population were communal farmers who are mainly dependent on agriculture (field crops, horticulture, fruit production, and livestock rearing). The two districts have climate associated with natural agro-ecological region II, with an average rainfall of 500-700 mm. The study used the mixed methods approach, which combined the quantitative method based on a survey of 300 farming households and the qualitative method based on key informant interviews. A multi-stage sampling approach was used for the survey. The data was collected in 2011. The Statistical Package for Social Scientists (SPSS) package was used for data entry and descriptive statistics, while Stata data analytical package was used for regression analysis. The first objective was to determine the level of access to ICTs by communal farmers in the two districts. Most of the respondents in both districts knew and owned the following ICTs namely, the radio, the mobile phone, and the television (TV). The main power sources for the ICTs were solar power, national grid electricity, and rechargeable batteries. Most of the respondents in both districts read newspapers, and church magazines. For almost all the print media in both districts, the main source of the media was through friends and relatives, buying and to some extent libraries and public places. The majority of respondents understood the language used in various ICTs, though some had difficulties in understanding the English language. The second objective was to assess how access to ICTs influenced climate change awareness amongst communal farmers in the two districts. The majority of respondents in both districts were generally found to be aware of climate change. Nevertheless, some of those who perceived themselves as being aware were actually not aware or had low awareness as revealed by the climate change awareness index. The respondents had limited understanding of the issues relating to causes and intervention measures to address climate change. From the regression analysis, the following factors were found to have a significant positive influence on climate change awareness: access to mobile phone, access to radio, access to newspapers, access to agricultural extension, participation in developmental and farmer organisations, having talked about climate change, education level, and age of the respondent. One variable namely position of authority had a significant negative relationship. The third objective of the study was to investigate the contribution of ICTs in climate change adaptation amongst the communal farmers. This objective was fulfilled by mainly concentrating on assessing how farmers accessed forecasting and early warning information. Up to two-thirds of the respondents indicated that they did not have access to timely early warning information on droughts and violent storms. In addition, around half of the respondents indicated that they were not getting information on the likely rainfall amount and distribution in the coming season. Respondents ranked deciding the planting dates and the choice of crop varieties as the most important farm decision-making activities that were influenced by forecasting information. Some of the channels through which farmers accessed early warning and weather information were radio, extension, direct enquiry, TV, other farmers, newspapers, mobile phone, and farming magazines. This study showed that both old and new ICTs are important in information dissemination and capacity building for climate change adaptation and awareness. In order for rural people to benefit from various applications and capabilities of ICTs, in particular, mobile phone applications, there is need to improve telecommunications and broadcasting infrastructure. Agricultural extension workers who are an important source of information in rural areas, had less knowledge on climate change issues hence the need to incorporate such issues into their training. Initiatives to promote climate change awareness and adaptation should provide platforms for diverse stakeholders to share and exchange information and knowledge on climate change. There is need to improve the reliability of weather forecasting information as well as training farmers on how to interpret the information. Most importantly, complimentary agricultural information, inputs, and technologies should be available and accessible to the farmers. / Environmental Sciences / D. Litt. et Phil (Environmental Management)