Thesis (M. Sc.)--University of Western Sydney, Hawkesbury, 1996. / Includes bibliographical references (p. 177-181).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1968. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

The study attempts to evaluate the usability and effectiveness of an agricultural information booklet known as Sunflower production: A concise guide targeted at small-scale rural farmers in a South African developmental context. The main objectives are to establish the target audience’s current knowledge of printed information as well as to examine the elements of the text such as appreciation, comprehension, and acceptance. This study also attempts to explore demographics and socio-economic factors as possible barriers to the effectiveness of communication in a developmental context. The argument is that the viability of, and prospects for effective communication with the small-scale rural farmers depend on two interrelated aspects vis-à-vis usability and effectiveness. Firstly, usability is the extent to which a communication ‘product’ such as the information booklet can be used by specific users to achieve specific goals with effectiveness, efficiency and satisfaction in a specified context such as agricultural development. Secondly, effectiveness is the completeness and the accuracy with which users achieve specified goals. It often relies on the presentation of information in a way that is understandable to the users. Doak and Doak (1996: 73) argue that although many types of material are suitable, most current information documents have shortcomings that make them difficult to understand. A serious shortcoming includes too much information in the document, which discourages poor readers and tends to obscure the priority of information for all readers. Sometimes the readability levels become too high for the average person. The reader is not asked to interact with the material, so the opportunity for learning and recall is lost. In most instances, difficult, uncommon words are seldom explained through examples. This is an empirical study that attempts to approach the world of research subjects, in this case small-scale rural farmers, with the minimum of preconceived ideas and to look at the phenomenon under discussion, namely usability and effectiveness. It has a predominantly descriptive nature and is focused on the distinguishing characteristics of text focus, expert judgement and reader/user focus. These issues were investigated during the research conducted among small-scale rural farmers in the North West province of South Africa. The booklet was also evaluated with the intention to establish which meaning the receivers find in the booklet on sunflower production and whether these messages really communicate the desired information. The research established that the material is not suitable for the target audience. The findings of the study provided valuable information for development communication message design. It is clear that the dissemination of development information in the rural context must be revised to ensure effectiveness. This study supports the hypothesis that if the presentation of information is not appropriate for a specific target audience, the communication will not be effective. / Dissertation (MA(Development Communication))--University of Pretoria, 2005. / Information Science / unrestricted

Resumo: Criado pela CESP em 1984 como um projeto de assentamento de trabalhadores rurais em áreas remanescentes da construção da hidrelétrica de Ilha Solteira, o Cinturão Verde de Ilha Solteira foi organizado em um total de 90 lotes, sendo 14 irrigados e 76 de sequeiro, com áreas que variam de 2,5 até 10 ha. Com o estímulo dos profissionais responsáveis pela assistência técnica e social aos reassentados, em 1987 foi criada a Associação dos Pequenos Agricultores do Projeto Cinturão Verde de Ilha Solteira tendo, desde o início, entre suas principais ações a constituição de uma patrulha agrícola para viabilizar a realização dos trabalhos de preparo do solo, cultivo, colheita e outros. Ao longo de sua existência a Associação passa por diferentes momentos, sempre associados à presença e mediação de agentes externos. A partir de 1998 - 2000, alguns fatores contribuem para a recuperação da entidade, ao mesmo tempo em que se fortalece a articulação da diretoria da associação com o poder público local, viabilizando o recebimento pela mesma de uma frota de tratores, veículos e implementos diversos, através de projetos de dois deputados federais ligados ao município. A administração dos serviços prestados por esta patrulha, tanto para associados como para terceiros tem sido a principal atividade desta entidade, configurando-a como uma Associação de Máquinas. O trabalho destaca esta característica da Associação, na busca pela consecução de seus objetivos sociais, econômicos e políticos, analisando estas relações com base no referencial teórico do binômio autonomia-dependência. / Abstract: Created by CESP in 1984 as a project of rural workers' establishment in remaining areas of the construction of the Ilha Solteira Dam, the Ilha Solteira Green Belt Project was organized in a total of 90 lots, being 14 irrigated and 76 of dried lands, with areas that vary from 2,5 to 10 hectare. With the responsible professionals' incentive for the technical and social attendance to the resettled, in 1987 the Association of the Small Farmers of the Ilha Solteira Green Belt Project was created tends, since the beginning, among its main actions the constitution of an agricultural patrol to make possible the accomplishment of the works of soil preparation and cultivation. Along its existence the Association goes by different moments, always associated to the presence of external agents' mediation. Starting from 1998 - 2000, some factors contribute to the recovery of the entity, at the same time in strengthens the articulation of the management of the association with the local public power, making possible the greeting for the same of a fleet of tractors, vehicles and several implements, through two federal deputies' projects linked to the municipal district. The administration of the services rendered by this patrol, so much for associated as for third it has been the main activity of this entity, configuring it as an Association of Machines. The work highlights this characteristic of the Association, in the search for the attainment of its social, economic and political objectives, analyzing these relationships with base in the theoretical referential of the binomial autonomydependence. / Orientador: Rosângela Aparecida de Medeiros Hespanhol / Coorientador: Luís Antonio Barone / Mestre

Made available in DSpace on 2014-06-11T19:26:13Z (GMT). No. of bitstreams: 0 Previous issue date: 2005Bitstream added on 2014-06-13T19:13:12Z : No. of bitstreams: 1 araujo_cam_me_prud.pdf: 1458655 bytes, checksum: 64fb4b592d38fae2f7af5c8bc1e695a2 (MD5) / Criado pela CESP em 1984 como um projeto de assentamento de trabalhadores rurais em áreas remanescentes da construção da hidrelétrica de Ilha Solteira, o Cinturão Verde de Ilha Solteira foi organizado em um total de 90 lotes, sendo 14 irrigados e 76 de sequeiro, com áreas que variam de 2,5 até 10 ha. Com o estímulo dos profissionais responsáveis pela assistência técnica e social aos reassentados, em 1987 foi criada a Associação dos Pequenos Agricultores do Projeto Cinturão Verde de Ilha Solteira tendo, desde o início, entre suas principais ações a constituição de uma patrulha agrícola para viabilizar a realização dos trabalhos de preparo do solo, cultivo, colheita e outros. Ao longo de sua existência a Associação passa por diferentes momentos, sempre associados à presença e mediação de agentes externos. A partir de 1998 - 2000, alguns fatores contribuem para a recuperação da entidade, ao mesmo tempo em que se fortalece a articulação da diretoria da associação com o poder público local, viabilizando o recebimento pela mesma de uma frota de tratores, veículos e implementos diversos, através de projetos de dois deputados federais ligados ao município. A administração dos serviços prestados por esta patrulha, tanto para associados como para terceiros tem sido a principal atividade desta entidade, configurando-a como uma Associação de Máquinas. O trabalho destaca esta característica da Associação, na busca pela consecução de seus objetivos sociais, econômicos e políticos, analisando estas relações com base no referencial teórico do binômio autonomia-dependência. / Created by CESP in 1984 as a project of rural workers' establishment in remaining areas of the construction of the Ilha Solteira Dam, the Ilha Solteira Green Belt Project was organized in a total of 90 lots, being 14 irrigated and 76 of dried lands, with areas that vary from 2,5 to 10 hectare. With the responsible professionals' incentive for the technical and social attendance to the resettled, in 1987 the Association of the Small Farmers of the Ilha Solteira Green Belt Project was created tends, since the beginning, among its main actions the constitution of an agricultural patrol to make possible the accomplishment of the works of soil preparation and cultivation. Along its existence the Association goes by different moments, always associated to the presence of external agents' mediation. Starting from 1998 - 2000, some factors contribute to the recovery of the entity, at the same time in strengthens the articulation of the management of the association with the local public power, making possible the greeting for the same of a fleet of tractors, vehicles and several implements, through two federal deputies' projects linked to the municipal district. The administration of the services rendered by this patrol, so much for associated as for third it has been the main activity of this entity, configuring it as an Association of Machines. The work highlights this characteristic of the Association, in the search for the attainment of its social, economic and political objectives, analyzing these relationships with base in the theoretical referential of the binomial autonomydependence.

Climate change involves long-term change in the state of the climate. It is expected to have negative effects which include the increased frequency and intensity of climate extremes such as droughts, floods and storms. In addition, agricultural seasons and productivity are generally expected to be affected. This is likely to compound the problems that rural people in Africa face, especially the smallholder farmers. Thus, adaptation is of paramount importance. However, many factors limit the ability of farmers to adapt to climate change. This includes lack of information and knowledge about climate change. In rural areas an important source of information is agricultural extension; however, in some cases it is not effective and efficient. Information and Communication Technologies (ICTs) have been noted to play an important role in the dissemination of agricultural information, and recently, their potential in contributing to climate change awareness and adaptation has received increased attention. Therefore, the study aims to explore how ICTs contribute to climate change awareness and adaptation amongst communal farmers. The study was conducted in Seke and Murewa Rural Districts (herein Seke and Murewa) situated in Mashonaland East Province of Zimbabwe. The target population were communal farmers who are mainly dependent on agriculture (field crops, horticulture, fruit production, and livestock rearing). The two districts have climate associated with natural agro-ecological region II, with an average rainfall of 500-700 mm. The study used the mixed methods approach, which combined the quantitative method based on a survey of 300 farming households and the qualitative method based on key informant interviews. A multi-stage sampling approach was used for the survey. The data was collected in 2011. The Statistical Package for Social Scientists (SPSS) package was used for data entry and descriptive statistics, while Stata data analytical package was used for regression analysis. The first objective was to determine the level of access to ICTs by communal farmers in the two districts. Most of the respondents in both districts knew and owned the following ICTs namely, the radio, the mobile phone, and the television (TV). The main power sources for the ICTs were solar power, national grid electricity, and rechargeable batteries. Most of the respondents in both districts read newspapers, and church magazines. For almost all the print media in both districts, the main source of the media was through friends and relatives, buying and to some extent libraries and public places. The majority of respondents understood the language used in various ICTs, though some had difficulties in understanding the English language. The second objective was to assess how access to ICTs influenced climate change awareness amongst communal farmers in the two districts. The majority of respondents in both districts were generally found to be aware of climate change. Nevertheless, some of those who perceived themselves as being aware were actually not aware or had low awareness as revealed by the climate change awareness index. The respondents had limited understanding of the issues relating to causes and intervention measures to address climate change. From the regression analysis, the following factors were found to have a significant positive influence on climate change awareness: access to mobile phone, access to radio, access to newspapers, access to agricultural extension, participation in developmental and farmer organisations, having talked about climate change, education level, and age of the respondent. One variable namely position of authority had a significant negative relationship. The third objective of the study was to investigate the contribution of ICTs in climate change adaptation amongst the communal farmers. This objective was fulfilled by mainly concentrating on assessing how farmers accessed forecasting and early warning information. Up to two-thirds of the respondents indicated that they did not have access to timely early warning information on droughts and violent storms. In addition, around half of the respondents indicated that they were not getting information on the likely rainfall amount and distribution in the coming season. Respondents ranked deciding the planting dates and the choice of crop varieties as the most important farm decision-making activities that were influenced by forecasting information. Some of the channels through which farmers accessed early warning and weather information were radio, extension, direct enquiry, TV, other farmers, newspapers, mobile phone, and farming magazines. This study showed that both old and new ICTs are important in information dissemination and capacity building for climate change adaptation and awareness. In order for rural people to benefit from various applications and capabilities of ICTs, in particular, mobile phone applications, there is need to improve telecommunications and broadcasting infrastructure. Agricultural extension workers who are an important source of information in rural areas, had less knowledge on climate change issues hence the need to incorporate such issues into their training. Initiatives to promote climate change awareness and adaptation should provide platforms for diverse stakeholders to share and exchange information and knowledge on climate change. There is need to improve the reliability of weather forecasting information as well as training farmers on how to interpret the information. Most importantly, complimentary agricultural information, inputs, and technologies should be available and accessible to the farmers. / Environmental Sciences / D. Litt. et Phil (Environmental Management)

Access and use of information facilitate the improvement of agriculture in rural areas. It is therefore important to ensure that adequate and appropriate information flows to the rural areas, and that farmers are able to utilise it. This study investigated the access and use of poultry management information in three rural districts of Tanzania, namely Iringa Rural, Morogoro Rural and Mvomero. The survey method, supplemented by methodological triangulation, was used to collect both quantitative and qualitative data. A semi-structured questionnaire was used to collect data from 360 poultry farmers in the selected rural communities. Sixteen focus group discussions were conducted, in which 160 farmers participated. Twenty-two information providers were interviewed. The SPSS® software was used to analyse quantitative data, while qualitative data was analysed using content analysis. The findings indicated that poultry farmers needed information on poultry disease control, poultry protection, shelter for poultry and poultry production. There was very low identification and prioritisation of farmers’ information needs by the information providers. Farmers accessed information that had a direct impact and was deemed relevant to their farming activities. It was revealed that farmers accessed information mainly from interpersonal sources. Likewise, farmers preferred interpersonal and informal sources to formal sources of information. The extension officers were considered to be the most effective information source, followed by family, friends, and neighbours. Various factors, such as lack of awareness, unavailability of extension officers and poor infrastructure, influenced access and use of poultry management information. It was concluded that most of the information providers were not aware of the farmers’ information needs, and as a result they were not in a position to disseminate relevant information. In addition, farmers were used to an oral culture, which means that they would probably continue to depend on interpersonal sources of information, regardless of the availability of formal channels and modern sources. The study recommended several measures, including the use of multiple sources of information and delivery of information in a variety of formats, in order to accommodate various categories of farmers. The study also suggested some areas for further research. Furthermore, a model for effective dissemination of poultry management information in rural areas was proposed. / Information Science / D. Litt. et Phil. (Information Science)

Climate change involves long-term change in the state of the climate. It is expected to have negative effects which include the increased frequency and intensity of climate extremes such as droughts, floods and storms. In addition, agricultural seasons and productivity are generally expected to be affected. This is likely to compound the problems that rural people in Africa face, especially the smallholder farmers. Thus, adaptation is of paramount importance. However, many factors limit the ability of farmers to adapt to climate change. This includes lack of information and knowledge about climate change. In rural areas an important source of information is agricultural extension; however, in some cases it is not effective and efficient. Information and Communication Technologies (ICTs) have been noted to play an important role in the dissemination of agricultural information, and recently, their potential in contributing to climate change awareness and adaptation has received increased attention. Therefore, the study aims to explore how ICTs contribute to climate change awareness and adaptation amongst communal farmers. The study was conducted in Seke and Murewa Rural Districts (herein Seke and Murewa) situated in Mashonaland East Province of Zimbabwe. The target population were communal farmers who are mainly dependent on agriculture (field crops, horticulture, fruit production, and livestock rearing). The two districts have climate associated with natural agro-ecological region II, with an average rainfall of 500-700 mm. The study used the mixed methods approach, which combined the quantitative method based on a survey of 300 farming households and the qualitative method based on key informant interviews. A multi-stage sampling approach was used for the survey. The data was collected in 2011. The Statistical Package for Social Scientists (SPSS) package was used for data entry and descriptive statistics, while Stata data analytical package was used for regression analysis. The first objective was to determine the level of access to ICTs by communal farmers in the two districts. Most of the respondents in both districts knew and owned the following ICTs namely, the radio, the mobile phone, and the television (TV). The main power sources for the ICTs were solar power, national grid electricity, and rechargeable batteries. Most of the respondents in both districts read newspapers, and church magazines. For almost all the print media in both districts, the main source of the media was through friends and relatives, buying and to some extent libraries and public places. The majority of respondents understood the language used in various ICTs, though some had difficulties in understanding the English language. The second objective was to assess how access to ICTs influenced climate change awareness amongst communal farmers in the two districts. The majority of respondents in both districts were generally found to be aware of climate change. Nevertheless, some of those who perceived themselves as being aware were actually not aware or had low awareness as revealed by the climate change awareness index. The respondents had limited understanding of the issues relating to causes and intervention measures to address climate change. From the regression analysis, the following factors were found to have a significant positive influence on climate change awareness: access to mobile phone, access to radio, access to newspapers, access to agricultural extension, participation in developmental and farmer organisations, having talked about climate change, education level, and age of the respondent. One variable namely position of authority had a significant negative relationship. The third objective of the study was to investigate the contribution of ICTs in climate change adaptation amongst the communal farmers. This objective was fulfilled by mainly concentrating on assessing how farmers accessed forecasting and early warning information. Up to two-thirds of the respondents indicated that they did not have access to timely early warning information on droughts and violent storms. In addition, around half of the respondents indicated that they were not getting information on the likely rainfall amount and distribution in the coming season. Respondents ranked deciding the planting dates and the choice of crop varieties as the most important farm decision-making activities that were influenced by forecasting information. Some of the channels through which farmers accessed early warning and weather information were radio, extension, direct enquiry, TV, other farmers, newspapers, mobile phone, and farming magazines. This study showed that both old and new ICTs are important in information dissemination and capacity building for climate change adaptation and awareness. In order for rural people to benefit from various applications and capabilities of ICTs, in particular, mobile phone applications, there is need to improve telecommunications and broadcasting infrastructure. Agricultural extension workers who are an important source of information in rural areas, had less knowledge on climate change issues hence the need to incorporate such issues into their training. Initiatives to promote climate change awareness and adaptation should provide platforms for diverse stakeholders to share and exchange information and knowledge on climate change. There is need to improve the reliability of weather forecasting information as well as training farmers on how to interpret the information. Most importantly, complimentary agricultural information, inputs, and technologies should be available and accessible to the farmers. / Environmental Sciences / D. Litt. et Phil (Environmental Management)

Access and use of information facilitate the improvement of agriculture in rural areas. It is therefore important to ensure that adequate and appropriate information flows to the rural areas, and that farmers are able to utilise it. This study investigated the access and use of poultry management information in three rural districts of Tanzania, namely Iringa Rural, Morogoro Rural and Mvomero. The survey method, supplemented by methodological triangulation, was used to collect both quantitative and qualitative data. A semi-structured questionnaire was used to collect data from 360 poultry farmers in the selected rural communities. Sixteen focus group discussions were conducted, in which 160 farmers participated. Twenty-two information providers were interviewed. The SPSS® software was used to analyse quantitative data, while qualitative data was analysed using content analysis. The findings indicated that poultry farmers needed information on poultry disease control, poultry protection, shelter for poultry and poultry production. There was very low identification and prioritisation of farmers’ information needs by the information providers. Farmers accessed information that had a direct impact and was deemed relevant to their farming activities. It was revealed that farmers accessed information mainly from interpersonal sources. Likewise, farmers preferred interpersonal and informal sources to formal sources of information. The extension officers were considered to be the most effective information source, followed by family, friends, and neighbours. Various factors, such as lack of awareness, unavailability of extension officers and poor infrastructure, influenced access and use of poultry management information. It was concluded that most of the information providers were not aware of the farmers’ information needs, and as a result they were not in a position to disseminate relevant information. In addition, farmers were used to an oral culture, which means that they would probably continue to depend on interpersonal sources of information, regardless of the availability of formal channels and modern sources. The study recommended several measures, including the use of multiple sources of information and delivery of information in a variety of formats, in order to accommodate various categories of farmers. The study also suggested some areas for further research. Furthermore, a model for effective dissemination of poultry management information in rural areas was proposed. / Information Science / D. Litt. et Phil. (Information Science)

Namibia has the third lowest population density in the world and a large part of the population are dependent on small-scale subsistence farming for survival. What was found during the study is that large distances between communities has created challenges in terms of infrastructure, logistics and communication. These factors needsto be taken into consideration when conducting or starting business. This research examined success factors in existing business initiatives by and for rural farmers in northern Namibia with focus on the implementation of new technology that supports everyday work. Previous literature shows that the best way to implement and startbusiness in scarcely populated areas has not eectively been addressed. The purpose of this study is to gain a general understanding of the context and identify business model success. An eight-week eld study was performed in Namibia during spring of2018. Empirical data was gathered through qualitative interviews and workshops with farmers and business initiative takers that focus on the cultivation and processing of the staple grain mahangu. The main ndings from the research is that more businesses are forming in these rural areas and farmers are slowly adapting to the benets thatnew technology entails, although, full acceptance of new tools is slower due to the long distances, low income, and deeply rooted traditions. A major success-factor is to increase availability through small-scale empowerment of many farmers. Having many smaller businesses in a large area will increase the availability which in turn will lead to increased spread and adaption of technology. The long term benets of new businesses can support the development of the country and also increase quality of life for rural people. It was also identied that a large part of the population conduct business on the informal markets, which implies that no taxes are paid. For future research it is recommended to investigate how a transition from the informal to formal market can aect the lives of the farmers but also the national development of the country. / Namibia har den tredje lägsta befolkningstätheten i världen och en stor del av befolkningen är beroende av småskaligt lantbruk för att överleva. Det som konstaterats under studien är att stora avstånd mellan befolkningen skapar nya utmaningar när det gäller infrastruktur, logistik och kommunikation. Dessa faktorer måste beaktas vid genomförande eller påbörjande av nya verksamheter. Denna forskning undersökte framgångsfaktorer inom befintliga affärsverksamheter, av och för lantbrukare i norra Namibia med fokus på implementering av ny teknik som stödjer och underlättar det dagliga arbetet. Tidigare litteratur påvisade att nuvarande forskning, gällande det bästa sättet att genomföra och starta verksamheter i områden med låg befolkningstäthet för självförsörjande bönder är begränsad. Syftet med denna studie är att skapa en generell förståelse för sammanhanget och identifiera framgångsfaktorer för existerande affärsmodeller. En 8-veckor lång fältstudie utfördes i Namibia under våren 2018. Empirisk data samlades genom kvalitativa intervjuer och workshops med bönder och affärsinitiativtagare som fokuserar på odling och bearbetning av basgrödan mahangu. Resultat visar att ny teknologi är på uppgång och bönder anpassar sig, om än långsamt, till de fördelar som ny teknik innebär. Full acceptans av nya verktyg är emellertid långsam. Detta på grund av långa avstånd, låg inkomst och djupt rotade traditioner. En viktig framgångsfaktor vore att stötta småskaliga jordbruksentreprenörer. Att ha många mindre företag i ett stort område ökar tillgängligheten vilket i sin tur leder till ökad spridning, acceptans och anpassning av ny teknik. De långsiktiga fördelarna med nya företag är att de kan öka livskvaliteten för landsbygden därmed stödja Namibias övergripande utveckling. Det identfierades också att en stor del av befolkningen bedriver verksamhet påde informella marknaderna, vilket innebär att inga skatter betalas. För framtida forskning rekommenderas att undersöka hur en övergång från den informella till den formella marknaden kan påverka böndernas liv, men också landets nationella utveckling.