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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A exaustividade e a especificidade como valores éticos no processo de indexação: aspectos conceituais e deontológicos / The exhaustivity and specificity as ethical values at indexing process: conceptual and deontologic aspects

Evangelista, Isadora Victorino [UNESP] 02 May 2016 (has links)
Submitted by Isadora Victorino Evangelista null (isadora.biblio@marilia.unesp.br) on 2016-05-31T11:38:46Z No. of bitstreams: 1 Dissertação finalizada.pdf: 1704534 bytes, checksum: 0784e2fe4bb6365bb43b53654884dd80 (MD5) / Approved for entry into archive by Ana Paula Grisoto (grisotoana@reitoria.unesp.br) on 2016-05-31T20:09:10Z (GMT) No. of bitstreams: 1 evangelista_iv_me_mar.pdf: 1704534 bytes, checksum: 0784e2fe4bb6365bb43b53654884dd80 (MD5) / Made available in DSpace on 2016-05-31T20:09:10Z (GMT). No. of bitstreams: 1 evangelista_iv_me_mar.pdf: 1704534 bytes, checksum: 0784e2fe4bb6365bb43b53654884dd80 (MD5) Previous issue date: 2016-05-02 / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / Considerando a natureza mediadora dos processos de organização da informação, destaca-se a necessidade de abordagem da dimensão ética desses processos, especialmente no que se refere às consequências para a recuperação da informação. Assim, coloca-se o problema relativo aos conceitos de exaustividade e especificidade na indexação, considerando-se estes não só como simples medidas de recuperaçãoda informação mas também como valores éticos que condicionam a prática do indexador. Com base nos artigos recuperados na revisão bibliográfica e partindo da análise de conteúdo proposta por Bardin (2008), foram considerados os conceitos de exaustividade e especificidade, enquanto valores éticos na área da organização da informação. Os resultados foram analisados de modo a evidenciar as dimensões éticas que se associam à questão da exaustividade e da especificidade na prática da indexação, possibilitando um diagnóstico mais efetivo sobre essa questão. Conclui-se que essas características podem ser entendidas como além de medidas, pois afetam de forma direta a recuperação informacional, estabelecendo a quantidade e a qualidade dos termos representativos, ao mesmo tempo que podem também ser encarados enquanto valores éticos da atividade de indexação. / Considering the intermediary nature of the Information Organization processes, it is important to point out the ethical components in this context, specially the ones related to Information Retrieval. In this way, this study has the aim to explore two concepts − exhaustivity and specificity − in indexing which can be moving from simple Information Retrieval measures to indexer’s ethical values. This study has the goal to analyse the concepts exhaustivity and specificity as ethical values in Information Organization applying the content analysis method proposed by Bardin (2008). The results discussion was developed in a way which could present a scheme stressing the ethical dimensions associated with exhaustivity and specificity in indexing, concluding that these characteristics can be seen beyond mere measures, because they affect directly information retrieval, establishing quantity and quality of representative terms, regarded this way, as ethical values for indexing. / FAPESP: 2014/05546-4
2

Etický rozměr content marketingu na sociálních sítích / The ethical dimension of content marketing on social networks

Švamberk, Viktor January 2020 (has links)
This diploma thesis describes and analyzes the ethical dimension of content marketing practice on social networks. The rapid pace of technological progress, shaping the birth of participatory Web 2.0 and social networks, has led to an ever-increasing gap between the everyday online experience and the discourse of applied ethics. Three main goals of this thesis are met. First, current academical knowledge (and its limits) in the field of marketing and information ethics is described. Secondly, with the help of Luciano Floridi's Information Ethics, a unified ethical framework for assessing specific moral dilemmas on social networks is constructed. Lastly, this framework is verified in an extensive Reddit case study, where each of the six pillars of the constructed ethical framework (which affects fundamental parameters and manifestations indicating unethical activity) are tested on manifestations of unacknowledged marketing activity. At the same time, the existence and emergence of the so-called ethical vacuum are illustrated, indicating that there is a need to update the theoretical approaches of applied ethics for the specifics of social networks and the infosphere in general.

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