¡@It has been a world wide focus on applying information technology (IT) to learning, and a principal educational policy on integrating IT with teaching. The application of IT to teaching and learning relies on teachers¡¦ and students¡¦ adaptation to digitalized teaching materials. Exploring the factors affecting teachers¡¦ attitude and tendency of using digitalized teaching materials will, beyond doubt, assist the promotion of diffusing IT to teaching. A related research of technology acceptance model (TAM) indicates that the availability and easiness of using scientific and technical products are the leading factors whether a user will accept the product. As digitalized teaching materials can be considered as a kind of scientific and technical products, the availability and easiness of using the products should be also the critical factors when teachers and students choose and apply the digitalized teaching materials. This study adopts TAM to verify the exploration results of teachers¡¦ and student¡¦attitude about digitalized teaching materials. Since the unbalance of frequency in using digital material for teaching between teachers, we separate samples into two groups, i.e. fresh users and advanced users. Fresh users are teachers who have never actually used digital materials in teaching but ever practiced them; Advanced users are those who sometimes or often apply them in instruction activities. For students, we choose students who are taking courses through network as the sample space. According to literatures and practical experience, the external factors are the characteristics of digitalized teaching materials, teachers¡¦ and students¡¦ information literacy, and the interaction between teachers or between learners respectively. This study takes the aforementioned three factors as independent variables to analyze the relationship between usefulness and easy-of-use (dependent variables), and, in addition, takes usefulness and easy-of-use to inquire the acceptance attitude. Furthermore, multiple regression analyses are conducted to obtain their relationships. The research proceeds with questionnaires. Subjects for filling out questionnaires are selected from teachers participating workshops on integration IT with teaching or digitalized teaching material announcement. The results show that the fresh user teachers with three external factors conform with the TAM, while the advanced user teachers do not conform with TAM at all. Furthermore, students in these three external factors have the same result with that of fresh user teachers. These results improve our understanding of the external factors affecting the acceptance of digitized teaching materials, which can be used for developing the promotion campaign of digitized teaching materials. Keyword: Integration of Information Technology with Teaching, digitalized teaching materials, technology acceptance model

Submitted by William Justo Figueiro (williamjf) on 2015-07-08T22:48:45Z No. of bitstreams: 1 13b.pdf: 711491 bytes, checksum: e4d1b552dd64da47698e31f2948e73ec (MD5) / Made available in DSpace on 2015-07-08T22:48:45Z (GMT). No. of bitstreams: 1 13b.pdf: 711491 bytes, checksum: e4d1b552dd64da47698e31f2948e73ec (MD5) Previous issue date: 2012-11-22 / UNISINOS - Universidade do Vale do Rio dos Sinos / A indústria calçadista brasileira tem assistido à redução da produção nacional, a qual decorre da entrada de novos players no mercado nacional e na diminuição das vendas de calçados destinados à exportação. Tal conjuntura forçou esse setor a rever suas dimensões de competição e as estratégias de integração da cadeia de suprimentos calçadista. Nesse cenário, foi criado o Grupo de Otimização Logística – GOL – com o objetivo de integrar empresas. Para tal, procurou melhorar a articulação do arranjo produtivo, por meio da adoção de tecnologia de informação, capaz de permitir a padronização de processos de expedição e recebimento de mercadorias, identificação de produtos e troca eletrônica de dados. Buscou, assim, aumento da eficiência logística da cadeia de suprimentos e a viabilização dessas metas pela adoção de um padrão aberto para a gestão de informações na cadeia de suprimentos (também conhecido como modelo aberto). Contudo, o GOL vem encontrando restrições em colocar em prática o objetivo proposto. Em especial, o mesmo não está conseguindo suplantar o modelo de proprietário (não aberto) de gestão de informações, atualmente em uso na maioria das empresas. Desta forma, o presente trabalho objetiva identificar “Como se desenvolve a disputa pelo padrão dominante de gestão da informação na cadeia de suprimentos calçadista?” Foi utilizada a metodologia estudo de caso exploratório qualitativo. As principais técnicas de pesquisa utilizadas foram entrevista semiestruturada, visita de campo e análise documental. Foram entrevistados gestores da área de TI e suprimentos do setor calçadista. Os achados indicam que a instigação pelo emprego do modelo proprietário de integração da TI dá-se ocorreu pela “oferta” de um modelo simples e barato. Ademais, reduzido número de informações transitadas entre as empresas e baixo custo de implementação e operacionalização. Esses elementos parecem justificar a penetração do referido modelo no setor estudado. Em contrapartida, a incitação pela utilização do modelo aberto dá-se pela proposta de maior organização dos processos internos de gestão da TI, gestão de estoques e produção. Em adição, facilidade no fluxo de informações e materiais na cadeia de suprimentos calçadista. Embora tecnicamente mais avançada, a complexidade de adoção e os custos da solução estudada têm limitado a penetração da mesma na cadeia de suprimentos. Compreender os motivos da limitada padronização e integração verificada, a despeito dos benefícios que estas podem trazer tanto para a cadeia de suprimentos calçadista, quanto para a empresa. A principal contribuição do trabalho foi desvelar os elementos que permitiram a criação de condições para melhor articulação da cadeia de suprimentos 8 calçadista, propiciando aumento de velocidade e flexibilidade produtiva ao setor, de forma a atender às dimensões de competição que integram a indústria calçadista. / The Brazilian footwear industry has witnessed the reduction of its domestic production due to the entry of new players in the domestic market and the decrease of footwear exportation. This situation has forced the sector to review its dimensions of competition and integration strategies of footwear supply chain. In this scenario, a Group Logistics Optimization was established – GOL – aiming to integrate businesses, improving production arrangement by adopting technological information which enables the standardization of the process of shipping and receiving of goods, identification of products and electronic data interchange, seeking thereby increasing in the efficiency of the logistics supply chain. The feasibility of these targets by the adoption of an open standard for information management in the supply chain (also known as open model). However, the GOL has found restrictions on putting into practice the proposed objective. In particular, it is failing to supplant the owner model (not open)of information management currently used in most businesses. Thus, this study aims to identify "How the dominant pattern of information management in footwear supply chain is developed?". It was used the qualitative exploratory case study methodology. The main research techniques used were semi-structured interviews, field visits and document analysis. Managers related to the IT field and supplies were interviewed. The findings indicate that the instigation by the use of the owner model of IT integration occurs through the "offer" of a simple and cheap model. Further, few carried information between companies and low cost of implementation and operation. These elements seem to justify the large penetration of that model in the studied industry. In contrast, the incentive for the use of the open model is given through the proposal of a greater organization of internal processes of IT management, inventory management and production. In addition, easiness the flow of information and materials in footwear cluster. Although technically more advanced, the complexity and costs of adoption of this solution have limited its penetration in the supply chain studied. To understand the reasons for the limited standardization and integration analysis, despite the benefits that these can bring to both the footwear supply chain as for the company. The main contribution of this work will be to disclose the details that enable the creation of conditions for a better articulation of the footwear supply chain, providing speed increase and productive flexibility to the sector, in order to meet the dimensions of competition that integrate the footwear industry.