Abstract Employing and exploiting his specialist are the most important for live. From view of economy¡Bsociality¡Bfamily and disabled people ,vocational rehabilitation is very important job. How to promote to let disabled people have ability to work, and to help them in job market,which is important thing in handicapped weal policy. This research¡¦s aim to know question for disabled people who intent to work in job market,and to discuss how to promote their work intention. This research synthesized a theory model for disabled people who intent to work, and provided a real intention to work construct for physically disability,and developed seven constructs for disabled people who intent to work. This research sampled from 303 physically disabilities and 207 non-disabled people in Kaohsiung, result as following: 1.Showing current employment statistics for disabled people in Kaohsiung 2.Physically disabilities are higher than non-disabled people in striving motivation,but are less work-intetion willing. 3. Physically disabilities are less than non-disabled people in striving motivation and intenting to wok. 4. Philosophy of job, handicapped life subsidy, cognizance of government policy are three major influent factors for physically disabilities who intent to work, family cares and interactives, predicated co-work construct are relative second influent factors.

For managing an enterprise, the exterior must face the fast changes of markets, technologies, and customers and the interior must communicate and coordinate among superiors, colleagues, and subordinates. Under the allocation of limited resources, members in organization usually utilize their own power to acquire the extra-benefits for protecting their own or group¡¦s benefits. The frequency and strength of political behavior occurred in the organization depend on the factors such as organizational framework and environment to be varied. Among these factors, the employee mindset is a major problem ¡]Tushman¡A1977¡^. The study uses Perceptions of Organizational Politics Model developed by Ferris et al.¡]1989¡^as research frame to discuss the effects of perception of organizational politics on job satisfaction, job pressure, Job involvement, and turnover tendency of organizational employees: do Perceptions of Organizational Politics vary in different industries and if there is a difference in the degree of Perception of Organizational Politics of employee¡¦s behavior in different industries. In the study, Perceptions of Organizational Politics Scale (POPS) totals 26 items which adopt 15 items from POPS of Kacmar & Carlson (1992) plus 11 items out of 31 items of Kacmar & Ferris (1992). After factor analysis, the POPS is divided into four perspectives: ¡§superior behavior¡¨, ¡§go along to get ahead¡¨, ¡§promotion and difference between policy practice and execution ¡¨ and ¡§coworker and clique behavior¡¨. The objectives of the study are ¡§public and private hospital¡¨, ¡§private high technology industry¡¨, ¡§private traditional manufacturing industry¡¨, ¡§public service industry¡¨, ¡§government agency¡¨ and ¡§public and private school¡¨. A total of 1141 questionnaires were mailed to the firms of industries described above, among the returned, 935 questionnaires were effective. The data were analyzed by Correlation Analysis, Reliability Analysis, Factor analysis, ANOVA , and Regression Analysis. The results show as the followings: 1. ¡§Sex¡¨, ¡§Age¡¨, ¡§education level¡¨ and ¡§tenure¡¨ of individual variables have no significant difference in Perceptions of Organizational Politics. 2. The results of the whole sample analysis confirm that Perceptions of Organizational Politics in the elementary employees are higher than that in the superiors. 3. In the study of cross-organizational comparison, It is found that in different industries Perceptions of Organizational Politics indeed cause negative effects on job satisfaction and job involvement, which make employees produce job pressure and increase the intention to leave. 4. The degree of Perceptions of Organizational Politics in employees varies in different industries, among surveyed industries, the Perceptions of Organizational Politics in ¡§public and private hospital¡¨ are highest. 5. ¡§Superior behavior¡¨ is the most important reason to cause employees¡¦ job unsatisfaction, job pressure and turnover tendency in different industries. 6. The study shows that ¡§coworker and clique behavior¡¨ has no significant effect on employee¡¦s job satisfaction, job involvement and turn over tendency, however, it is the main source of employee¡¦s job pressure in ¡§private high technology industry ¡¨and ¡§government agency¡¨. 7. ¡§Salary, Promotion and difference between policy practice and execution ¡¨ is the major reason for employees in ¡§private traditional manufacturing industry¡¨ to decease the intention of job involvement. It means that employees in ¡§private traditional manufacturing industry¡¨ than that in other industries care salary, promotion and difference between policy practice and execution. 8. Employees in ¡§public service industry¡¨ and ¡§public and private school¡¨ have higher level of job satisfaction than other surveyed industries. 9. Employees in ¡§public and private hospital¡¨, ¡§private traditional manufacturing industry¡¨ and ¡§private high technology industry¡¨ have higher job pressure than other surveyed industries. 10. Employees in ¡§private high technology industry¡¨, ¡§public and private school¡¨ and ¡§public service industry¡¨ have higher intention of job involvement than other surveyed industries. 11. Employees in ¡§private traditional manufacturing industry¡¨ and ¡§public and private hospital¡¨ have higher turnover tendency than other industries. The results of the study confirm that Perceptions of Organizational Politics indeed cause negative effects on employee¡¦s job satisfaction and job involvement, bring employees job pressure, result in decrease of job morale, and further increase the intention to leave. At this time, it depends on managers how to develop their own creativity and carry out strategic integration to gather the organizational members together. So a high performance team can be built to increase the competitive ability of the enterprise.

Members¡¦ political behaviors in organizations often influence the decision of Human Resources on members¡¦ salary or promotion. After perceiving organizational politics that might alter their expected job reward and performances, in the short run, employees might react negatively and lead to behaviors such as reduction of job involvement, dissatisfaction, job anxiety, as well as absentness. In the long run, there will be increasing turnover. The purpose of this study is to understand the relationship among Perception of Organizational Politics (POPs), Turnover Intention and Job Satisfaction. Through empirical survey data analysis, the findings are as follows: 1.There is no relationship between gender and turnover intention. 2.Members¡¦ age is negatively correlated with their turnover intention. 3.The turnover intentions of college & university graduates are lower than those with less education. 4.Members who are single have a higher turnover intention, compared with those of married members. 5.Members with longer tenure have a lower turnover intention. 6.Managers¡¦ turnover intention is lower than those with non-manager positions. 7.Members with higher POPs also tends to have higher turnover intentions. 8.Members with higher POPs have lower job satisfaction. 9.Job Satisfaction serves as an intervening variable, partially mediates the relationship between members¡¦ POPs and their turnover intentions.

The business model of on-line group buying has been introduced and thrived since 1998 in America. Unfortuately, this internet-based purchase merchanism did not make its growing progress which should be presumed to be an effective and attractive system as an efficient transaction spot on line. Our research specifically focused on the physical consumers' view, including the practical participants in the on-line group buying and the general consumers who never have such experiences on it, to establish a statistical analysis on the effects to consumers' join intention and purchase decision of on-line group buying. We intend to explore the most direct recognition and requirements of the consumers in this commercial mechanism. Also would like to contribute some effective and valuable advices to the future business running under the on-line group buying model for reaching a successful development on it. Over the thorough approach on the collection of related research essays and from the close observation and investigation on the domestic on-line group buying activities, we therefore designed a questionnaire composed with the possible items which might effect the consumers' intention to decide if they would like to join the group buying. By applying the exploratory factor analysis, in this essay, we conclude the 8 major dimensions to our research topic: (1) Familiarity with the group-buying platform and initiators, (2) Recognition to essentials of products, (3) Fulfillment of the cumulative volume of orders, (4) Delivery and payment terms, (5) Convenience to consumers' decision process, (6) Gap between reference prices, (7) Stimulative function, (8) Brand recognition. Furthermore, we can obtain the following inductive reasoning comments from our descriptions and definitions on the 8 major dimensions of our survey. A. Maturity of the internet use can effectively increase consumers' intention to join the on-line group buying. B. Mutation of the modren lifestyle can just meet and satisfy the requirements from consumers. C. Model of group buying can easily and promptly raise the consumers' involvement and understanding on target products.

The present research is aimed at understanding the current situation of the fringe benefits demand and satisfaction of the R&D engineers. It investigates the effects of the fringe benefits satisfaction in regard to two aspects: the commitments of the organizations and the intention to quit of the employees. The population of our survey is confined to the R&D engineers of High-tech Industry. Of totally 255 distributed questionnaires, there are 176 effective. The results of our study are concluded as follows: 1.Among 38 kinds of fringe benefits surveyed, 7 of them, namely, group-term insurance, festivities gifts or coupons, birthday gifts or coupons, wedding and funeral money, regular medical check, domestic and foreign trips and interest clubs, have the highest occurrence; over 90% of the companies offer them. Besides, more than 50% of the companies offer 21 kinds of fringe benefits. Hence it shows that the companies from the high-tech industry stress on employees¡¦ benefit. 2.As regard to the fringe benefits which R&D engineers value, they are for the most part also the one which R&D engineers satisfy, e.g. regular medical check, group-term insurance, emergency financial assistance, free parking lots, additional vacations beside those specified by the Labor Standards Law, flexible working hours, etc. So it is obvious that high-tech industry companies do take the expectations of the R&D engineers into consideration when they plan their fringe benefits offer. 3.Individual attributes and company variables have the different influences on employee benefit demand and benefit satisfaction. 4.Employee benefit satisfaction is positively related to organizational commitment; Employee benefit satisfaction is negatively related to intention to quit.

¡§Introductory Price¡¨ is a quality signal used in the service introductory period, implying consumers that introductory price brought the loss to service providers. Consumers will guess service providers wish them repurchase the service to recover their loss, so the service should be higher quality and higher value. Past researchers¡¦ empirical studies about signal theory mostly focused on products. Therefore, the objective of this study is to verify whether ¡§Introductory Price¡¨ is an effective quality signal in service industry, and find out other potential variables which have moderate effect with ¡§Introductory Price¡¨. This study use experimental design to examine consumers¡¦ perceived quality, perceived sacrifice, perceived value, and purchase intention when they hear about the introductory price information of new service. Besides, this study use ¡§Price estimate¡¨ to develop a new concept ¡§Relative Introductory Price¡¨. ¡§Introductory Price¡¨, ¡§Competitor¡¦s Price Information¡¨, and ¡§Cost Information¡¨ will influence ¡§Relative Introductory Price¡¨, which will influence the consumers¡¦ perceived quality. The result shows that even though consumers can¡¦t differentiate the introductory price and long-term price, and still think ¡§low price means low quality¡¨, but other price information still has the moderate effect with ¡§Introductory Price¡¨ to influence the ¡§Relative Introductory Price¡¨. Besides, the service providers in Taiwan used to make a high origin price. This kind of pricing style makes existence of other price information become more important.

This research looks at the effects of changes in various kinds of motivation for further study on increases in human capital. On the basis of planned behavior theory, it also examines how both motivation for further study and human capital influence an employee's intention to leave his job. Finally, it also discusses the moderating effects of external labor market opportunity and organization retention practices on the relationship between human capital and intention to leave. At Stage 1 of this longitudinal study 1721 questionnaires were sent out and 1004 valid returns were received. At Stage 2, six months later, a further questionnaire was sent out to the original respondents and 603 valid returns were received. The results show that different motivations for further study have significant and varied effects on increases in human capital. They also show that employees choose to transfer to another unit in order to take advantage of their increased human capital while their organization tries hard to retain them. Where external labor market opportunity is high, employees with increased human capital opt to leave their current organization.

The industry of mobile communication in Taiwan has recently become the fastest growing representative in the mobile communication related industries in the world. After several years of development, the industry has moved into the application development stage for 3rd generation (3G) technologies. Within the related services offered by 3G technologies, the most noticeable and the earliest one to set into promotion are video phone service. However, since 3G technologies become available in year 2005, the utilization of video phone service and its popularity keeps at slow growth. Scholars have pointed out that the consumers¡¦ perception of the products can have impact on their purchasing and using decisions. Further, some scholars also think that if the consumers believe the risk of change is high; their willingness to accept new services is lowered. Based on the above two factors, this research examines the current status on consumers¡¦ perception on 3G technologies and also investigates the interrelationships among consumers¡¦ perception of the cost of change and the utilization of 3G video phone service. After going through the literature on the subject, this research has categorized consumer knowledge into 4 types. In addition, the switching cost which arising from the change of voice service to 3G video phone service by consumers has also been included into the study. The conclusions and recommendations resulting from the investigation and analysis of current consumer knowledge and the switching cost are as follows: 1.Consumers¡¦ product existence knowledge on 3G video phone service and the persuasion knowledge does not have noticeable impact on its usage intention. However, the product attributes knowledge and the knowledge to purchase and usage have positive noticeable impact on its usage intention. 2.The switching cost for consumers to move from voice services to 3G video phone service has noticeable negative impact on its usage intention for 3G video phone service. 3.Consumers¡¦ persuasion knowledge for 3G video phone service has a negative relationship on the switching cost of change for 3G video phone service.

Through the collaboration between internet and conventional media, Power Keyword has become a new fashion in advertising industry last year, which appears at newspaper ads, magazine ads, TV commercials, or even outdoors. Among all mediums, TV has the strongest impact on consumers. More than 40 TV commercials inserted power keyword. Therefore, this research focuses on exploring how marketing specialists should bring the best advertising effectiveness out of power keyword. The purpose of this study is to verify the advertising impact of power keyword through keyword type and advertising type. A 2(Sales promotional advertising and non- sales promotional advertising) x 2(Power keyword Ads with large space and small space) x2(Power keyword Ads with audio and no audio) x2(Power keyword Ads with Yahoo! logo and no Yahoo! logo) between ¡Vsubject factorial design is employed in the research. Advertising communication effectiveness, on the other hand, is measured based on recall effects and search intention. An online quasi-experiment is conducted and data gathered randomly from 436 participants on their perceptions towards power keyword advertisements. Moreover, product involvement is brought into the experiment as moderating variable. The findings of the research indicate that: (1) Promotional advertising has significant influence on advertising communication effectiveness. Promotional advertising results in higher recall effects and search intention than non-promotional advertising. (2) Ads space and position has significant influence on advertising communication effectiveness. Large space of search bar results in higher recall effects and search intention than that with small one. (3) Search intention of promotional advertising does vary based on audio type of search bar on the ads. (4) Recall effect of promotional advertising does vary based on space and position of search bar on the ads. (5) Consumers with different ages, gender, and education result differently in their search intentions.

Modern people pursue skin beauty no longer stays at the stage of basic skin maintenance. Some of them turn to the assist of cosmetic surgery, but some choose to use low-risk and good-effect cosmeceuticals. Recently, the fast growth of beauty care market scale has attracted lots of leading cosmetics brands going to the segmentation of market. Especially, as consumers face many products to choose from, whether country-of-origin and consumers¡¦ product knowledge affect their purchase intention becomes the main point of this study. Furthermore, the study also seeks to explore the customer¡¦s satisfaction toward different Country-of-Origin(COO) and the effect of COO on customer¡¦s satisfaction through using demographics variables and channel types as mediating variables. On the other hand, the relationship between demographics variables and channel types is also worthwhile to examine. This study selects the consumers who have ever used cosmeceuticals from America, France, or Taiwan as the study objects. The results show as the following. First, this study discovers that self-selective and online shopping are the channels which consumers often have access to. Second, the finding also supports that both of COO and consumer¡¦s product knowledge have positive effect on consumer¡¦s purchase intention. Third, consumers using French products are more satisfied than ones using Taiwan¡¦s products. Last, the influence of COO on purchase intention for neither demographics variable nor channel types are not significant.