<p>Purpose/Aim: The aim of this essay is to study the expectations towards the launch of an intranet in a large organisation.</p><p>Material/Method: A qualitative method has been used to fulfil the purpose of this essay. Indepth interviews have been made with eight informants of dioceses.</p><p>Main Results: The study shows that the eight informants of dioceses all are positive towards the launch of an intranet in the organisation. They believe that it in time will lead to a more effective intern communication with less channels and more efficient messages.</p>

Purpose/Aim: The aim of this essay is to study the expectations towards the launch of an intranet in a large organisation. Material/Method: A qualitative method has been used to fulfil the purpose of this essay. Indepth interviews have been made with eight informants of dioceses. Main Results: The study shows that the eight informants of dioceses all are positive towards the launch of an intranet in the organisation. They believe that it in time will lead to a more effective intern communication with less channels and more efficient messages.

Made available in DSpace on 2014-06-11T19:24:04Z (GMT). No. of bitstreams: 0 Previous issue date: 2008-06-25Bitstream added on 2014-06-13T18:20:10Z : No. of bitstreams: 1 porto_lm_me_bauru.pdf: 1128726 bytes, checksum: 393bb0f12c47caab1f4bb7f2c2f0e5a8 (MD5) / Universidade Estadual Paulista (UNESP) / Considerando a acelerada inserção das tecnologias emergentes de informação e comunicação que instrumentalizam novas formas de relacionamentos em âmbito organizacional, aponta-se a necessidade de uma análise crítica quanto às suas implicações na cultura das organizações que nelas investem, em especial, no que se refere ao processo comunicacional. Ao se delimitar a intranet como objeto de estudo, esta pesquisa pretendeu responder à problemática proposta: quais as implicações decorrentes do uso da intranet como novo meio de comunicação interna para a cultura das organizações contemporâneas? Os estudos e a pesquisa ensejados por essa questão, tiveram como objetivo analisar criticamente as implicações da intranet na cultura das organizações, de forma a oferecer subsídios à sua melhor compreensão e a adoção de novas posturas para a comunicação organizacional. Além disso, procurou-se, especificamente, evidenciar o potencial da comunicação organizacional frente às tecnologias da informação e comunicação; identificar os aspectos da cultura organizacional e do comportamento dos colaboradores em processo de mudança, face à adoção da intranet como uma mídia emergente na comunicação organizacional contemporânea, e contribuir com parâmetros voltados ao processo de comunicação interna nas organizações contemporâneas, de forma a permitir melhorias nas condutas do uso da intranet e suas relações com a cultura organizacional. Para melhor consubstanciar a operacionalização de tais objetivos, efetuou-se sistematização de matéria dispersa na literatura especializada, construindo-se referencial teórico de apoio que ofereceu insumo para o desenvolvimento de uma pesquisa mediante a utilização de estudo de caso. Desse modo, foi selecionado como universo de pesquisa uma... / Considering the accelerated insert of emerging information and communication technologies which establish new forms of organizational relationships in extent, there is a need of a critical analysis for their implications in organizations culture investing in them, especially in what refers to the communication process. Establishing intranet as study object, this research intended to answer to the problem proposal: what are the current implications of intranet use as a new mean of intern communication for the contemporary organizations culture? The studies and research brought by the subject had as objective to analyze intranet implications in organizations culture form critically, to offer subsidies to its best understanding; new organizational communication postures adoption. Besides, there was the specific intention to evidence the communication organizational potential facing communication and information technologies; to identify changes in organizational culture and collaborators' behavior aspects, facing the adoption of intranet as an emerging media in the contemporary organizational communication and, to contribute with parameters directed to the intern communication process in contemporary organizations so that there are improvements in intranet use conducts and their relationship with organizational culture. For better operational consolidation of such objectives, there was made a specialized literature systemization, building theoretical reference to support case study research. So, it was selected as environment research, among four other regional units, Macaé Shared Services Unit, Rio de Janeiro, that it is inserted in the Service Directory of Brazilian Petroleum Company S/A (Petrobras). The researched subjects were the managers and employees ...(Complete abstract click electronic address below)

Orientador: Regina Célia Baptista Belluzzo / Banca: Ana Silvia Lopes Davi Médola / Banca: Sueli Mara Soares Pinto Ferreira / Resumo: Considerando a acelerada inserção das tecnologias emergentes de informação e comunicação que instrumentalizam novas formas de relacionamentos em âmbito organizacional, aponta-se a necessidade de uma análise crítica quanto às suas implicações na cultura das organizações que nelas investem, em especial, no que se refere ao processo comunicacional. Ao se delimitar a intranet como objeto de estudo, esta pesquisa pretendeu responder à problemática proposta: quais as implicações decorrentes do uso da intranet como novo meio de comunicação interna para a cultura das organizações contemporâneas? Os estudos e a pesquisa ensejados por essa questão, tiveram como objetivo analisar criticamente as implicações da intranet na cultura das organizações, de forma a oferecer subsídios à sua melhor compreensão e a adoção de novas posturas para a comunicação organizacional. Além disso, procurou-se, especificamente, evidenciar o potencial da comunicação organizacional frente às tecnologias da informação e comunicação; identificar os aspectos da cultura organizacional e do comportamento dos colaboradores em processo de mudança, face à adoção da intranet como uma mídia emergente na comunicação organizacional contemporânea, e contribuir com parâmetros voltados ao processo de comunicação interna nas organizações contemporâneas, de forma a permitir melhorias nas condutas do uso da intranet e suas relações com a cultura organizacional. Para melhor consubstanciar a operacionalização de tais objetivos, efetuou-se sistematização de matéria dispersa na literatura especializada, construindo-se referencial teórico de apoio que ofereceu insumo para o desenvolvimento de uma pesquisa mediante a utilização de estudo de caso. Desse modo, foi selecionado como universo de pesquisa uma ...(Resumo completo, clicar acesso eletrônico abaixo) / Abstract: Considering the accelerated insert of emerging information and communication technologies which establish new forms of organizational relationships in extent, there is a need of a critical analysis for their implications in organizations culture investing in them, especially in what refers to the communication process. Establishing intranet as study object, this research intended to answer to the problem proposal: what are the current implications of intranet use as a new mean of intern communication for the contemporary organizations culture? The studies and research brought by the subject had as objective to analyze intranet implications in organizations culture form critically, to offer subsidies to its best understanding; new organizational communication postures adoption. Besides, there was the specific intention to evidence the communication organizational potential facing communication and information technologies; to identify changes in organizational culture and collaborators' behavior aspects, facing the adoption of intranet as an emerging media in the contemporary organizational communication and, to contribute with parameters directed to the intern communication process in contemporary organizations so that there are improvements in intranet use conducts and their relationship with organizational culture. For better operational consolidation of such objectives, there was made a specialized literature systemization, building theoretical reference to support case study research. So, it was selected as environment research, among four other regional units, Macaé Shared Services Unit, Rio de Janeiro, that it is inserted in the Service Directory of Brazilian Petroleum Company S/A (Petrobras). The researched subjects were the managers and employees ...(Complete abstract click electronic address below) / Mestre

This essay examines Mönsterås municipality as a rural society where the importans in communication and relationship-building is crutual. The study focuses on and how the municipality can reach out through social media to the young residents in the municipality. This essay creates an understanding of how young people see the municipality’s communication and also young residents attitudes of how they think the communication and relationship is between the municipality and them. This study creates a relationship-building understanding that will be useful for the municipality. By examining theories along with semi-structed interviews with six teenagers and semi- structed interviews with two of the municipality’s workers it resulted in a successful study where there could be a comparison between them to get a better understanding of where the communication is standing and how it can be improved. The results showed that the municipality needs to work on their intern communication as well as the extern communication. Furthermore the results shows that the municipality needs a strategy in their communication in order to successfully communicate in a good way that will reach out to the young residents. Since social media is one of the most popular communication tools being used today the results show that their need to be a better understanding in the municipality of the impact that social media has on the communication of an organization.

Diploma work dealt with analysis of internal communication of company AUTO-BAYER, s.r.o.. Diploma work is divided in theoretical, metodical and practical part. The practical part deals with analysis of actual intern communication of the company. The aim of work is to find out problems in internal communication and find new possibilities and improvement.