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Do the perception of gender issues and perception of internal stakeholder pressure among managers have an impact on strategic renewal? The moderation effect of external stakeholder pressureTorp, Sofie, Lien, Raina January 2023 (has links)
The purpose of this study was to examine any potential relationship between management’s perception of gender issues and strategic renewal, internal stakeholder pressure and strategic renewal, as well as the potential moderating influence of external stakeholder pressure on both relationships. Gender and stakeholder theory, as well as strategic renewal, are important themes in business research, although their intersection has not previously been studied to this degree. This research follows a positivist methodology and utilizes data collected from an online survey given to several hundred corporate employees, the vast majority of whom are managers. The findings show a positive correlation between managers perception of gender issues and strategic renewal, as well as internal stakeholder pressure felt by managers and strategic renewal. External stakeholder pressure was found to significantly moderate the relationship between internal stakeholder pressure and strategic renewal, but was not found to be significant in the relationship between the perception of gender issues and strategic renewal.
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