All university students need to adapt to a new academic and social environment when they first arrive on campus. However, in addition to the normal adjustment process that all students go through, international students confront additional stressors as they make cultural adjustments (Mori, 2000). The purpose of the current study was to investigate international students’ sport attendance behavior regarding cultural maintenance identity and adaptation to a multicultural environment. To collect data, a modified version of the Sport and Cultural Identity Scale developed by Allen et al. (2010) was sent to for international students at Southeastern Conference universities. Descriptive statistics, independent T-test, exploratory factor analysis (EFA), Mann-Whitney U test, and Person correlation were conducted for analyzing the data (n=431). The results suggest that attending sporting events can facilitate the adjustment of international students by providing them opportunities to both maintain cultural identity and adapt to a multicultural environment.