This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop.

Aim of this thesis is the analysis and proposal of changes in marketing strategy of Internet Company. The theoretical part of work focuses on the specifics of doing business on the Internet. The part continues with the description of Internet marketing. The analytical part of the thesis defines the business environment of the selected company, including market analysis and situational analysis. The analysis of marketing strategy of the company follows. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final suggestions were recommended to innovate the company marketing strategy

Diploma thesis studies the topic of on-line communication as a part of communication mix and marketing mix. It's closely connected with rapid technological development. It's therefore necessary to monitor trends, which are also part of the thesis. Based on the theoretical backgound, analysis of Czech internet and advertising environment and research of Czech firm's approach to on-line communication, author deals with the importance of on-line forms in comparison to other parts of communication mix. The outputs of the above are applied in the analysis of FMCG producer's on-line communication mix and competitive activities also. These findings are further formulated in recommendations for more effective on-line communication of analysed company and also serves to determine the new strategy.

Diploma thesis The practical marketing sales web optimization introduces to the reader the problematic of the Internet sales channel. The first chapter provides general aspects of internet business and introduces the concrete web, which is then used to validate the proposed procedures in the practical part of the Thesis. The chapter, entitled Initial analysis provides detailed analysis on a real Internet business, from technical, content and marketing perspective. The chapter Optimization applies and comments practical optimization steps in technical, content and marketing field. All the procedures proposed, and the result achieved are documented based on a verification using standard and recognized web analytics tool, web site traffic reporting tool and trades evaluation tools. The closing chapter Evaluation of optimization, evaluates the changes and extensions implemented and proposes additional both supplementary and strategic changes for the future.

Diploma thesis focus on dynamically developing medium -- Internet and its usage for marketing needs. At first the thesis describes the basics of internet and it's grow into the medium we know from today. It is followed by the description of marketing communication on the internet. It describes the communication from the first internet banner to the start of mass internet communication, social media and mobile marketing. It describes the opportunity of the smartphones. Theoretical knowledge is used in practical part which describes mid-sized internet campaign realized with the tools described in the theoretical part.

This thesis focuses on the issue of social networks. Social networks are one of the many types of social media, which are defined in the introduction of this thesis and described their characteristics. The thesis focuses on the options of two social networks in marketing and on the internet marketing in general. There are three criteria for the use of social net-works in companies -- sales promotion, publicity and communication. They are first de-scribed theoretically, analyzed in the environment of a particular company, the company Student Agency, and ultimately within these criteria suggested solutions to improve the use of social networks in the company. The aim of thesis is to define the possibilities of using social networks in companies to promote competitiveness, describe the options on real company and suggest possible improvements.

The first part is focused on internet sales and its specifics and benefits in business. There are summarized advantages and disadvantages of Internet marketing for online sales. In the second chapter there are analysed statistical data of the development of online sales. It is focused in detail on the development in the Czech Republic. In the main part there are compared online product sales in selected eshops in relation to the statistical outputs. Detailed comparison of sortiment and prices of sales is realized on example of LED televisions. Furthermore there are compared delivery and payment terms and other benefits offered by each eshop.

This thesis deals with the marketing of golf services. The main goal is to propose a marketing strategy for concrete golf course. Prior to its implementation were needed to work out individual analysis - SWOT analysis, competitor analysis and survey of customer satisfaction. Furthermore, the identified individual operating costs and revenues of golf course. When creating marketing strategy was put stress on the Internet. It proposes a new form and structure of the website, Facebook profile and the type of PPC advertising.

This thesis deals with the design of functional solutions for the communication and distribution system project web portal AkceZ.cz. It was prepared on the basis of personal experience and knowledge of the author of the process of creation and functioning of the communication portal. The main goal of this work is to create a realistic picture of the communication and distribution system implementated still alive and functioning project.

The present thesis focuses on a specific e-shop operating mainly within the Czech market and the ways it uses one of the most significant tools of web analysis -- Google Analytics. The aim of the thesis is an analysis of the key areas, i.e. visitor analysis, visitor sourcing analysis and content analysis. The problematic areas are based on these as well as recommendations and suggestions that should help, once these have been applied, improve the service quality leading to increased revenue and better competitiveness within the market.