The focus of this thesis is the analysis and evaluation of the marketing tools that are currently being used by a specific international company and a proposal for improving the efficiency of their methods. The company has a few branches in Europe, Asia, North and South America and provides B2B services in the Language Service Provider (LSP) industry.

The Master’s thesis deals with theoretical problems arising from the comparison between classic customers orientated marketing theory and new marketing strategy. Results from theoretical analysis are then applied on existing Czech firm with presentation of possible changes.

This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.

New tendency on Internet field is relation to consumer. I concentration on automatic electronic business with wide search engine of e-shop. The aim this work is model of e-business, pulled marketing campaigns . Resulting model of internet marketing I apply to already going internet business.

The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.

This dissertation deals with marketing issues in sport, focused mainly on the fitness center. There are investigated the current communication mix of small fitness center including its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients, to increase public awareness in the city and its surroundings and all of this will lead to higher competitiveness.

This master's thesis describes marketing strategy of the restaurant U Kotvy. The first chapter deals with the theoretical knowledge of marketing, marketing strategy, marketing strategy in area of services and internet marketing. The next chapter analyses the current situation in the restaurant and its shortcomings. Similarly it focuses on the marketing strategy and analysis. In the last section suggests for a proper marketing strategy and an evaluation of its benefits for the restaurant are given.

This thesis is focused on choice of appropriate marketing strategy for e-commerce Nejenchlebem.cz. The basis of this thesis is analyzing the external and internal environment of the firm and to propose the most suitable marketing mix for the e-shop Nejenchlebem.cz. In this thesis are contained theoretical knowledge about marketing and behavior of consumer, further mentioned analysis and especially proposal part, which contained recommendations for fulfilling of given goals.

This thesis deals with creating a draft website and information system for the Pension Radost and its realization. Defines theoretical basis necessary for the creation of websites and information systems, analyzes the current status and requirements. The work also includes a survey. Based on the findings and proposal requirements are designed website and information system and their evaluation in terms of time and cost.

This thesis deals with creating a draft website and information system for the Pension Radost. Defines theoretical basis necessary for the creation of websites and information systems, analyzes the current status and requirements. The work also includes a survey. Based on the findings and proposal requirements are designed website and information system and their evaluation in terms of time and cost.