Parents’ perceptions of their adolescent children’s Internet use significantly influences the parental mediation strategies they choose to use with their children. The motivation for this explorative research study was to understand the impact of psychological and social influences on users of the Internet in South Africa. Both locally and internationally, there is a focus on the use of digital Internet devices to facilitate education. Access of South Africans to the Internet, whether for social or educational use does not exist in a vacuum, exempt from the bidirectional forces of the individual and the environment they use the Internet in, whether it is family or academic. This study firstly focusses on how parents perceive their adolescent children’s Internet use, and secondly, how they parent their children’s use of the Internet. The common topics and themes that emerged from this study allow for the development and provision of professional services that individuals, couples, families, and groups require for the use of, or exposure to the Internet. This study uses an explorative-descriptive qualitative research design with an interpretive paradigm and snowball sampling. The qualitative research design focussed on the concepts of self-reflexivity, context, and thick description while utilizing multivocality of 1) international and South African research on cyber citizenship, including cyberbullying, cyber harassment, and legal consequences, with 2) psychological aspects of the psychosocial developmental challenges of adolescents from the iGeneration including the benefits, risks, and dangers of using the Internet, and 3) qualitative data collected from semi-structured interviews with parents from Generation X who are raising and educating a generation of children on the other side of the Digital Divide. Tracy’s 8 ‘Big-Tent’ criteria for guiding excellence in qualitative research and Tesch’s model of content analysis was used during the content analysis process. Themes and sub-themes that emerged from the analysis of the participants’ narratives included 1) experiences: positive and negative, 2) observations: behavioural changes and gender differences, 3) parenting methods: parental interaction, rules, and limits, 4) concerns: risks, and 5) opinions: personal views. This research study provides a thick description of South African and international literature and combines the literature with the voices of the participants and the researcher to produce discussions based on the findings of this qualitative study. Conclusions, recommendations, and limitations of this study informed future research on cyber citizenship by providing a detailed understanding of the context of South African parents and children, the psychosocial developmental challenges of adolescents and, how educational programmes can be best created to effectively impact on the generations of parents, teachers and children in South Africa.

Parents’ perceptions of their adolescent children’s Internet use significantly influences the parental mediation strategies they choose to use with their children. The motivation for this explorative research study was to understand the impact of psychological and social influences on users of the Internet in South Africa. Both locally and internationally, there is a focus on the use of digital Internet devices to facilitate education. Access of South Africans to the Internet, whether for social or educational use does not exist in a vacuum, exempt from the bidirectional forces of the individual and the environment they use the Internet in, whether it is family or academic. This study firstly focusses on how parents perceive their adolescent children’s Internet use, and secondly, how they parent their children’s use of the Internet. The common topics and themes that emerged from this study allow for the development and provision of professional services that individuals, couples, families, and groups require for the use of, or exposure to the Internet. This study uses an explorative-descriptive qualitative research design with an interpretive paradigm and snowball sampling. The qualitative research design focussed on the concepts of self-reflexivity, context, and thick description while utilizing multivocality of 1) international and South African research on cyber citizenship, including cyberbullying, cyber harassment, and legal consequences, with 2) psychological aspects of the psychosocial developmental challenges of adolescents from the iGeneration including the benefits, risks, and dangers of using the Internet, and 3) qualitative data collected from semi-structured interviews with parents from Generation X who are raising and educating a generation of children on the other side of the Digital Divide. Tracy’s 8 ‘Big-Tent’ criteria for guiding excellence in qualitative research and Tesch’s model of content analysis was used during the content analysis process. Themes and sub-themes that emerged from the analysis of the participants’ narratives included 1) experiences: positive and negative, 2) observations: behavioural changes and gender differences, 3) parenting methods: parental interaction, rules, and limits, 4) concerns: risks, and 5) opinions: personal views. This research study provides a thick description of South African and international literature and combines the literature with the voices of the participants and the researcher to produce discussions based on the findings of this qualitative study. Conclusions, recommendations, and limitations of this study informed future research on cyber citizenship by providing a detailed understanding of the context of South African parents and children, the psychosocial developmental challenges of adolescents and, how educational programmes can be best created to effectively impact on the generations of parents, teachers and children in South Africa.

Web Usage Mining (WUM) can be used to determine whether the information architecture of a web site is structured correctly. Existing WUM tools however, do not indicate which web usage mining algorithms are used or provide effective graphical visualisations of the results obtained. WUM techniques can be used to determine typical navigation patterns of the users of organisational web sites. An organisational web site can be described as a site which has a high level of content. The Computer Science & Information Systems (CS&IS) web site at the Nelson Mandela Metropolitan University (NMMU) is an example of such a web site. The process of combining WUM and information visualisation techniques in order to discover useful information about web usage patterns is called visual web mining. The goal of this research is to discuss the development of a WUM model and a prototype, called WebPatterns, which allows the user to effectively visualise web usage patterns of an organisational web site. This will facilitate determining whether the information architecture of the CS&IS web site is structured correctly. The WUM algorithms used in WebPatterns are association rule mining and sequence analysis. The purpose of association rule mining is to discover relationships between different web pages within a web site. Sequence analysis is used to determine the longest time ordered paths that satisfy a user specified minimum frequency. A radial tree layout is used in WebPatterns to visualise the static structure of the organisational web site. The structure of the web site is laid out radially, with the home page in the middle and other pages positioned in circles at various levels around it. Colour and other visual cues are used to show the results of the WUM algorithms. User testing was used to determine the effectiveness and usefulness of WebPatterns for visualising web usage patterns. The results of the user testing clearly show that the participants were highly satisfied with the visual design and information provided by WebPatterns. All the participants also indicated that they would like to use WebPatterns in the future. Analysis of the web usage patterns presented by WebPatterns was used to determine that the information architecture of the CS&IS web site can be restructured to better facilitate information retrieval. Changes to the CS&IS web site web were suggested, included placing embedded hyperlinks on the home page to the frequently accessed sections of the web site.

M. Tech. Business Administration / The purpose of this study is two-fold ; to establish how different demograhic profiles utilise the internet and classifies internet functions mostly used across demographic characteristics. Data was collected through a self-completion structured questionnaire from a sample of 131 households at Menlyn Park Shopping Centre in the City of Tshwane.

New mass media impact on the nature of public communication and the use and gratification of existing mass media because each new medium is used and experienced differently. As a new mass medium, the Internet offers different forms of communication, such as Internet Relay Chat, Multi-User Dungeons and chatrooms. It has also combined traditional mass media, namely print, radio and television, into a single powerful medium. Due to the fact that the Internet is still an emerging medium, its long-term effects on the nature of public communication and traditional mass media warrants ongoing investigation. The first part (Part A) of this dissertation situates the Internet chronologically within the development of traditional mass media and their impact on public communication. Part B investigates Internet use among a group of professionals in South Africa. The objective is to identify how they use the Internet and the gratification they derive from it. / Communication Science / M.A. (Communication)

New mass media impact on the nature of public communication and the use and gratification of existing mass media because each new medium is used and experienced differently. As a new mass medium, the Internet offers different forms of communication, such as Internet Relay Chat, Multi-User Dungeons and chatrooms. It has also combined traditional mass media, namely print, radio and television, into a single powerful medium. Due to the fact that the Internet is still an emerging medium, its long-term effects on the nature of public communication and traditional mass media warrants ongoing investigation. The first part (Part A) of this dissertation situates the Internet chronologically within the development of traditional mass media and their impact on public communication. Part B investigates Internet use among a group of professionals in South Africa. The objective is to identify how they use the Internet and the gratification they derive from it. / Communication Science / M.A. (Communication)