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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 2 of 2 (0.117 seconds)Spelling suggestions: "subject:"south african professionals"" "subject:"south frican professionals""
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An investigation of Internet usage among a group of professionals in South Africa : a uses and gratifications approachGilbert, Juliet Francis 07 1900 (has links)
New mass media impact on the nature of public communication and the use and gratification
of existing mass media because each new medium is used and experienced differently. As a
new mass medium, the Internet offers different forms of communication, such as Internet
Relay Chat, Multi-User Dungeons and chatrooms. It has also combined traditional mass
media, namely print, radio and television, into a single powerful medium. Due to the fact that
the Internet is still an emerging medium, its long-term effects on the nature of public
communication and traditional mass media warrants ongoing investigation.
The first part (Part A) of this dissertation situates the Internet chronologically within the
development of traditional mass media and their impact on public communication. Part B
investigates Internet use among a group of professionals in South Africa. The objective is to
identify how they use the Internet and the gratification they derive from it. / Communication Science / M.A. (Communication)
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| 2 |
An investigation of Internet usage among a group of professionals in South Africa : a uses and gratifications approachGilbert, Juliet Francis 07 1900 (has links)
New mass media impact on the nature of public communication and the use and gratification
of existing mass media because each new medium is used and experienced differently. As a
new mass medium, the Internet offers different forms of communication, such as Internet
Relay Chat, Multi-User Dungeons and chatrooms. It has also combined traditional mass
media, namely print, radio and television, into a single powerful medium. Due to the fact that
the Internet is still an emerging medium, its long-term effects on the nature of public
communication and traditional mass media warrants ongoing investigation.
The first part (Part A) of this dissertation situates the Internet chronologically within the
development of traditional mass media and their impact on public communication. Part B
investigates Internet use among a group of professionals in South Africa. The objective is to
identify how they use the Internet and the gratification they derive from it. / Communication Science / M.A. (Communication)
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