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During the spring semester of 2018 the authors of this bachelor thesis, in tourism sciences, have studied the subject of destination brand identity. In order to study the matter, two highly competitve island destinations in Thailand (Koh Tao & Phi Phi) were identified as subjects for further research. Contributing factors in the context of brand identity were then applied and studied separately on both destinations, in order to identify the factors of importance.  The aim of this study is to identify competitive island destinations in the competitive tourism region of Thailand and, from a visitor perspective, determine what factors in destination branding that are important to differentiate and create an identity on the market. To conduct the study several methodological approaches were carefully chosen to collect empirical data. The collected data were then analyzed based on a theoretical framework. The primary method used in this study has it’s origins in a quantitative approach, where most of the data got collected from two surveys. Purpose of this study suggests it derives from a visitor perspective, thus respondents of the surveys have all visited the chosen subject(s) and/or at least one other island destination in Thailand. Results of the study highlights Koh Tao and Phi Phi as competitive island destinations in a busy tourism region and that factors, within the concept of destination brand identity, is necessary to differentiate destinations and their unique characteristics. The results have also contributed to increased understanding of visitors and their views on the destinations seperate brand identities.

Tourism could be discussed as being a damaging phenomenon if not managed correctly as well as being destructive towards its own industry by its contribution towards climate change (UNWTO 2008; Glegg et al 2021; Grilli 2021). However, tourism is often considered to be highly important for the destination's economic and social development (Glegg et al 2021). Besides this, natural resources often tend to play an important role in the attractiveness of a destination (Fennell 2015; Uyarra et al 2009). A strategic tourism strategy is therefore needed in order to protect the natural resources of the destination, and in order to become economically, socially, and environmentally sustainable. The blue destination strategy could be defined as the sustainable use of ocean resources for growth, well-being, and jobs while protecting the oceans’ ecosystems’ health (Tourism Corporation Bonaire 2017). Bonaire is a small island in the Caribbean that, since 2017, has been implementing a blue destination approach as their destination development strategy. By examining the case of Bonaire, the study aims to develop a better understanding of the contribution of a development strategy towards a sustainable tourism industry within a tourism-oriented society, and aims to highlight the stakeholder’s perspective. This is trying to be obtained by answering the three research questions of what the tourism industry looks like on Bonaire, what is trying to be achieved with the blue destination company certification and what the blue destination strategy is as well as what effect it has had on Bonaire so far. In order to provide an answer, the study uses a triangularization method. Six interviews with stakeholders, document analysis, and statistical analysis were carried out. Results highlighted that tourism on Bonaire is an important driver for economic and social growth. The tourism industry on Bonaire is seen as highly dependent on the natural resources of the island, mainly its ocean. The blue company certification has been highlighted as a tool to ensure that sustainable criteria are met as well as an important tool for marketing and inspiring others to become more sustainable. Blue destination has then been highlighted as a way to create and ensure a tourism industry that generates economic welfare and stimulates sustainability for the whole island while highlighting the connection between human activity and the marine ecosystem that takes place in the ocean economy. Measurable effects have so far been minimal or not noticeable but stakeholders highlighted that it has helped by synergizing the island and providing better cooperation between stakeholders, leading to them having the same vision.

While the demand for fresh water is increasingly growing, securing water access for all communities is impeded by the impacts of climate change, imposing worldwide challenges to provide sufficient water. In many regions, these water challenges are additionally intensified due to tourism and the high-water need of the industry. This includes the Swedish island destination Öland, which has been investigated in this study. While water provision in tourism destinations is challenging due to seasonality, local needs and water relations are additionally often overlooked due to the focus on the economic benefits. Hence, water injustices caused by tourism have been increasingly reported. For the farmers, who are just like the tourism industry highly dependent on water, problems with the resource increasingly threaten their livelihoods. As research about water injustices is crucial but remains scarce, this thesis addressed this issue by investigating how farmers construct water issues, and how those issues link to perceptions of injustice. For this purpose, the notion of recognition was used as a lens to investigate justice issues. By conducting 10 qualitative in-depth interviews with farmers and reconstructing their narratives revealing how they perceive misrecognition, this study found subsequent differences in how farmers on Öland construct water issues. Hence, depending on the location on the island, farming practices, and water source, water issues differed. Three main water issues could be identified;missing municipal access, problems in securing water access for irrigation, and water issues caused by tourism. All of them could be linked to different theories of misrecognition, demonstrating the injustices that farmers on Ölandare perceiving. However, while the lack of recognition could be illustrated, the major issue for the farmers remains the natural impacts of climate change.

This thesis aims to analyze the inclusion of tourism in the islands Brazil, drawing on a case study on the Ilha dos Marinheiros Rio Grande / RS, which occurred after the work of connecting the bridge to the mainland in 2004 . To achieve this goal, the research was divided into four stages. The first stage of the research is aimed at the definition of the materials and methods that were applied to the survey data required for the study. The second stage was dedicated to collect data in the field seeking acknowledgment of the study area and the approach to the local reality. During the second stage was also performed most of the literature review which allowed the theoretical foundations of the research. The main issues are: the history and transformation of culture and the Ilha dos Marinheiros, the genesis, evolution and delimitation of tourism; targeting this activity and characterization of tourism in the islands Brazil. The third and final stage of the research results obtained during organizing an exhibition of tourism in island environments of the parents and an analysis of this activity on the Ilha dos Marinheiros. / A presente dissertação teve como objetivo analisar a inserção da atividade turística em ilhas do Brasil, valendo-se de um estudo de caso na Ilha dos Marinheiros Rio Grande/RS. Para atingir este objetivo, a pesquisa foi divida em três etapas. A primeira foi destinada à definição dos materiais e métodos que foram aplicados nos levantamentos dos dados necessários ao estudo. A segunda etapa foi dedicada ao levantamento dos dados em campo objetivando o reconhecimento da área em estudo e a aproximação com a realidade local. No decorrer da segunda etapa foi realizada também a maior parte da revisão bibliográfica que possibilitou as bases teóricas da pesquisa. Entre os principais temas estão: a história e transformação da cultura e do espaço da Ilha dos Marinheiros; a gênese, evolução e delimitação da atividade turística; a segmentação desta atividade e a caracterização do turismo em ilhas do Brasil. Na terceira e última etapa da pesquisa é apresentado os resultados obtidos no decorrer realizando uma exposição do turismo em ambientes insulares do país e uma análise desta atividade na Ilha dos Marinheiros.

Tourism is one of the fastest-growing industries in the world and bears significant weight in global economic terms. However, there are concerns about the sustainability of the industry from an environmental and social/cultural perspective. One of the world’s top ten international tourism destinations, Thailand, had a record-breaking 39 million international tourists in 2019 but is expected to fall to around 14 million in 2020, the lowest level in 14 years, due to COVID-19. These impacts can be especially severe in small tropical islands where the land base is small, resources scarce, and local populations have low incomes and limited opportunities for livelihood diversification. Especially amid a global pandemic and the impending risks of climate change, it is crucial to reset, carefully consider concerns about sustainable tourism development, and move forward with management regimes that better embrace sustainability principles. This thesis examines the application of sustainable tourism using Koh Phangan, Koh Samui, and Koh Tao in the Gulf of Thailand as case studies to aid in sustainability planning for the future, particularly for island tourism destinations. Data were collected using a standardized questionnaire administered to 1261 tourists visiting the three islands during the peak tourism season (January to March) of 2018. The findings are presented within this thesis in three papers. The first paper focussed on the behavioral approach and compared visitors to each island, noting differences in tourist demographics, travel characteristics, motivation factors, and areas of management concern identified. The second paper focussed on the limits of acceptable change approach and used cluster analysis of visitor motivations to identify three types of visitors that were described in terms of the specialization concept: Cluster 1 (“very high importance generalists”), Cluster 2 (“high importance generalists”), and cluster 3 (“mixed importance”). While cluster 1 had the greatest mean importance scores for all environmental, social, economic, and logistical factors, it identified the most areas of concern whereas cluster 3 identified the least. The third paper explored scenario planning as a vehicle for sustainable tourism planning on the island of Koh Phangan and was framed within the Tourism Area Life Cycle (TALC), Tourism Opportunity Spectrum (TOS), and Ecotourism Opportunity Spectrum (ECOS) models. Most respondents preferred the “green scenario” in terms of accessibility, amount of visitors, development, food and accommodation, transportation around the island, traffic, waste management, water storage, and the scale of tourism. Collectively, these findings suggest that tourists can play an important role in identifying management priorities and that tourists tend to support a more sustainable tourism industry, as opposed to a focus on “mass tourism”, sometimes referred to as “sun, sea, sand” tourism. The study argues for adopting place-based planning practices and creating educational opportunities to ensure that the benefits of tourism are not outweighed by the costs. Especially as the tourism industry continues to expand, there is often a push to enhance visitation and the economic benefits that tourism provides; however, it is important to consider the environmental, social, economic, and logistical capacities of a tourism destination. / Graduate / 2021-08-21

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Title from first page of PDF document. Includes bibliographical references (p. 65-68).