Tese de mestrado. Mestrado em Inovação e Empreendedorismo Tecnológico. Faculdade de Engenharia. Universidade do Porto. 2012

<p>This thesis aims to develop a stakeholder analysis method for the upcoming standard on social  responsibility  (SR)  ISO  26000. The  goal  is  a method  that,  by  adhering  to  three criteria regarding comprehensibility, flexibility and ease of use, can be used and applied by organizations regardless of type (corporation, NGO, municipality etc.) and value chain size. The method consists of  six different  steps which, when completed, will produce a situation map of the organization’s key SR issues and stakeholders for those issues.   The  method  is  practically  applied  and  perfected  through  two  case  studies  on  the respective Swedish  branches  of  the Nordic  corporations  ICA  (grocery  store  chain)  and Eniro  (online and printed  information  services. Although  sharing  similar characteristics in organization size, there are big differences in value chain size and services provided.  The study contributes to providing practical experience with stakeholder analysis for ISO 26000 and as a point of departure  for  further  studies on how  to  identify key  issues and stakeholders;  the  generalizability  of  the  results  suggests  applicability  not  just  for  ISO 26000 but for other preconditions as well.  The results of  the case studies suggest  that  the model developed fulfils  the  three criteria set up for  it,  thus having great practical value for all kinds of organizations  that want  to work with ISO 26000. It is suggested that the model could be improved by applying it on organizations dissimilar to the ones used in the case studies in this thesis, and fine tuning it to those organization’s specific resources and needs.</p>

This thesis aims to develop a stakeholder analysis method for the upcoming standard on social  responsibility  (SR)  ISO  26000. The  goal  is  a method  that,  by  adhering  to  three criteria regarding comprehensibility, flexibility and ease of use, can be used and applied by organizations regardless of type (corporation, NGO, municipality etc.) and value chain size. The method consists of  six different  steps which, when completed, will produce a situation map of the organization’s key SR issues and stakeholders for those issues.   The  method  is  practically  applied  and  perfected  through  two  case  studies  on  the respective Swedish  branches  of  the Nordic  corporations  ICA  (grocery  store  chain)  and Eniro  (online and printed  information  services. Although  sharing  similar characteristics in organization size, there are big differences in value chain size and services provided.  The study contributes to providing practical experience with stakeholder analysis for ISO 26000 and as a point of departure  for  further  studies on how  to  identify key  issues and stakeholders;  the  generalizability  of  the  results  suggests  applicability  not  just  for  ISO 26000 but for other preconditions as well.  The results of  the case studies suggest  that  the model developed fulfils  the  three criteria set up for  it,  thus having great practical value for all kinds of organizations  that want  to work with ISO 26000. It is suggested that the model could be improved by applying it on organizations dissimilar to the ones used in the case studies in this thesis, and fine tuning it to those organization’s specific resources and needs.

Companies must constantly adapt to new concepts emerging in society. Socialresponsibility and sustainable development are modern concepts of today and offer avariety of activities to choose from. Therefore companies ask themselves: what areour goals and how do we reach them?The purpose of this study is to examine the possibility of creating a simplifiedmodel,targeted towards management for prioritization and decisions on variousinvestmentspromoting the environment. The research focuses on companies from themanufacturing industries. To gain better understanding of how companies’ work onthese issues interviews was held with Environmental- and CSR-managers. CEO wasinterviewed to learn how decisions of investments related to environmental- andsustainability issues were made. ISO 26000, a standard for social responsibility, and “Creating Sustainable Value”, amodel describing how working with sustainability can increase the value of thecompany, was used as a theoretical base. The study concluded that this model couldact as a tool for companies looking to take a holistic approach in their sustainabilityeffort. Two organizational structures within CSR were investigated and the resultshows that they either integrated the issue into the entire organization or chose toplace it into one single group. Both types work well as long as it is clear whichstructure the companies have chosen and the purpose of it. To motivate companies to work more actively with sustainability issues newlegislation will have the greatest effect. Also the concept of investments promotingthe environment needs to be clearer and better defined so that it easier can beincluded in the economic calculations.

Magíster en Gestión y Dirección de Empresas / En los últimos años, la Responsabilidad Social (RS) ha adquirido una importancia creciente en las organizaciones, en virtud de que a partir de ella es posible crear valor y aportar al desarrollo sostenible de la sociedad. No solamente es exigible a las empresas, sino a cualquier organización. Oxford es una de las principales empresas del rubro bicicletas de competición, de uso urbano y montaña y máquinas de ejercicio en Chile. Se caracteriza por un alto estándar de calidad en los productos generados y en los sistemas de atención al cliente y post venta. Sus precios de mercado son competitivos, lo cual se debe a una adecuada estructura de costos con sus proveedores. La empresa actualmente trabaja la dimensión laboral desde la perspectiva de la RS. A partir de ello, Oxford se ha interesado en poder avanzar de una manera más integral en el desarrollo de este tema y poder incorporarlo en toda la cadena de valor de la organización así como también en todas sus relaciones con sus distintos grupos de interés. Dada esta inquietud de la empresa, el objetivo de esta tesis es poder formalizar una estrategia integral en RS para Oxford S.A. Para lo anterior, se estableció una metodología de trabajo que permitió determinar la situación interna y externa de la empresa, la situación del mercado, el atractivo del sector industrial, el establecimiento de un análisis FODA de la organización y un análisis estratégico. Con esto se pudo identificar las estrategias de negocios y corporativa, las cuales se relacionaron con los conceptos de RS, de modo de generar valor a la empresa. Posterior a ello, se desarrolló un diagnóstico en RS, alineado a la normativa ISO 26000 de RS, que junto a un Benchmarking en RS con empresas de la competencia, permitió identificar las principales brechas que desde la RS tiene Oxford. Los principales resultados muestran que las áreas con mejores prácticas socialmente responsables son las que se vinculan en la relación con el cliente, con los trabajadores al interior de la empresa y con sus proveedores. A través de ello, se establecieron planes de acción de RS para trabajar las brechas por cada una de las áreas y se determinaron pilares estratégicos, que a la vez tienen directa relación con las áreas de la empresa que se vinculan de mayor forma con el core business de la organización y que a la vez demuestran una sintonía más fina con la RS. Del estudio se concluye que se debe formar un Comité de Sostenibilidad, conformado por las áreas gerenciales de la empresa, que tendrá la responsabilidad de ejecutar la formalización de la estrategia en RS generada, en un plazo de 2 años, según las distintas tareas que se proponen. La estrategia en RS permitirá a la empresa estar a la vanguardia de la nueva forma de hacer negocios, de una manera sostenible, con una visión de largo plazo y en equilibrio con los 3 pilares de la sostenibilidad: económico, social y medioambiental.

The work deals with the evaluation of the use of the concept of corporate social responsibility in selected companies operating in the field of water management. Based on the analysis, it is found that all selected companies in the field are aware of the concept of social responsibility and have an active approach within this concept. The area with the lowest rating across selected companies is community engagement and development. According to the information obtained there are also recommendations for individual areas of social responsibility in the structure of the ISO 26000 standard and also recommendations resulting from the evaluation of secondary data (indicators specific to the field of water management).

Diploma thesis deals with the issue of corporate social responsibility of mobile phone operators in the Czech and Slovak Republic. The aim of this thesis is to analyze the current state of corporate social responsibility in the companies that are leaders in providing telecommunications services, through the international standard ISO 26000. The diploma thesis concludes that mobile phone operators in the Czech Republic and Slovakia take a proactive approach to corporate social responsibility and have sufficient awareness of the concept of CSR. The research results are evaluated the current state of corporate social responsibility and are proposed specific recommendations for the key CSR areas in which mobile operators lag behind their competitors in the market.

Made available in DSpace on 2016-08-11T14:41:28Z (GMT). No. of bitstreams: 1 ArthurWPS_DISSERT.pdf: 1201730 bytes, checksum: e5e8d7a0154e8fe2268aa693dac0cedc (MD5) Previous issue date: 2014-03-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The ISO 26000 standard has been contributing to the development of RSE, but still retains the generic nature characteristic of previous approaches and the absence of indicators. Within this context, a guiding question is made from this research: does the lack of indicators for the rule ISO 26000 implicates with the assessment and consequently with the internalization of the socially responsible behavior by the organizations? As the main objective the research proposes: to analyze PETROBRAS sustainability report to identify how the principle of the ISO 26000 standard are internalized. As a secondary objective, the research seeks to: check whether the principle of the ISO 26000 keeps the generic form of the classical approaches to corporate social responsibility; Find out how many companies operating in exploration and production of oil and natural gas sector in Brazil implemented the ISO 26000 standard; Check for any contradictions between PETROBRAS talks over social responsibility and its actions. This research was developed in two stages, one was exploratory and the other explanatory. The method of research used was the case studied, and the company studied was Petróleo Brasileiro S/A PETROBRAS. The approach chosen for data collection was a documentary research. The research results showed that: The principle of ISO 26000 keeps the generic form of the classical approaches to corporate social responsibility; of all the 97 organizations that operate in the exploration and production of oil and natural gas segment in Brazil, only PETROBRAS states that it has implemented the ISO 26000 standard; There are contradictions between PETROBRAS talks on social responsibility and some of its actions, and finally, the generality and lack of indicators to measure the level of adequacy of the actions taken by the company and proposed actions by the principle of ISO 26000, compromises the assessment of socially responsible behavior by the organizations. / A ISO 26000 vem contribuindo com o desenvolvimento da RSE, porém ainda mantém a natureza genérica característica das abordagens anteriores e a ausência de indicadores. Dentro desse contexto, é lançada a questão norteadora desta pesquisa: A ausência de indicadores da norma ISO 26000 compromete a avaliação e consequentemente a internalização do comportamento socialmente responsável por parte das organizações? Como objetivo principal a pesquisa propõe: Analisar o relatório de sustentabilidade da PETROBRAS a fim de identificar de que forma os princípios da norma ISO 26000 são internalizados. Secundariamente busca: Verificar se os princípios da ISO 26000 mantém a forma genérica das abordagens clássicas sobre responsabilidade social empresarial; Pesquisar quantas empresas que atuam no segmento de exploração e produção de petróleo e gás natural no Brasil implantaram a norma ISO 26000; Verificar a existência de incoerências entre os discursos sobre responsabilidade social da PETROBRAS e suas ações. Esta pesquisa desenvolveu-se em duas etapas, uma de natureza exploratória e outra explicativa. O método de pesquisa utilizado foi o estudo de caso, sendo a empresa objeto do estudo a Petróleo Brasileiro S/A PETROBRAS. A técnica escolhida para a coleta dos dados foi à pesquisa documental. Os resultados da pesquisa evidenciaram que: Os princípios da ISO 26000 mantém a forma genérica das abordagens clássicas sobre responsabilidade social empresarial; Das 97 organizações que atuam no segmento de exploração e produção de petróleo e gás natural no Brasil, somente a PETROBRAS declara ter implantado a ISO 26000; Existem incoerências entre os discursos sobre responsabilidade social da PETROBRAS e parte de suas ações, e por fim, que a generalidade e a falta de indicadores que possibilitem a mensuração do nível de adequação entre as ações praticadas pela empresa e as ações propostas pelos princípios da ISO 26000, comprometem a avaliação do comportamento socialmente responsável por parte das organizações.

The diploma thesis is about the development of the concept of corporate social responsibility in Czech Republic and Russian Federation. It focuses on the companies' approach in different areas of corporate social responsibility. International standard ISO 26000 is used as framework for comparison. Empirical research "Corporate Social Responsibility. Public opinion" was done at the end of the thesis. Results of my research are compared with results of other studies carried out in Russia or Czech Republic for the last period.

Submitted by Irene Nascimento (irene.kessia@ufpe.br) on 2016-07-15T16:25:19Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) VERSAO CD BIBLIOTECA SEM ASSINATURA CATALOGRAFICA.pdf: 5607519 bytes, checksum: 6b7a25983f15a1c84bd473fb9ce7b521 (MD5) / Made available in DSpace on 2016-07-15T16:25:19Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) VERSAO CD BIBLIOTECA SEM ASSINATURA CATALOGRAFICA.pdf: 5607519 bytes, checksum: 6b7a25983f15a1c84bd473fb9ce7b521 (MD5) Previous issue date: 2016-02-22 / FACEPE / O presente trabalho teve como objetivo propor um framework voltado à inserção de estratégias de responsabilidade social visando à sustentabilidade baseadas na norma ISO 26000 e nos Relatórios de Sustentabilidade GRI G4 em pequenas e médias empresas do ramo hoteleiro. Para tal foi utilizada a tipologia estratégica proposta por Miles e Snow (1978) que propõe quatro perfis estratégicos de acordo com o perfil do gestor, são eles: os perfis prospector, analítico, defensivo e reativo. Estas tipologias podem ser empregadas em empresas de todos os portes, e devido à baixa complexidade de sua identificação e ao relacionamento destas com o perfil do gestor foi a mais indicada para ser aplicada em empresas de pequeno porte. A identificação desta tipologia estratégica visou observar como se comportam estes empreendimentos de acordo com as variações administrativas e se possuem conhecimento e ações voltadas à sustentabilidade e responsabilidade social para direcionar o framework de acordo com a demanda de cada perfil estratégico. Como resultados observou-se que independente do porte das empresas, todas apresentaram interesse em inserir em suas estratégias ações voltadas à sustentabilidade mesmo que não houvesse um conhecimento amplo sobre a temática. As empresas demonstraram saber que tais ações podem trazer benefícios aos seus negócios, mas apontam os custos como um dos entraves, especialmente as empresas de perfil reativo e defensivo, o que condiz às características do perfil. Empresas com o perfil Prospectivo e Analítico mostraram-se mais propensas à adoção de estratégias de responsabilidade social, porém todas as empresas afirmaram ter dificuldades na implementação dado que consideram os modelos padrões complexos e exaustivos. Considerando este relato, o framework proposto tem caráter genérico e possui uma fase inicial de identificação da empresa seguida, de questões relacionadas aos princípios de responsabilidade social até a seleção de um dos fatores da triple botton line como inicial o framework que pode ser aplicado em empresas de qualquer perfil, variando de acordo com a familiaridade destas empresas sobre os fatores ambiental, social e econômico. Espera-se com o framework que as PMEs consigam iniciar o processo de adoção destas estratégias alcançando vantagem competitiva e à medida que os fatores estejam consolidados nas ações de sustentabilidade consigam evoluir para a consideração de todos os fatores dispostos na ISO 26000 e nos Relatórios de Sustentabilidade GRI. Almeja-se que o framework contribua para PMEs as quais possuem características peculiares devido ao seu porte. Vale ressaltar que até o momento de finalização da pesquisa uma das empresas iniciou a utilização do framework e apontou resultados positivos. Para trabalhos futuros recomenda-se a ampliação das avaliações em outras empresas e a aplicação do framework em diversas empresas para uma avaliação mais ampla e consistente. / This study aimed to propose a focused approach to the inclusion of social responsibility strategies for sustainability based on ISO 26000 and GRI G4 Sustainability Reports in small and medium business. To do this we used the strategic typology proposed by Miles and Snow (1978) proposes four strategic profiles according to the profile manager, are they the profile Prospector, analytical, Defensive and Reactive. These types can be employed in all sizes, and because of low complexity of its identification and the relationship of these to the profile manager was the most suitable to be applied to small businesses. The identification of this strategic typology aimed to observe how they behave these projects in accordance with the administrative changes and these developments have knowledge and actions towards sustainability and social responsibility and direct approach according to the demand of each strategic profile. As a result it was observed that regardless of the size of the companies all showed interest in entering in their actions strategies for sustainability even though there was a broad knowledge on the subject. The companies demonstrated know that such actions can bring benefits to your business but point out the costs as one of the obstacles, especially those of reactive and defensive profile companies, which matches the profile features. Companies with Prospective and Analytical profile were more likely to adopt social responsibility strategies, but all businesses stated they had difficulties in implementing the difficulty of using standard models that consider complex and exhaustive. Considering this report the approach has generality of the approach has an initial phase of identification of the then company, issues related to social responsibility principles to the selection of one of the triple bottom factors line as starting to approach that can be applied in business any profile, varying according to the familiarity of these companies on environmental, social and economic factors. It is hoped that the approach that SMEs are able to start the adoption process of these strategies achieving competitive advantage and as the approach factors are consolidated in sustainability initiatives able to evolve into consideration of all the factors laid out in the ISO 26000 and reports GRI Sustainability. One hopes that the approach will contribute to this type of business that has unique characteristics due to its size. It is noteworthy that by the time of completion of the survey of the companies started using the approach and showed positive results. For further work recommended the expansion of the evaluations in other companies and the application of the approach in various companies for a broad and consistent evaluation.