This study argues that Stakeholder Theory (Mitchell, Agle, & Wood, 1997) can be applied from the stakeholder‘s perspective in order to understand how stakeholders perceive their claims in an organization and consequently decide how to influence an organization. Using this audience-centric perspective, organizations can influence the stakeholder‘s claims and ultimately how the stakeholder will support the organization. These arguments are supported based on the case of farmers who voted in the 2007 water transfer agreement between the Municipality of Rocky View and the Western Irrigation District (WID). Personal interviews, employing Narrative Research, were conducted to document the participant‘s interpretations. The interview transcripts were analyzed in order to test and expand Stakeholder Theory as well as determine how marketers can use this perspective to successfully target different groups of stakeholders. This understanding contributes to potential management effectiveness because it explains how managers can deal with multiple stakeholder interests. / vii, 82 leaves ; 29 cm

Denna uppsats syftar till att undersöka den kris som uppstod kring H&M:s textilförbränning 2017 genom att analysera medierapporteringen samt en intervju ur Uppdrag granskning. Uppsatsens problemställningar har undersökt hur denna kris uppkom samt vilka faktorer som låg till grund för denna. Den teoretiska tyngdpunkten är issues och issues management, hållbar kommunikation, förväntningssamhället (Nextopia) samt agenda setting. I resultatet presenteras en analys av den kodade medierapporteringen och intervjun utifrån en tematisk samt diskursanalytisk metod där materialet har tematiserats till att kretsa kring miljö, etik och ansvar samt källhantering. Miljöaspekten är inriktad mot konsekvenser av textilproduktion och etik och moral har visat sig vara en betydelsefull faktor för krisskadandet. Gemensamt för samtliga artiklar är att de är någorlunda presenterar en samstämmig bild av H&M:s textilbränning och att detta var en bidragande faktor till krisen. Slutligen visar uppsatsen på att vi har en rad förväntningar på media samtidigt som vi har förväntningar på H&M som företag, vilket tillsammans bidrar till krisskapandet. Mediernas uppbyggnad och syfte påverkar även att rapporteringen inte alltid är rationell. Det kan även vara problematiskt att förutspå hur förtroendekapital som skapas via PR-aktiviteter kan komma att tolkas i en framtida kontext. Agenda setting är ytterligare en bidragande orsak till krisskapandet och varför vissa händelser hamnar på mediernas agenda. Gränsen mellan hållbar och ohållbar kommunikation är inte alltid helt spikrak och genuint hållbar kommunikation kan endast legitimeras av organisationer med hållbara strategier och affärsmodeller.

This diploma thesis presents the application of theoretical concepts of agenda- setting, media framing, public opinion, spiral of silence, social change communication and social marketing, including the specifics of public interest campaigns, on the example of research project "Changing the paradigm: Smoking in restaurants bothers people" which was conducted by the Faculty of Social Sciences, Charles University and research agency Ipsos, and following media campaign against smoking in restaurants. The concept of public opinion is introduced together with the theory of the spiral of silence. In addition, the thesis deals with the issue of influencing public opinion through the media, where theories of agenda setting and media framing are illustrated on examples connected to smoking ban in restaurants. Selected theoretical concepts are shown in a reflection of new media influence. Communication of social change is introduced together with social marketing theory and aspects of health communication. The specific process of social change is introduced from the perspective of issues management. There are two case studies describing the specific phases of the research project with the media campaign in the context of the presented theory. The importance and impact of the project on the public, media and...

The goal of this study was to explore the perceptions, challenges and coping strategies of social work managers regarding their management functions. Management is vital for growth and survival of the social welfare sector and this can be realized if social work managers understand and are able to execute their management functions. This study utilized a qualitative research approach to unpack the perceptions and challenges of social work managers. Explorative, descriptive and contextual research designs were used to explore how social work managers cope in their settings. Data were collected from social work managers in the NGO sector and the Department of Social Development, through semistructured interviews. A sample was selected by using purposive sampling. Data were analyzed using Creswell’s (2007:150) analytical spiral model, and data was verified using Guba’s model in Creswell (2007:150). Relevant social research ethical issues were fully considered in this study. The study revealed that there were social work managers who had the basic understanding of what social work management entails, whilst there were also those who did not understand what is meant by the concept ‘social work management’. In this study it was found that social work managers perform key management functions and roles such as planning, organising, leading, controlling, supervision, fundraising and financial management, coordination of services and performance management. The study revealed common challenges which are faced by social work managers. These challenges include a shortage of human resources, physical resources shortage, a lack of knowledge on management and a lack of adequate funding. / Social Work / M.A. (Social Work)