<p>This study aims to obtain a better understanding of the development of the kids market. The aim is also to find out the future directions of this market, with a focus on high-end toiletries for children. Furthermore, the authors will highlight important marketing aspects that need to be considered both by companies entering the market, as well as companies already operating on the market. </p><p>The authors already had expectations and general knowledge about the topic, due to its frequent media publicity during recent years, therefore a deductive approach was the most suitable one. Moreover, a qualitative method with open interviews was used in order to obtain a deeper knowledge about the topic. </p><p>The result from the interviews indicates a future growth on the kids market. Companies have to focus a lot on the kids in the future in order to avoid a revenue decline in this particular customer segment.</p>

This study aims to obtain a better understanding of the development of the kids market. The aim is also to find out the future directions of this market, with a focus on high-end toiletries for children. Furthermore, the authors will highlight important marketing aspects that need to be considered both by companies entering the market, as well as companies already operating on the market. The authors already had expectations and general knowledge about the topic, due to its frequent media publicity during recent years, therefore a deductive approach was the most suitable one. Moreover, a qualitative method with open interviews was used in order to obtain a deeper knowledge about the topic. The result from the interviews indicates a future growth on the kids market. Companies have to focus a lot on the kids in the future in order to avoid a revenue decline in this particular customer segment.

2 pp. / A Guide to Healthy Snack Ideas / A Guide to Healthy Snack Ideas is a brochure that includes healthy snack ideas for children in school and after school. A recipe and tips on keeping children involved with food preparation is included.

Revised / 2 pp.

The motivation for this project follows the untimely death of an Asian student last year. Crime rates, especially with regard to young children, are tough social problems happening in a lot of countries. Education and structured play are a key solution related to decreasing these crime rates. In today's educational systems, preschool education should involve family and community, foster mutual cooperation, and provide the best environment for a child's growth to promote their potential development.

IKO is a creative prosthetic system designed for children to explore and empower their creativity in a playful, social and friendly way. What if kids could use their imagination to create their own tools according to their own needs; doing participatory observations and interviews in Colombia of two children with congenital hand-disabilities and their families confirmed that the needs of disabled kids are not always related to physical activity but often alternatively the social and psychological aspect; what if kids could make their own prosthetics and have fun at the same time? Learning. Creating. Being kids.

Third culture kids are children raised in globally mobile families who have left their culture of origin to reside in a host culture. As this relocation occurs during childhood, the child combines the values, traditions, and norms of both cultures thereby creating a third culture, a unique culture created by the parent’s integration of the home culture, the host culture, and the domains of the organizational culture. Emotional Stability was found to mediate the relationship between family of origin Expression and Composite distress. Though this was the only hypothesized model that was supported, other interesting findings include that when participants were categorized by industry, statistically significant differences were found between Military, Missions, and the Other group on all of the scales. These differences are likely due to a cohort effect, given that the military family mean age was as much as twenty years higher than the other groups.

El objetivo del trabajo es determinar la viabilidad de una nueva unidad de negocios de Villa Kids orientada a entretener a niños en su cumpleaños. El análisis externo determina que existen oportunidades importantes de aprovechar como el crecimiento del sector, mejora en la economía del país, cambios de tendencia en la celebración de los cumpleaños, crecimiento de la población objetivo y mayor ingreso per cápita. La investigación de mercado fue del tipo aplicada de diseño descriptivo y fue una investigación cuantitativa con un tamaño de muestra de 384 personas, tuvo aceptación del 70%, demanda anualizada fue de 15,790 madres de familia de la que Villa Kids Perú capturaría el primer año 400 servicios representando un 3% del mercado. La propuesta de valor de la nueva unidad de negocios es ofrecer un servicio diferenciado de diversión orientado a niños(as) de ocho a doce años brindando paquetes en juegos interactivos de consola, paseos en limusina, y/o juegos de competencia unisex con cobertura a todo Lima. Los objetivos de marketing estiman que el total de servicios anuales en el primer año será de 400 atenciones, el precio del tiquete promedio será de 600 soles, el punto de equilibrio se cubre durante el primer año y el porcentaje esperado de participación del mercado es 3%. De acuerdo a la evaluación financiera la diversificación de Villa Kids es viable y rentable apreciándose un VAN de 1´829,071 soles y un TIR de 111% con una inversión inicial de 135,640 soles la que estará apalancada al 35%. / The objective of the work is to determine the viability of a new business unit of Villa Kids aimed at entertaining children on their birthdays. The external analysis determines that there are important opportunities to take advantage of such as the growth of the sector, improvement in the economy of the country, changes of tendency in the celebration of birthdays, growth of the target population and higher income per capita. The market research was of the applied type of descriptive design and was a quantitative research with a sample size of 384 people, had acceptance of 70%, annualized demand was 15,790 mothers of family from which Villa Kids Peru would capture the first year 400 services representing 3% of the market. The value proposition of the new business unit is to offer a differentiated fun service oriented to children from eight to twelve years old, offering packages in interactive console games, limousine rides, and / or unisex competition games with coverage to all Lima. The marketing objectives estimate that the total annual services in the first year will be 400 attentions, the average ticket price will be 600 soles, the break-even point will be covered during the first year and the expected percentage of market share is 3 %. According to the financial evaluation, the diversification of Villa Kids is viable and profitable, with a NPV of 1,829,071 soles and an IRR of 111% with an initial investment of 135,640 soles, which will be leveraged to 35%. / Tesis

The purpose of this study is to understand why some children of teachers, who, having been brought up in an environment where education is highly valued, nevertheless, choose not to pursue a college education right out of high school. The study focuses on young adults who have at least one parent who is a teacher and who, when they graduated from high school, either chose not to attend college right away or enrolled in college then left within the first few semesters. Through open-ended interview questions, constant comparative qualitative analysis, and narrative analysis, the study examines what impact having a teacher as a parent has had on young adults’ construction of formal education and their decision to forego higher education immediately after high school. The interviewer also asks the teacher-parents what response they had to that decision. The research questions of this study are as follows: (1) What experiences of education do these young adults, who are teachers’ kids, have? (2) How has their family shaped their understanding of education and their attitudes toward it? (3) How did they choose not to pursue a college degree right out of high school and what meaning do they give to this decision? and (4) What is/was the teacher-parent’s response to this decision? This study illuminates the college decision-making process that young adults go through when they are in an environment in which education is a prominent feature. Two major findings emerge. For the young adults, all valued education but they had no sense of urgency about pursuing formal education immediately. Their decisions were shaped by particular life circumstances and, for many, a belief that a college education was irrelevant at that point in their lives. The second finding concerns the teacher-parents. These educators assumed that their children would go on to college, but they did not pressure them to do so; their primary concern was that their children be happy.

The purpose of this study is to understand why some children of teachers, who, having been brought up in an environment where education is highly valued, nevertheless, choose not to pursue a college education right out of high school. The study focuses on young adults who have at least one parent who is a teacher and who, when they graduated from high school, either chose not to attend college right away or enrolled in college then left within the first few semesters. Through open-ended interview questions, constant comparative qualitative analysis, and narrative analysis, the study examines what impact having a teacher as a parent has had on young adults’ construction of formal education and their decision to forego higher education immediately after high school. The interviewer also asks the teacher-parents what response they had to that decision. The research questions of this study are as follows: (1) What experiences of education do these young adults, who are teachers’ kids, have? (2) How has their family shaped their understanding of education and their attitudes toward it? (3) How did they choose not to pursue a college degree right out of high school and what meaning do they give to this decision? and (4) What is/was the teacher-parent’s response to this decision? This study illuminates the college decision-making process that young adults go through when they are in an environment in which education is a prominent feature. Two major findings emerge. For the young adults, all valued education but they had no sense of urgency about pursuing formal education immediately. Their decisions were shaped by particular life circumstances and, for many, a belief that a college education was irrelevant at that point in their lives. The second finding concerns the teacher-parents. These educators assumed that their children would go on to college, but they did not pressure them to do so; their primary concern was that their children be happy.