Playing an active supporting role in the development of film and TV industry is becoming an innovative city marketing strategy adopted by local governments in Taiwan recent years. The performance of a film and the outcome of city marketing policy involve a myriad of factors, and there lacks systemic indicators for local governments to evaluate the effect of city marketing through films and TV grams. This study, by exploring the cases of Kaohsiung City Government¡¦s efforts in supporting the development of film and TV industry, attempts to shed light on the strategic thinking in city marketing where ¡§public sector¡¨ is the main body, ¡§local¡¨ is the focus of marketing, and ¡§developing film and TV industry¡¨ is the methodology. This study employs the case study methodology, using the audiovisual policy of Kaohsiung City Government for case study. Through literature review and examination of theories on city marketing, this study sums up indicators and success factors mentioned in the literature to develop operational definitions for the film and TV industry and establish preliminary evaluation indicators. Furthermore, the study seeks out a representative panel of experts and uses the ¡§modified Delphi methodology¡¨ to obtain judgments and feedbacks for the indicators to render the construction of indicators more emblematic. Through questionnaire survey of 20 experts from the film and TV industry, academia, media, interested parties and public sector, this study constructs 38 evaluation indicators in five aspects, which are ¡§long-term goal oriented and using local resources¡¨, ¡§strengthening executive team and building local consensus¡¨, ¡§enhancing policy consensus and consolidating local resources¡¨, ¡§strengthening the contents of film or TV works with award-winning potential and stepping up international marketing¡¨ and ¡§establishing city brand and bringing in tourists¡¨, for city marketing through film and TV industry.

As the situation of politics and economy becomes more and more unstable in Taiwan, people have higher criticism and expectation to government efficiency. However, both of Taipei Household Registration Office and Department of Health Kaohsiung City Government have successfully implemented many innovations in organization and started the initial change in less than 3 years. Thus, this research tries to analyze why and how innovations could be diffused efficiently in these two government organizations and started the change. This research collects abundant data and information through studying documents and many deep interviews at first. Then, these data or information are made a static analysis by Everett M. Rogers¡¦ theory of Diffusion of Innovations and Innovation Process in Organizations, and a dynamic analysis by Casual Loop Diagrams of Systmes Thinking. All analyses include the comparison of these two cases. There are 15 findings as followed: 1. Creating can bring better performance than problem-solving. 2. Characteristics of innovations and inertia of organization will affect the speed of innovations diffusion and the acceptability of innovations. 3. Both of innovations and organization will be modified to fit each other. 4. The leader is the most influent point for diffusion of innovations in bureaucracy. 5. The leader sets an example with his/her own conduct and starts change from small things can be helpful to diffusion of innovations. 6. The leader persistence of innovations is helpful to diffusion of innovations. 7. How the leader diffuses innovations is a process of dynamic coordination. 8. The leader is a designer of loops. 9. Different cases have similar key successful loops and key successful factors because they have the same structure of bureaucracy. 10. Structure can help and block leaders to diffuse and implement innovations in bureaucracy. 11. The innovation process in organization should be observed in a larger structure or system. 12. Reports of Media can motivate employees effectively and facilitate the phenomenon of ¡§lock-in¡¨. 13. Examination and evolution have much efficiency in changing employees¡¦ behaviors in bureaucracy. However, what can change employees¡¦ attitude often are others¡¦ appreciation, work results or leader¡¦s moral integrity. 14. Reports of Media, education training and visits can break the closed system of bureaucracy. This is helpful for diffusion of innovations in organization. 15. No matter the focal point of innovations is on easy and small things whose results are obvious, or on fundamental, long-term and more difficult things such as system and value change, ¡Ketc, all can result in profound changes in organizations. Moreover, this research also finds whether ¡§democratization¡¨, ¡§media¡¨, and ¡§bureaucracy¡¨ will bring good or bad contribution, these three things aren¡¦t the point and the most important thing is how we use them. We should take the responsibility by ourselves.

Administrative appeal, as a critical part of the administrative remedy system, refers to a civil remedy action against any illegal or improper administrative act implemented by all levels of government, as well as any passive act that hinders fulfillment of their obligations. Administrative appeal is a basic right of citizens in a democratic country under the rule of law. Through the appeal procedures, regulations may remain accurate and adequate, and legalization of administrative measures may be ensured. In recent years, due to the rapid boom in commercial activities and advancement of technology, the social structure has drastically changed, and the amount of public affairs concerning economy, society, labor, transportation, and environmental pollution has gradually increased, resulting in a closer and more complicate relationship between government and people. As administrative actions by the government occur more frequently, it becomes difficult to ensure that every action is legal or proper. Furthermore, with higher levels of education and increased awareness of their rights, most citizens understand how to follow legal procedures to seek remedies when they refuse to accept the administrative acts implemented by government agencies. Hence, a solid administrative remedy system and its enforcement are essential to democratic countries under the rule of law. This study targets the administrative appeal cases filed to Kaohsiung City Government, and explores the influence of relevant regulations and procedures for administrative appeals on appeal practice following the enforcement of the new Administrative Appeal Act. It also discusses the increase and distribution of administrative appeal cases, as well as the reasons for administrative litigations, in order to make comparisons with the appeal conditions in Taipei City Government. It aims to understand the actual situations concerning appeal practice and the difficulties that appellants may encounter, draw up a corresponding improvement plan, and provide suggestions on policy adjustment and regulation revision, in the hope of eliminating the source of disputes and maximizing the function of policy feedback. This study consists of seven chapters, including: foreword, introduction to the administrative appeal system in Taiwan, administrative appeal procedures, Comprehensive analysis of administrative appeal cases filed to Kaohsiung City Government and its business, as well as the review and analysis of concrete administrative appeals filed to Kaohsiung City Government, concrete implementation plans for improving administrative appeal business, and conclusions and suggestions. It is hoped that the findings can help effectively resolve all of the problems exist in appeal practice, enhance the quality and accuracy of appeal case processing, refine administrative appeal business performance, and safeguard legitimate interests of appellants.