In the current Final Paper Work the role of colleges in vocational counseling has been analysed. Object of the research - vocational counseling in the college. Purpose of the research - to investigate the attitude of the college executive staff towards vocational counseling. Tasks of the research: ü To investigate the importance of vocational counseling in the context of life long learning; ü To review the site of colleges in the educational system; ü To carry out the research of the attitude of the executive staff in the college; ü To summarize the results of the research and to provide with the practical recommendations for improvement of vocational counseling. In conformity with the research results it is aimed to substantiate (negate) the hypothesis that colleges largely do not use completely all opportunities of vocational counseling. In the first part of the work it is focused on the educational reforms in Lithuania and the main influencing factors. Importance of life long learning has been stressed and importance of vocational counseling within constant learning process has been substantiated. In the second part the role of colleges in vocational counseling has been reviewed. Career advising and vocational training matters have been discussed, the role of colleges in the system of higher education has been assessed. In the third part the results of empiric research have been introduced. It has been stated that colleges do not use opportunities of vocational counseling... [to full text]