This research attempts conclude from the Key Success factors of International Hot-spring resort Hotels, and select one representative resort hotel Hotel from northern, middle, southern and eastern-north (including eastern) Taiwan Respectively. The chosen Hot-spring resorts serve for the case study of the research, which analyzes the key success factors of their success. After the researcher interviews experts the research prioritizes the key success factors in the following order with the agreement of experts: (1) brand image, (2)operation philosophies, (3)good finance, (4)characteristic hardware, (5)special service, (6)environmental surroundings, (7)market segmentation, (8)marketing charnels, (9)education and training. ¡@¡@The result of the research indicates that international Hot-spring resort Hotel in Taiwan place great emphasis on brand images, operation philosophy, market segmentation, characteristic hardware, and environment surroundings, Hotel managers are suggested to shift the focus to education and training, marketing chancels and service quality. By during so, the Hot-spring resort Hotel is differented from other competitors will find its edges against other Hotel, and will achieve in sustainable management in the end.

In recent years, due to the improvement of living standard and the increase of national income, the market size of department stores has been expanding constantly .In addition to the greater number of development cases, there are many new department stores and shopping malls being built in succession. These situations make department stores confront with gradually increasing challenges. In such competitive environment, these department stores have become so called¡¨ the stronger gets stronger and the weaker gets weaker¡¨. In Taiwan, seventy percent of the total sales in department stores are nearly taken by several groups of department stores, and single business running has become considerably difficult. However, it can be found that HANSHIN DEPARTMENT STORE accounted for almost 37 percent of market sales which was in Kaohsiung in 2005 .Even HANSHIN DEPARTMENT STORE¡¦ s sales got nearly three times as much as that of the second place in Kaohsiung. Although HANSHIN DEPARTMENT STORE lacks abundant resources of chain stores, it can successfully take the sales top of department stores in Kaohsiung .In this case, its business model is worth exploring. Therefore, the object of this research is HANSHIN DEPARTMENT STORE. The purpose of this research is trying to find out the key success factors of how to manage department stores by reviewing relevant literature and making interviews. I hoped that these research results will be useful for department stores to improve development in the future.

Abstract The laboratory accreditation system can be broadly identified as compulsory accreditation and voluntary accreditation. Compulsory accreditation is required and enforced by law, which is seen as an extension of government¡¦s public authority. The laboratory performing the test must first be certified by the relevant official institution before being allowed to provide testing services. Voluntary accreditation is industrial accreditation based on the credibility of the test results. This research hopes to study the key success factors of commercial laboratories accredited under both the compulsory and voluntary systems. The research hopes to make recommendations to commercial laboratories on the competitive strategies which will aid in the long term development of commercial laboratories. This study analyses 12 indicators, comprising of finance, market, core competencies, learning and growth, using the five-forces model, SWOT analysis and analytic hierarchy process (AHP). The weighting order of the key success factors for compulsory and voluntary commercial laboratories is identified as follows. 1. The weight ordering of key success factors for laboratory accredited under the compulsory system: 1. brand awareness, 2. creativity, 3. core competitiveness (accredited items), 4. training, 5. service quality, 6. responsiveness, 7. differentitation and diversity, 8. investment, 9. employee loyalty, 10. use of information technology, 11. government policy (redundancy cost), and 12. economies of scale (profitability). 2. The weight ordering of key success factors for laboratory accredited under the compulsory system: 1. brand awareness, 2. creativity, 3. service quality, 4. differentitation and diversity, 5. responsiveness, 6. core competitiveness (accredited items), 7. training, 8. government policy (redundancy cost), 9. economies of scale (profitability), 10. employee loyalty, and 11. use of information technology. The conclusions above are significant to the management in the following aspects. ¡EUnder the same indices, the weighting of key success factors vary according to differences in internal and external environmental conditions, market orientation and corporate market positioning ¡EBrand awareness and creativity are equally important for laboratories accredited under the compulsory and voluntary system, there top the first and second place of the list. ¡ECapability to compete in the market is much more significant in voluntarily accredited laboratories, indicating that it is more market orientated than laboratories accredited under the compulsory system.

Because of recently speeding up populization of the third generation mobile service, people raise the interest of researching mobile commerce again. This research will focus on studying the important factors of developing of mobile commerce, the relation of those factors, and the reason why mobile commerce could only success in Japen and Korea. When 1999 people start to pay much attention to research the mobile commerce, most telecommunication providers in developing country have highly investment on mobile service. But only Japenese telecommunication providers gain success at that time. During this period, academic circles and industrial circles constantly have research reports about mobile commerce. If we read these reports by their published years, we may find a revolving phenomenon: firms involving in developing m-comerce gained failure => related reports A published, and proposed some reasons of that failure and their suggestions => firms fixed their action by those reports, tried to develop m-cpmmerce again, but still faced failure => related reports A published, and proposed some reasons of that failure and their suggestions => firms fixed their action by those reports, tried to develop m-cpmmerce again, but still faced failure. So this research tries to probe into the m-commerce by study the history of developing of m-commerce, including collecting the firms¡¦actions and perspectives and the representive literatures and discussions. This research also believe that including this report, we haven¡¦t understood the m-commerce thoroughly. And the m-commerce is also changing by the increasing of bandwidth and the developing of new applicatons. And that the developing of m=-commerce needs the telecommunication firms, cellular phone firms and contant firms to collaboration to match the users¡¦pattern of each country. Depanding on the three factors above, we believe that we should hold a systematic and overall point of view to understand the m-commerce, not simplely by several key success factors or key failure factors. Depends on the case study in chapter 4, we have concluding a systematic analysis model. And we also compare the successful developing of Japenese and Korean m-commere. Finally we provide three dimensions of evaluatipn the developing project of m-commrce.

Recently computer and communication industries have grown markedly and rapidly. The related industry of the passive components also grows fastly. especially inductor, resistor and capacitor aspects. However, there are so many companies engaging in this passive component business, and hence competition is extremely severe for domestic and foreign markets. Facing current situation the competitors of passive component business must have an effective strategy, or they will be eliminated from the market. In this thesis, the orientations of industry are divided into Product Leaders, Operational Excellence, Customer Intimacy, and Diversification. Based a literature survey of domestic and foreign information, the case study and the industry structural analyses and defining four strategic competition groups, we hope we can grasp the firm¡¦s key success factors (KSFs) to find the best strategy of competitive advantage.

The purpose of the research is to seek for the key success factors of free trade agreements. And the result show: -FTA between countries with similar cultural background brings more benefits. But sometimes difference could be a plus. -Countries with more FTA signed benefit more while signing new FTAs. Other important factors include the sound institution and operational environment offered by a country. -FTA between geographically proximate countries benefits more. Also, FTA with country with good location that is closed to big markets brings more benefit. -Factors like the original tariff, quality of infrastructure, cost of human resources, and level of technology are the reasons that affect the benefits of FTA.

Due to the advance in computer and communication technology, businesses¡¦ Customer Relationship Management¡]CRM¡^, of which the call center is a critical component, has relied more and more technology to meet customer needs in order to become more competitive. In the Call Center, staffs provide customers with various services by phone or via face-to-face communication. Since customer relationship may influence profits and growth of the company, the quality of the call center becomes a key factor of successful CRM. In this study, a case study based on in-depth interviews is conducted to investigate the critical successful factors of the Call Center. The results show that first, at the strategy level, it is critical for companies to incorporate IT into business strategies and compass the orientation of the Call Center to adapt to the changing business environment. Next, at the organization level, the implementation of new system is a challenge to the organization¡¦s structure, working procedure, and collaboration system. Therefore, before the implementation, the company should form a business-wide plan and make the staffs understand the demands and benefits of new system. It is also critical for the company to develop an empowerment culture and to value the voice of the front-line staffs. Lastly, at the Information Technology level, it is critical to adopt stable and continuous information technology.

­^¤åºK­n(Abstract) Since the government adopted the ¡§ Patience and Goodwill¡¨ policy to decelerate the ongoing industries¡¦ emigration, it inevitably results the deterioration on Taiwan political and economic environments and of being prone to the world factory ¡VChina. We could see that small to medium size companies are facing the dilemma- emigrating to China or stay. All industries in Taiwan have been forced to upgrade either for survive or business longevity This case study based on the competitive advantage theory and it evaluate the strategies incurred during small to medium size companies¡¦ internal upgrading; moreover, further identify its causes, directions and the condition within the whole process to find out the confronting and solution The goal is to find the way out, structure, and module. Herewith provide clear explanation and examination in order to further formulating for subject companies under circumstances of operating and business expansion. Meanwhile, the re-examination and adjustment of the formula either as being references and instruction for subject companies or fundament for future research after long-term operation. In this research analysis, (1) analyses external fastener industry environment and classify the success factors. (2) Analyses the subject company internal structure and characters to identify its key factor to success in the industry, (3) Marketing analysis. By applying the ¡§ Five forces framework and ¡§ SWOT¡¨ in order to- Firstly, realize the potential market opportunity and expanding space; Secondly, try to identify its core competency and competitive advantage. Thirdly, construct its sustainable competitive advantage to maintain its strength and finally lead to development and benefited prolong operation in the market place. The disclose of study: (1) Most of traditional industries have been on the progress of upgrading (2) Most of upgrading traditional manufacturers/suppliers have complete the basic operational upgrading. (3) Observing two tips from the smile curve, the early adopters have been benefited from upgrading changes. (4) The research subject ¡VS company, from a small size trading company to nowadays a multinational company, the continuous upgrading by adoption of positioning strategy is similarly develop toward two sides of the curve and the effects has been appealed. All above findings support there should have a model of best practice be generated for all the subject companies or similar industry reference Key words: sustainable competitive advantages, key success factors, key survival factor.

This research aims at the related cultural heritage of the domestic and international Financial Holding Company to carry on the collection and analysises, and make use of the individual cases in the research analysis method to carry on the research, then the way of the interview through expert, induce to tidy up¡¨ financial merchandise diversification¡¨,¡¨ the control of the marketing thoroughfare and base¡¨ and¡¨ the government-businessman relation ¡§ ,these finally three the items succeeds at the present time for the most main Key Success Factors of the Taiwan Financial Holding Company. This research also develops¡¨ Competitive Advantage¡¨ and¡¨ Competition Scope¡¨ two greatest strategies factor of the Taiwan Financial Holding Company according to the industry competition mode analysis that M. E. Porter put forward, controlling two kinds of Competitive Advantage to be classified into ¡§the government-businessman relation¡¨ and ¡§the profession conducts¡¨, then add to calculate the Financial Holding Company to compete an ¡§Competitive Scope Index¡¨ totally by the amount of the multi-field degree in Financial Holding Company and marketing thoroughfare and base in¡¨ Competition Field¡¨. Because this research problem still belongs to the exploratory research stage, past adoption¡¨ time class data method¡¨ assists to carry on the research with¡¨ expert interview method¡¨. This research assists to regard the concept of the strategic group as the core to carry on the research, the research result knows the Taiwan Financial Holding Company, really can operate according to the strategy different from resource of be classified into four different strategic groups, become the competition strategy matrix compartment of the formation to¡¨ professional niche¡¨,¡¨ the government-businessman relation is concentrated¡¨,¡¨ customer direction¡¨,¡¨ the government-businessman relation is diverse¡¨ four greatest strategic groups, this research and inquire into one by one at the different strategic groups in the Key Success Factors, and each competition set the difference that the Financial Holding Company operation caused , further categorize by a set of as a result the relation of study strategic groups and its results. The research result finds the Taiwan Financial Holding Company controlling the industry development, walking obviously of is a diversification route. The Financial Holding Company of Taiwan is in the operation in the market also be much more than only in order to acquire the economic resource and customers, also must fight for the political power and benefit in the industry, because the latter usually is just the important item of the existence. Therefore, along with for resource, include the marketing of the market and control the increment of the ability with marketing thoroughfare etc., a Financial Holding Company relies on the original government- businessman relation advantage and then be good enough to continue to survive, it is the most important decision factor that profession turn. Large Financial Holding Company due to it oneself have the better finance strength and operation efficiencies, plus the advantage of the scale, a Financial Holding Company of ¡§professional niche¡¨ , although walk the difference turns the management route, the current under the yoke of property scale shortage and product lineses are scattered, can't highlight the main business core competencies, competing down in these three years, perhaps the existence space will be gradually squeezed and smaller and smaller.

The economic success in Taiwan has been called the ¡§Economic Miracle.¡¨ However, it deserves further attention to explore the actual causes of the formation of the ¡§miracle.¡¨ As a country of island-economy, Taiwan is short of natural resources. It is necessary for Taiwan to depend on the international resources to survive and backup. Moreover, in the cross-section analysis, the rate of small and medium businesses is as high as 97.75% in Taiwan. Thus, the importance of the small and medium businesses in the development of Taiwan economy can be thus known. However, the great changes in worldwide economy have been taking place. Due to the limits on corporate size, finance, technology, manpower, marketing, research, and management, the small and medium businesses, which have been playing important roles in Taiwan economy, are facing great competitions. As a result, in order to obtain competitive advantages in business ventures, and to increase the competitiveness, the small and medium businesses try all the means to look for new ways to effectively deal with the economic challenges. Nonetheless, facing the same difficult business environment, the small and medium businesses have much fewer resources than the large-sized companies. Therefore, in order to find ways to survive and develop, the mergence among the small and medium businesses is one of the practical ways. Though merger can strengthen the power of the companies, most of the related researches all state that the failure rate of the mergence is actually higher than 50%. In order to make the action of the merger successful, it is necessary to examine the mutual adjustability, the resources and the corporate status of each merger, and to estimate the possible changes of the outside environment. And what¡¦s more important, it also requires careful observation and clear and powerful corporate expectation. This research employs mainly the ¡§case study¡¨ method that is used often in qualitative analysis and the in-depth interview. First of all, the researcher designs the interview outline, chooses the major decision makers of the merger case for the interview, and uses the in-depth interview to explore the research topics. The contents of the interview are then analyzed and discussed. Based upon the result, the practical key points for the success of the merger are concluded and the practical factors of the studied case and the related theories are further analyzed and compared to comprehend the coverage and the realizability of the theories and to offer conclusions and suggestions in order to provide future references for the professional researchers and corporate owners.